Cool 6 won the Grand 100 million dollars to increase the capital to help Video 2.0 development model

Beijing time April 1, Cool 6 media (KUTV) announced that has received a grand 100 million U.S. dollars in capital injections, 酷6网 development won the full support of Shanda group.　　酷6网 said that, after receiving huge financial support, will speed up the implementation of the Video 2.0 strategy, not only will launch a large number of high-quality brands of entertainment programs and webcasts, but also will increase resources input, the development of heavyweight Internet products, to inspire more users to "entertainment spirit", unobstructed expression of "independent views." "More than a year, 酷6网 professional production level, interactive live broadcast technology and ' chat ' products have gradually received outside recognition, if you can continue to increase investment, webcast play and interactive entertainment program is expected to enter the system operation of the health model as soon as possible."　　酷6网 vice President, Interactive Entertainment Division general manager Yao Jianjing as stated above. Some industry analysts pointed out that 酷6网 to the 2.0 version of the YouTube model has become increasingly clear, 酷6网 in hot event tracking, strong production capabilities, but also the full development of the video community.　　There has been a rumor that "lack of capital" may hinder 酷6网 development, and after being injected, 酷6网 should increase investment in professional production and user communities, promote branding with professional content, and increase user loyalty to the community to boost the potential and business value of cool 6. 酷6网 Senior Vice President Zhizhizhong recently said: "The focus of recent work will be on the introduction of differentiated products, strengthen resource integration and the development of multimedia community and other aspects of consolidation and adjustment." The future, cool 6 will be around the existing advantages, in meeting the needs of users on the basis of tailor-made for the media to create quality content, original brand columns, high-quality Interactive entertainment programs, through the continuous marketing model of innovation, and partners, advertisers to grow together. "Financial writer, famous it blog Ding Xipo in bianews quick assessment that Cool 6 merged into the grand, has been actively in the lesson." The main reason lies in the initial stage, cool 6 by virtue of team fighting spirit, adhere to the dawn, but the congenital deficiency is likely to become the growth and development of the bottleneck. So when the financial situation improves, whether in technology, product, brand or team building, cool 6 is in the big investment.　　Although the tuition is expensive, but the results of these inputs are more obvious, whether it is traffic, users or Word-of-mouth, cool 6 has been sitting in the position of three-looking more stable, and maintain the posture of ease and retreat. In anticipation, the groundwork for a longer development is unlikely to be rewarded immediately. It is unfair to use the financial data for the past few years to calculate the cool 6 past year. In the future, cool 6 to continue to make up extra lessons, before the course also need time to digest.　　He finally stressed that in such a long-distance race, endurance is the first, and a momentary burst of power is not a key determinant of results. 酷6网 the financing, according to the bulletin, will be to the grand distribution of 50 million dollars worth of shares and value of 50 million U.S. dollars of advanced convertible bonds, a total of 100 million U.S. dollars financing. The additional price for 3.25 U.S. dollars, 15.38 million (if all converted into ads), the implementation of the convertible bond price of 3.925 U.S. dollars, the annual interest rate of 3%, every six months coupon once, 6 month after Shanda can start the right to do. Such as convertible bonds all into the stock ads, the grand total of 42.43 million. (Digging the shell net)