Cooker "tragedy" Supor suspension response quality Door

February 16, 2012 CCTV "Focus Interview" broadcast "break the steel pot to ask the end", February 17, Supor (002032) temporary suspension. Supor issued a notice that the public media appeared on the Zhejiang Supor Co., Ltd. information, may have a greater impact on the company's stock trading prices, on February 17, 2012 temporarily suspended. February 17, the reporter as an investor call Supor Company, the company securities ministry said, "the 17th suspension is due to" focus interview "burst product problems, mainly to avoid market share prices have a major impact, so the suspension. But after the quality door was blown last year, Supor has dropped 32%. After less than six months Supor product unqualified, there is the problem of excessive manganese content, nickel content is not standard. The wind, again, the suspension, this supor for the half of the "dangerous". And Supor also immediately responded to the action, Supor 17th morning in the official website issued the "to Supor consumers," said the amount of manganese precipitation meet the limit standard. The public said the public is reasonable, the woman said the woman is reasonable, the event is confusing. and cooker Supor also in 3.15来 on the occasion of continued "tragedy." "Long illness" Supor supor cooker problem, as early as January 4, 2009, Harbin Industry and Commerce Department to Heilongjiang province Hardware electrical products quality supervision and inspection station sent out the first batch of products, submitted to the Supor sample 37, the results were all judged unqualified products, the reason is not qualified material. August 2011, the Industry and Commerce Department also sampled 82 samples of Supor, tested and 56 specifications of the product was judged unqualified, there are manganese content exceeding standard, nickel content is not up to standard problem. Since August last year, Supor's share price fell all the way down to 32%, while the Shanghai Composite Index fell 12.76%, Supor relative to the market down about 20%, in this year's January 19, the share price is reached 14.48 yuan low. However, the company does not believe that the company's own products have problems, in October Xinhua news agency broke the quality of Supor, Supor issued a public announcement on October 14, "the company has been found in the recent September 29 to find all the quality problems of the products submitted to the test results qualified." "However, Supor not clearly stated that their products after the relevant departments of the detection of what department, also did not say, the specific content of the test." 17th morning, the reporter calls the company, the company said again, "the company's health and physical and chemical indicators are in line with national standards, and no problem." And by the authoritative department identification is also in line with national standards. "As to the Authority Department is which department, the Company Securities department revealed that the product is sent to Shenyang, a national authoritative appraisal department identification, as for its specific department name, the person expressed unclear." According to the new national standard cold-rolled Plate 71 steel, manganese content should be less than or equal to 2%. However, according to the Heilongjiang province hardware and electrical products quality supervision and inspection station testing, the unqualified Supor products manganese content is greatly exceeded. From exposureTest report, some unqualified Supor products manganese content than the national standard is nearly 4 times times higher. But since cooking utensils are one of the channels for the human body to ingest manganese, if excessive intake, resulting in manganese poisoning, the harm to the human body is quite large, mainly in the nervous system, severe symptoms can appear psychotic, such as high heat, very irritable, may form violent behavior, but also may be hallucinations, medical terminology known as Manganese mania. However, Supor Brand PR director Liping has countered that the problem of manganese content is not related to stainless steel food safety and health problems. The manganese content does not imply the amount of manganese precipitation. 21st Century Net February 17 in Supor's official website found the "to Supor consumers," the document shows that last year October 24, the company commissioned the German testing agency Tuvsud PSB Shanghai Laboratory reference to the Italian standard using the same material products were tested, detection results show that The output of the seized product is 0.05mg/kg. The test mechanism of Shenyang is not mentioned in the paper. The report showed that the test cycle of the product at that time was October 24, 2011 to October 28, 2011, and concluded that it was "in line with the limits of the total migration and the specific migration of chromium, nickel and manganese in Decree No. 258 of the Italian Cabinet Act of December 21, 2010". "As to why Italy's criteria are chosen, Supor says the current developed countries only have a limited standard of manganese precipitation in Italy. Cooking utensils accounted for half of Supor is the first domestic cooker industry listed enterprises and provincial-level High-tech enterprises. Listed at the beginning of the company said to be the industry's first through the ISO9002, ISO14000, t28001 certification system. Today's frequent "quality Gate" has been a headache for the company. From the current point of view Supor product line from the pressure cooker to gradually cover the cooker, small household electrical appliances, kitchen, the three major areas of electricity more than 800 categories, and the reported unqualified 81 products accounted for Supor all products about One-tenth. If the product is proved unqualified, this will have the Supor income to have the very small influence. As of the middle of 2011, Supor's Wok sales revenue of 35352.99, accounting for the main income of 10.16%. Other electric pot products and set pot products sales revenue accounted for the main income of 26.18% and about 10.89% respectively. According to the Harbin Industry and Commerce Department introduced, they investigate the supor unqualified products, almost covers the Supor all low-grade product series, from the market price, basically all in 300 dollars below, they have been checked Supor high-grade products, and submitted for inspection, but the test results show that is qualified. CCTV reported that, according to the need to add the main alloy stainless steel, nickel and manganese price difference, the price of nickel is now 130,000, manganese is 10,031 tons, so may be the business in order to reduce costs, realize their own profits and lead to excessive manganese. 21st Century Network inspection in the report found that the Supor cooker 2011 years to bring the operating profit of Supor to 480 million yuan, accounting for the Supor profit composition of 50%. Its gross margin of 29.86%, is the highest of all products.