Cool multi-channel full range of product coverage strategy

In May, China's mobile phone brand ushered in a historic moment. Domestic mobile phone brand Cool to 23.1% market share of the top domestic 4G, beyond the mobile phone predators Samsung and Apple, triggering the industry marvel. This means that for the first time, the competitive landscape of Chinese and foreign mobile phone brands in China's 4G market has been reversed. Analysts pointed out that Coolpad aspirations 4G mainly benefited from its grasp of the domestic 4G development opportunities, starting from the core chip industry chain resources, with product diversification, multi-channel business strategy, to seize the 4G market provides a strong guarantee.

Win the top spot in 4G

Since the issuance of the domestic 4G license, Coolpad has set a market strategy of "pilot 4G" and "cornering overtaking". This year, it will surpass Apple Samsung and achieve the goal of "selling 4G products in China" as its goal. 4G products, setting a number of industry first.

In March this year, Coolpad in the TD-LTE market has surpassed Samsung jumped to second place, then come from the top of the situation is very clear. After two months of adjustment, Cool finally managed to top the list in May. This year, Coolpad will launch more than 30 4G mobile phones, the overall shipments will reach 60 million units. This goal, once realized, will obviously surpass Apple and Samsung and other foreign brands, with its market share and sales continue to expand, the current Coolpad has a domestic first 4G terminal group, 4G dual-card products are at least ahead of competitors 3 months time. Domestic mobile phone 4G pilot situation will be formed.

Diversified multi-channel full range of product coverage strategy

Market analysts believe that the domestic 4G commercial, diversified product line has become the major consensus of domestic mobile phones against the giant. Behind the cool seize 4G initiative, is the successful implementation of its high, medium and low-end full coverage product layout.

From the product planning point of view, the first half of this year, more than 1,000 yuan all the planning for the 4G mobile phone, the second half of a thousand dollars all turned 4G. From the channel point of view, cool on the one hand grasp the channel operators to carry out strategic cooperation, such as January 10 Cool first to launch 4G thousand machine, Li Yue, president of Mobile for their platform; on the other hand, increase social channels and E-commerce channels to expand efforts. Such as Jingdong signed 10 billion purchase contracts, 4G handsets accounted for half of the share.

Statistics show that as of March 31 this year, Coolpad has 14 LTE products on the market, and in the 4G market has achieved two or three months of lead. Among them, 8736 to move the first LTE products; 8720L to move the first LTE thousand yuan products; Cool K1 is the world's first LTE thousand dual-card smart machine Cool Grand View 4 dual-card enjoy the world's first LTE dual card three to be Products, diversification, multi-channel strategy across the board to make Cool products in the 4G market has won the first chance, but also for its accumulated substantial savings motivated.

Strategic foresight control chip supply chain

Behind the analysis of cool 4G power leader, not difficult to find its unique advantages in supply chain resources. As we all know, in the smart phone industry chain, the chip is the most important part, get the number of chips will determine the phone's shipments. When multiple vendors are on the verge of out-of-stock, Cool and chip makers work together to get a large proportion of QUALCOMM 4G chips and seize more initiative to become the top domestic manufacturer of 4G handsets.

In accordance with international practice, cell phones from planning to production to sales cycles to calculate, the chip orders about 1 year in advance. This means that the cool camp as early as the end of 2012 have been planning. At that time, cool sales have not yet entered the top ten in the world, operators also do not know how to use 4G speed development. It is in all kinds of uncertain situations that the entrepreneur's wisdom and courage are taken into consideration. Cool at that time throw millions of orders, in addition to Qualcomm, Cool also aimed Marvell, MTK's first chip, this extraordinary play and courage, the achievements of today's glory.

Clear strategic objectives, the overall planning of the supply chain, diversified multi-channel product strategy has become the killer Kuwait rapid development in recent years. Campaign 27-year domestic mobile phone market, now for the first time aspirations 4G mobile phone top spot. At present, in response to the rapid rise of domestic manufacturers in the 4G era, operators have increased their 4G handset shipments this year, which will have a positive impact on the entire 4G industry. It is foreseeable that the domestic 4G terminal will undoubtedly show an explosive growth in the future, and it has turned to the Coolpad in the 4G market strategy in an all-round way. The Coolpad undoubtedly will become a very important support force.