Cool Big God independent operation to open millet or face challenges

Cool Big God independent operation to open millet or face challenges

Type: Vendor copy Author: Cool Time: 2014-09-02 10:27:59

After the cool faction announced the electric business handset brand "The Big God" the official independent operation, the handset electricity merchant three strong "the size is proud" the competition became clearer clear. It is understood that, as an independent mobile phone brand, the great God will form an independent operation team, mainly relying on the electric business channel for sales, this year has been clear 10 billion yuan sales target. This means that after the full independence of the operation, the great God will be from products, brands, supply chain and other levels to open a series of deep changes, and millet, Huawei and other mobile phone manufacturers Glory will face its strong challenges, the existing pattern is likely to change again.

Great God's independent deep change

August 26, the cool sent by the great god F2 mobile phone release, the cool sent the Internet and the president of the electricity business Hao Fanghao announced the big God brand officially independent operation, which opened the prelude to profound changes in the great God. This means that the great God will become an independent brand similar to Huawei's glory, ZTE Nubia and two lines of cool products. But in the traditional handset four big manufacturers, the cool faction also became the second has the independent Internet brand attribute the handset company.

Previously, the cool faction has been relying on operators and traditional offline channels for sales, and the independence of the great God means that the traditional mobile phone companies in the new model, new team and new channels to start again. It is revealed that the future of the great God will be fully independent operation, including the programme, budget, supply chain and so on. The great God has also set up a network of electronic business system, including from products, brands, users operating level will be the entire line of independent operation.

At present, the great God series of products have thousand yuan in the Great God F Series and the Great God Note series, as well as super large screen across the world of the Great God series. The future will also be the introduction of a higher positioning of the X series and N series, where the X-series positioning more high-end, will be the flagship of the Great God, and the N series will be between the F-series and X-series, for the professional user base. These two series of products will be more "force lattice", is to let users dare to come out like Apple, Samsung like to show off products. It is reported that the cool faction program through the establishment of electric business platform to build an electric business ecosystem, covering the consumer experience, shopping flow, logistics, payment and other fields, which also marks the cool faction from the mobile terminal Company to the Internet technology company transformation.

Since last year, the impact of Internet thinking has prompted traditional handset makers to start looking for a new way out of the Internet model and the electricity quotient. Cool in the January 8 this year officially launched the "Great God" commodity brand, in a short period of 250 days, the great God sales have broken 5 million, become the millet and Huawei after the glory of the mobile phone brand three strong, and in the cool faction of the previous operating system, the great God is not independent.

Millet will face a strong challenge

As the great God's independent operation of the curtain, the great God has shown the potential to catch up, in the company's operating structure, the great God and millet, Huawei Glory also formed a reciprocal competition system. In a sense, the battle of size and glory is now on the same starting line. In the recent new product conference, Cool sent a sigh of great God F2, such as 5 great God brand products, with its independent operation after the flexibility and rich product planning layout, millet in the hand electromechanical market will encounter great God strong challenge.

Analysts said that the independence of the great God will be from product development, product design (ID and UI), customer users, brand awareness and other aspects of the independent team building, which will further ensure the great God follow-up product competitiveness. Although independent of the cool faction system, but relying on the cool 20 years of technology accumulation, especially in the 4G dual-card technology, such as the leading position, the great God has the advantage of millet can not match the short plate.

The person noted that Cool faction is currently in our country has mobile phone product development, production, manufacturing a full range of mobile phone manufacturers, which can maximize the control of product quality problems, including the cool faction of the procurement of the supply chain advantages and 4G technology advantages, which are independent of the great God products have the innate advantages, And the form of the millet outsourcing in these links has obvious deficiencies.

In addition to the product level of absolute protection, after the independence of the great God will actively expand its fan camp. According to people familiar with the matter, the follow-up great God will begin to establish a national tribal pink circle, the early stage mainly for the campus group, the current target number of 50 colleges and universities, and in the financial year to achieve 200 of the University of the Protoss tribe construction, cultivate the great God Active fan group. At the same time, the great God will also vigorously build cool friends community, QQ space community, such as SNS Community platform to form a strong online position. In addition to the construction of fan positions, the line of the Protoss family is also in the building, the great God is currently planning to establish 20 in the country, the family of Protoss fans to communicate and communicate with the place, and regularly convene activities.

Industry insiders believe that almost all of the traditional mobile phone manufacturers know what is a mobile phone, which includes the ultimate experience, fan marketing, Word-of-mouth for Wang, the electric business channel centralized sales and so on. It is hard to be a dealer, the success of the transition depends on the determination is not big enough, at present, the cool faction is obviously determined. The independence of the Great God is also the beginning of the real internet operation of the cool, self revolution has been opened, how to further enhance the user experience, to achieve differentiation and humanization, how to change the mobile phone electricity commodity brand three strong pattern, the great God will also face a series of tests.