Cool 6 "job losses" on the seventh day, Chairman Wu issued a statement, saying the board "must repay the accumulated in the past few years, the improper business cost model of debt." The statement said that after the January 20, 2010 Cool 6 listing, Wu and other directors on the improvement of cool 6 business model proposed a clear, specific, detailed requirements and timetable, in the next 16 months, the board has repeatedly tasked management with timely action. But after 5 and a half quarters of the past, "Cool 6 announced business performance has not significantly improved, the company continued to burn money, the board and shareholders do not want to allow such a situation to continue", so make a forced decision to lay off. "Passion, effort and struggle are only good results on the basis of the right leadership and business model, and cool six is in dire need of better business performance to repay netizens and all shareholders," says Wu. It also "indirectly" expressed disappointment over the seven days of the team's actions. Wu that the business model of Cool 6 is a comprehensive system engineering that includes adjustments to content positioning, marketing methods and cost structure, and such adjustments require resolute and resolute action. Although the high cost of sales is only an unreasonable part of the overall business model, the decisive adoption of comprehensive business model adjustment measures, so that the dream of cool 6 can survive and continue, "must start from the adjustment of marketing costs."
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