Cool 6 in the change of handsome in less than a year, and finally completed the bone-picking reconstruction

From founder Shanyou (Weibo) announced the departure to the ensuing layoffs, cool 6 in the change of Shuai less than a year, and finally completed a bone-picking reconstruction. 酷6网 (Weibo) CEO Shi Yu (Micro-blog) recently accepted the "China business newspaper" reporter interview, adhere to cool 6 after the new direction of restructuring, adhere to the UGC (user-generated content) mode, the main social video.

New Cool 6 model reengineering also began to show. Cool 6 recently released the first quarter of the 2012 financial year report, the first quarter total operating income of 4.68 million U.S. dollars, compared to the last quarter of 4.42 million U.S. dollar growth of 5.9%, compared with the same period last year 6.56 million dollar decline 28.7%, net loss of 1.79 million U.S. dollars, compared to the last quarter of the net loss of 3.94 million U.S. The net loss of 10.88 million trillion dollars over the same period last year shrank by 83.5%. Shi Yu said the report was also "the lowest loss since 2010 when the cool 6 media was listed."

Shi Yu that cool 6 is now flush with cash, costs only personnel and bandwidth costs, and no copyright purchase expenses. So in the delicate era of the combination of potatoes and youku, a multi-party alliance, Cool 6 won't consider selling. It is understood that since last July, cool 6 began to stop copyright procurement, this is certainly cool 6 losses narrowed the important reason. "After the restructuring, cool 6 did face a period of user churn, but with the transformation UGC thinking clearly, the number of users began to pick up gradually." Cool 6 inside a high-level revealed that cool 6 indeed have experienced such a period of anxiety. According to cool 6 currently published data, monthly independent access to the number of users has reached 280 million, the number of uploaded video over 200,000.

Of course, stop-loss is just the first step to Chen 6, Chairman and CEO of Shanda Network.

Into the grand under the first year after the completion of the listing of cool 6, once a "long video of the genuine" active advocates, shanyou in the interview when the reporter stressed that cool 6 of the advantage lies in the early, with the advantage of the first, and the single play is the cool 6 flow surge important reasons. Along with Chen and Shanyou's parting, cool 6 transformation also potential in inevitable. Shanyou left, Chen once personally sits in Beijing, never no longer mention large mode, but emphasis on creating a platform for everyone to have an independent view of the spread.

Now cool 6 's contrarian transformation still follows this logic. The question is how to maintain user stickiness after a long video. It is reported that it is actively building upload UGC user-divided mode, currently about 8,000 UGC users and Cool 6 signed an agreement to participate in content advertising. In order to further enhance the stickiness of social video, Cool 6 also introduced a new social products "cool 6", the integration of the timeliness of the microblogging, users can be in the "new Cool 6" to focus on their favorite video author, more emphasis on user interaction.

It now appears that, in addition to the 2010 listing, Shanyou gambling too long video mode. Experienced a series of bone remodeling, cool 6 finally or more close to the Chen of its positioning, cool 6 in the grand Chessboard more media properties, can speed up the platform Add content strategic layout. Now the ideal of cool 6 or the Chinese YouTube, this path is not easy. When Youku, potatoes went to the United States on the market, have portrayed themselves as China's "Hulu+youtube", and ultimately did not get rid of the vicious circle of copyright wars.

In essence, YouTube and Hulu's profit model may not be fundamentally different, relying on advertisers to pay. But in contrast, Hulu's stage seems to be more appealing to advertisers. This is YouTube, the red is not wrong, but the delay has not paid a profit table important reasons. Cool 6 of the bone remodeling, may be obvious in the short term, but to long-term profitability, there is a long way.