Cool 6 shares less than 5 dollars

Cool 6 shares less than 5 dollars

May 18 News, and the scenery is not limited to the old rivals Youku, video site Cool 6 this year suffered multiple setbacks. After plunging into a huge loss, founder Shanyou, Cool 6 also announced today that it will cut 20% employees.

Cool 6 announced today that the company plans to restructure its sales department, which will reduce the number of cool 6 employees by 20%, all for the sales department staff. After the reorganization, cool 6 is expected to retain a smaller but more efficient sales team and take various measures to improve sales performance. These include outsourcing ad sales to Third-party advertising agencies and exploring more effective sales channels.

Cool 6 plans to complete the reorganization within two weeks of the announcement. Cool 6 The cost of this non-recurrent restructuring is expected to occur in the second quarter of 2011, and its earnings in the second and third quarters of 2011 may be adversely affected. Cool 6 says a reduction in the cost or cost of a company may be achieved, and the improvement in sales efficiency and efficiency as a result of restructuring can also boost long-term shareholder value.

While Cool 6 announced plans to cut 20% employees, Cool 6 vice President Zhizhizhong openly expressed his anger at the Shanda group, pointing at the folly, meanness and cold-blooded of the Grand group, "Now is the time to fight, cool 6 sales are never afraid to fight." ”

The latest earnings show that cool 6 media lost as much as $51.5 million in 2010, the full year revenue of only 20.3 million U.S. dollars, the loss of more than 2.5 times times the amount of revenue. At such a loss rate, cool 6 holds 27.3 million dollars in cash and cash equivalents for only 3 months. In this context, cool 6 founder Shanyou left, Shanda Group designated the group's chief investment officer Zhu Haifa Deputy CEO position, and injected 100 million U.S. dollars, and to "video Information News" direction transformation.

Cool 6 nearly 10 times times higher

It is noteworthy that although another video site Youku has not fled the fate of burning money, but the capital market has made a very different choice. The current cool 6 share price of 4.95 U.S. dollars, and Youku 47.40 dollars is nearly 10 times times the difference.

Some analysis pointed out that the first grand investment cool 6 had let the peer Envy unceasingly, now the entire industry has changed, cool 6 dilemma also make the acquisition eclipse, the cool 6 plan to cut 20% staff encounter cool 6 high-level public counterattack also explained that the founding team and investors grand contradiction between the open, That makes the cool 6 outlook even more worrying.