Cool music is worth nearly billions of dollars

According to Caixin network, the domestic well-known online music provider cool music or at nearly billion dollar price sold to a company called China Music Corporation offshore. If rumors come true, the takeover could be the single most expensive music business takeover ever. and to see if cool music is the true value of this price, from its product itself.

1, started: To kill the rookie listening

Cool music is also called "Cool Music Box" when it first arose. It integrates the PC-side search, download and streaming media audio-visual and playback functions, so quickly defeated by the emergence of thousands of listening as the representative of the veteran local players. But with the domestic digital music copyright protection has been strengthened, from the Cool music box to search the volume of music is also rapidly reduced.

A number of PC streaming media music, the rise of the industry competition tends to fierce, cool music box will be its main product renamed "Cool Music", can no longer highlight its as a player tool characteristics, but can highlight its "platform" attribute. At the same time, Cool also claims to own the largest authentic music library.

2, more and more heavy cool music

Since its inception, cool music in order to catch up with the industry trends in the industry, is moving into their products more and more functions, and now it is getting heavier. Below, the tiger sniffing a rough inventory of cool music over the years the changes in product functionality.

① News Pinball window. This function is similar to the Thunder Bomb window, mainly broadcasts the entertainment news. This is not through the broadcast of the user is not optional news to brush the sense of existence, but through the classification of information, plug in more electronic business ads.

② function increased. In addition to simple music playback, but also increased mood theme radio (similar to jing.fm), PC-side K-Song products (although called "cool", but more than the time of the app "sing" much earlier); With the popularity of reality TV anchors, cool music has also increased the function of beauty anchor and put emphasis on the recommendation; Cool also on-line with watercress radio similar to "Cool Cool Radio", launched the "storytelling novel" function.

③ develops a full platform app. Like DOM, Cool has developed a platform-wide app application, and it's been updated very quickly. But the moving end of the cool music function is more concise than the PC side, more emphasis on streaming media playback. This has caused many mobile product users to complain that the experience gap is too great when moving from the desktop to the mobile end.

3. Cool music in the mobile era

As a domestic PC streaming media music broadcast one of the pioneers, cool moment no two. But in the mobile end, cool and its strong rival, more than the meter music, volume gap is obvious. Here's what it's worth noting in the course of its development:

① homogenization. The overlapping function of the same trade is too many, the difference of product is not enough, cause its competitiveness is weakened. such as from music classification, account management and even interface management and direct competition cool dog music are similar; MV, KTV and beauty anchors and other functions, there are singing it, YY, 9158, six rooms and other corresponding substitutes, radio functions and watercress, shrimp similar.

② profit path diversification. At present, cool music can be profitable channels include: desktop side of the regular advertising (model has been quite mature), fee members (current domestic streaming media music players, including cool dog, watercress, shrimp, Dom and so on have a fee membership system), the game (game profit model is clear and mature, it can bring the flow and income, Is the music industry a lot of players to maintain the survival of important factors), the zone cooperation (cool and "China Sound" Cooperation opened the zone). But the current cool music active user users reached 250 million, and mobile end users reached 40 million, such volume, regular advertising charges 40,000/day/round, the price is not high. At the same time, the diversification of revenue can support the face of more and more functional development needs, also become a question.

③ actively develop app clients. Even in the WP platform to spare no effort to update the version, this emphasis on the platform of the attitude of the opponent is not cool dog music, but there is a gap compared with the DOM--in the mobile end of the development, a more wide range of meters, you can even download to Symbian and Java platform app.

4, cool music, lost in the digital music industry a stuffed rabbit

Similar to the operating system, streaming music industry position has shifted from the PC to the mobile end, the simple local playback function has relegated to the secondary position, social, games and many other elements to join, so that the edge of the music app gradually blurred. At the same time, the mobile digital music industry's revenue form is not optimistic.

In the October, the jing.fm of the Liu Xiaosong investment with Dom music and the domestic small fresh music application had already been acquired; in the 2013 Q3 quarter, the US streaming music provider Pandora had a 1.7 million dollar loss, and November, The Swedish online streaming music service, Spotify, has been financed by $250 million trillion, making it one of the world's most capitalised start-ups.

In a winter of the chill situation, cool music got nearly billion of the value of the dollar, perhaps its desktop side of the huge amount is its acquisition of high prices of capital, but on the mobile side, but also face the challenges of many new and old rivals, the prospects are not optimistic. If the acquisition of a row, this only fed the small white rabbit, but also seriously face the mobile end of the share of less, products overweight and homogeneity of a series of problems.