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Recently, brand home network channel cooperation projects in the industry caused no small waves. On the issue of Channel cooperation, the author randomly interviewed some of the cooperation webmaster, interview found that the channel cooperation for this form of webmaster have given full affirmation, and the prospects of cooperation have placed great expectations.
Transparency of details
Webmaster reflects, brand home electric network launched brand home appliances channel cooperation, not only has the normative cooperation agreement, in the detail processing is also very transparent. This kind of transparent processing, is to cooperate the website to know the right to respect and the safeguard, avoids because the information asymmetry causes unnecessary trouble and the loss.
The issue of cooperative income is a matter of concern to both sides. In the channel cooperation backstage, the establishment has the Special Commission settlement column, the stationmaster may through this column at any time understand the related transaction situation, including the user to order the time, the order amount, the due commission, whether the transaction succeeds, even the historical transaction situation. The transparency of these information is advantageous to the stationmaster to the cooperation income to carry on the real time supervision, guarantees own cooperation income.
Add three steps
In the process of communication between the author and the webmaster, it is very simple to join the cooperation method, some stationmaster will join the cooperation process to conclude to add three steps.
The first step: the site through the record, the content of legitimate health, style without restrictions. If the conditions are available, you will have the first entry voucher to join the channel cooperation.
The second step: the definition of cooperative channel level two domain name, such as: JD. Cooperative website domain name. com. After registration in the background, the definition of the two-level domain name to do chame resolution to hz.goodjd.com. An E-commerce webmaster reminded: When parsing must pay attention to COM behind the ".", the original because of negligence, leading to the first interpretation of the time did not succeed.
Third step: Apply for approval. After the audit, the webmaster will have a consumer home appliances Direct Marketing Mall. For the Cooperative channel page, the user can crown their own website name, brand home network without interference.
Brand resource sharing
Brand Home Appliances Network is the first domestic brand home appliance manufacturers Direct Marketing Online mall, has been with Haier, Hisense, Skyworth and other 54 well-known brands to reach cooperation, home appliances quality, after-sale and other consumer issues of general concern manufacturers will provide a strong brand guarantee.
Cooperative website presented to users of the consumer home Appliances Mall also enjoy brand home network rich brand resources, cooperation channel page has five main columns, "Product Recommendation", "Hot Selling Appliances", "Brand Recommendation", "promotional activities", "trading status" and so on, column content by the brand home Network professional editor design updates, Strive to provide consumers with the latest home appliances business in the first time.
Joint projects also met with embarrassment
It is understood that the Channel cooperation project is progressing smoothly, but in the promotion process also encountered some embarrassment. A Home Appliance Forum Webmaster This explains: The project does not understand, is to urge the webmaster hesitant important reasons, of course, there are some webmasters are not willing to break the current situation of the site, the foreign new things also exist rejection mood.
Brand Home grid director said that with the further promotion of the project, I believe that the channel cooperation will be for more webmaster to understand and accept, the site is always welcome new strategic partners to join, share the benefits of home appliances online direct sales.