Cool Faction Guo Deying: 5 years will occupy Taiwan's 30% CDMA market

2009 in the domestic 3G mobile phone market into the first three of the Woo Dragon Cool faction, overseas market layout also officially opened the curtain. Recently, Yulong and Taiwan Asia-Pacific Telecom Strategic Partners, the two sides signed strategic Alliance Memorandum of Cooperation, cool-sent mobile phones officially into the Taiwan market, marking the cool overseas layout of a new stage.　　It is revealed that in both strategic planning, the next 5 years, the cool faction will rob the Taiwan CDMA 2000 market share of more than 30%. The Cool Faction Alliance Asia-Pacific Telecom Taiwan mobile phone market is an operator-led market, its market characteristics, consumption habits, consumption level and the mainland market have many similarities, but Taiwan's mobile phone market is relatively high barriers, the international giant Nokia, Samsung and Taiwan's local smartphone brand HTC and other companies to battle the Taiwan market, The market competition is very fierce, for the enterprises to enter the Taiwan market, the challenge is very big.　　Asia-Pacific Telecom, the forefront of Taiwan's telecommunications operators, the use of 3G technology for CDMA 2000, in Taiwan's communications industry occupies an important position. It is reported that the Woo Dragon cool in Taiwan market with operators of Asia-Pacific Telecom in the form of deep cooperation, with the help of the Asian telecom in Taiwan's market influence and user size, and Asia-Telecom strategic partnership to enter the Taiwan market. The mode of cooperation between the two sides will take the form of underwriting, the product line involves middle, high, low full range of products, ranging from 800 to 6000 yuan, at the same time, Asia Telecom will increase the cool of the product main push.　　In addition, Asia Telecom also to cool mobile phone network detection upgraded special priority, in the new technology and business areas both sides also in-depth cooperation. Asia-Pacific Telecom as the most important CDMA operators in Taiwan, the number of terminals and style less become the bottleneck of the Asian market competition, and Yulong cool faction as the mainland market, the first two strong CDMA veteran manufacturers, and China Telecom has formed a strategic cooperative relationship.　　Asia Telecom Chairman Churchun said that the Asia-Pacific region will choose and Yulong Cool faction cooperation, because of its strong technical research and development capabilities, mobile phone styles, from the high-end to low-end products covering the entire line, I believe both sides will be able to provide better customer service, to meet consumer demand. Cool faction to double standby to occupy Taiwan's high-end market cool in the overseas market layout is more forward-looking, abandoning the previous Chinese mobile phone companies to enter the overseas market by OEM, and in Taiwan and other markets to take the form of own-brand entry, this is a difficult overseas road and strategy. Yulong, executive vice President Li said that enterprises must build their own brands to build the core competitiveness of products, increase the premium capacity of products in order to occupy a place in overseas markets.　　At the same time, if the domestic handset wants to form the competition in the overseas market, must occupy the place in the high-end product market, the cool faction will continue to take the high-end development strategy in the Taiwan region, attaches particular importance to Taiwan high-end 3G market breakthrough. Asia-Pacific Telecom has been committed to providing existing users with better service and mobile options, since the launch last year of the cross-strait roaming one-yard rate after the Asia-PacificTo dual-mode dual to mobile phone as the main force, major business groups across the strait. It is reported that the cool and Asia-major telecom focus on the main push in high-end products, dual-network for mobile phone main focus on Taiwan's high-end business market, the first to enter the Taiwan market high-end mobile phone for the cool N900 mobile phone, by China Telecom president Wang known as "epoch-making revolutionary 3G Products" by a number of U.S. authoritative media as "iphone killer "is a real 3G internet phone.　　Follow-up, will be Cool pie N92, N91 and other high-end products into the Taiwan market, to increase the cool double standby product competitiveness. Yulong President Guo Deying said Yulong from 2009 to accelerate the promotion of international market operations, the expansion of the Taiwan market, will be through Asia-Pacific Telecom to the Taiwan market to grasp the arteries, to provide a full range of models to meet the needs of different ethnic groups, through cool-leading dual standby technology, for Taiwanese business people to provide high-end business mobile phones　　To upgrade the ARPU value of Asia Telecom, to achieve a win. Cool pie in the next 5 years in Taiwan CDMA market share of more than 30% according to Saino data, 2009 cool in the CDMA2000 market share of more than 25%, after Samsung.　　Taiwan market, since last August, the cool faction on the Taiwan market "test water", cool pie of the first product S108 by Jiateng technology into Taiwan, one-month sales of the highest nearly million, the firm's cool pie layout of the Taiwan market confidence. According to reports, Asia-Pacific Telecom on the cool products of the high fee subsidy policy, such as for the cool faction N900 mobile phones, the introduction of two "0 Yuan buy machine" package.　　Not only that, Asia Telecom will jointly promote the joint Cool party flagship products, the integration of both resources, spending tens of millions of dollars in the marketing costs, including television advertising, outdoor advertising, internet advertising and many other forms, this will quickly enhance the cool brand in Taiwan's awareness and reputation. Yulong, president of Guo Deying, said that, thanks to the strategic cooperation with the Asian telecom and the cool faction of the product advantages, the next 5 years, the cool faction will rob the Taiwan CDMA 2000 market 30% of the city accounted for the first brand of Taiwan CDMA.