Cool with big data: it's just icing on the cake.

Starting with the first report on big data, I've been off and on about people in different fields talking about big data. The identities of these people vary widely, with commentators, business managers, analysts, academics, http://www.aliyun.com/zixun/aggregation/17479.html "> Venture capitalists", all of whom are waving the big numbers.

Of course, these people have different interpretations of big data. Critics believe that big data will bring about a new revolution in the digital world and subvert existing business models; Business executives believe that embracing big data will bring enormous value to future business development and foresee future business prospects; Venture capitalists believe this is a new area of investment that will be born next to Google or Facebook , and even more promising companies than both ...

In the past six months to hold IT industry meetings, large data has almost become a must talk about the topic of cloud computing meetings, we have to say big data; Network marketing meetings, we have to say big data; even famous colleges and universities have to make a big fuss and set up a master's degree in data. Big data is booming.

Like the people in contact, I've also been bullish on the changes that big data may bring to all walks of life, but when I look for practical cases of big data, I have doubts about the usefulness of big data: Maybe the big data is just icing on the cake, getting better, not losing too much.

Although there is no uniform definition in the industry, the value is extracted by processing massive amounts of data, and the company's business is given guidance and forecasting as a large data definition accepted by most people. For the enterprise, if you want to benefit from large data, it is a very important prerequisite to have massive data.

At present, the company that owns the data mostly concentrates on the fields of bank, communication, Internet and so on, and it is usually big enterprise, because of the numerous users of the service, these enterprises have huge data easily. But for most companies, the amount of data they have is very small, and even some companies do not digitize the business data.

Many people may say that many of the company's data can be found externally. For example, some large data companies now offer marketing solutions based on large data that can be used to test users ' evaluation of brands or products by collecting data on social media. This can certainly improve the development of a business, but overall, this is only a supplement to the business.

For enterprises, the most important data is still from within the enterprise, because this directly reflects the capital flow of enterprises, business operations, the value density is extremely high. If the manufacturers cheat on the big Data solution, in a very low value density of the massive data to dig to the business useful data, I think it can be said to pick the sesame, lost the watermelon.

From the emergence of large data concepts, to now become a hot topic, the big Data bubble has begun to appear. The latest survey by Gartner, a market research firm, shows that big data hype is close to the expected maximum and the big data bubble is about to burst.

2001 before and after the internet industry also appeared bubble, but after the bubble, the industry ushered in a new shuffle, but also left a lot of good companies. If the big data bubble bursts, it leaves something of value. But for now, the big data is just a false concept.

(Responsible editor: The good of the Legacy)