"Cool Company" where customer prudential products cut advertising and market costs in this year investment

Van Wang Chunqi, a senior vice president of the company, said in an interview with NetEase technology that "open source and throttling" is now being advocated within the customer, and that this year's advertising budget has been reduced from last year.

Wang Chunqi said, where the goods will be from the line to reduce the four major portals and some vertical web site advertising input, offline will reduce the bus and other advertising stops. Asked whether the contraction of advertising investment affects the current site traffic, Wang Longoza said that the impact of advertising has a time transition, the current Fank has no impact.

According to Wang Chunqi revealed that every customer prudential goods last year spent on advertising investment costs have reached 500 million yuan. "Star endorsement is only millions of, followed by a variety of marketing and marketing to spend more money." ”

Where the founder of customer-Prudential products in early 2011 said that every customer will be in the advertising market, the launch of about 1 billion yuan. Where customer-prudential products before the total completion of six financing, June 2011 from Temasek, Kerry Group and IDG into 230 million U.S. dollars.

According to Wang Chunqi revealed, from where customers sell millet mobile phone, where customers sell a 100 yuan gross margin. Where customer-prudential products for Millet mobile phone to provide a hasty and distribution services, it is reported, where the goods sold about more than 100,000 of the first generation of millet mobile phone.