Cool Send commodity brand "Great God" Independent annual sales target of 10 billion yuan

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[Abstract] So far, Huawei, ZTE, Cool faction, Gionee and other domestic manufacturers have introduced independent mobile phone brand.

Tencent Science and Technology Guoxiaofeng August 28 report

Following the launch of a series of electronic commodity brand "great God" mobile phone offensive, Cool faction announced today, the big God brand officially independent operation, obviously, following the glory of Huawei Solo, Cool faction also staged the same modus operandi: to the user as the core, to create an independent brand of electricity, the launch line under the next phase of the product, Its development goal is to enter the mobile phone industry in the top three, this year, the big God mobile phone sales to break 10 billion yuan.

It is understood that by the release of the new mobile phone great god F2, the cool faction announced the news. On the afternoon of August 26, the cool faction of the independent electrical goods brand in Beijing to convene a new conference, the cool faction of the internet and the power of the president of Hao Fanghao announced the big God brand officially independent operation.

According to the great God independence, will become the independent handset brand, the establishment independent operation team, mainly relies on the electric business platform sale, the product and the offline partition.

Before, Huawei Electric goods brand Glory has been independent, ZTE launched the sub-brand Nubia, Gionee invested in the main literary and artistic freshness of the iuni, early this year, Yulong Cool faction launched the "Great God", but the brand and team has not been independent.

Cool Executive Vice President Li Bin has previously disclosed to Tencent Technology, "cool faction is the total brand, from the great God, now slowly to the independent brand direction, the future is completely two lines, cool pie existing separate department responsible for the entire cool product line and sales work." The Great God brand is independent. From within the cool faction, even the brand publicity will be divided into two lines, so that the great God brand's attention and interpretation of the more and more thin. This time, the great God finally independence, is clearly the cool faction and "Great God" an important change.

Some in the industry believe that the cool faction is not a surprise. From the end of last year, the major mobile phone manufacturers suddenly have "internet thinking", have entered the electric business, the electricity market suddenly competition hot: F1, Huawei Glory 3 C, Lenovo S8, red Meter note, Tcl Mody ... They have similar keywords: MediaTek's eight-core processor, high hardware configuration, the main distributor of sales channels, known as "cost-effective artifacts."

It is not surprising that the cool faction's electric dealer strategy. In the millet mobile phone to go internet marketing channels to succeed, "Great God" and previously independent Huawei electrical goods brand glory began to test water

Cool sends the Internet and electric business President Hao Fanghao to Tencent Science and Technology said, the cool faction plans to build by the electric business platform, establishes an electric business ecosystem, covers the consumer experience, the shopping flow, the logistics, the payment and so on many domains, this also signs the cool faction will transform from the mobile terminal Company to the Internet

Why should the cool send the "great God" to operate independently? Hao Fanghao that this is from the operator collection system to the Internet products to face the user's changes, the problem to meet customer demand by using the "user-centric" thinking mode.

"We used to sell a lot of products, but we couldn't find the opportunity to talk to users." "Hao Fanghao said," before everyone's products to do carrier technical specifications, to get operator subsidies, now equivalent to get rid of this bondage, independent brand, the design concept is user-oriented, this is the fundamental difference. ”

It is reported that Cool faction's goal is "great God" independent operation after the first year to achieve 10 billion yuan sales target, the next few years gradually accounted for the total sales of 30% of the proportion.