Copied to China's five new Internet death mode

Not all copied patterns can survive on the Internet in China because of technology, culture, customs, institutional policies, and so on.

Copy to China, replicating the business model proven successful abroad to China, has played a very important role in the history of the Internet for more than a decade. In other words, in fact, there is no denying "imitative innovation" in China's Internet.

Since the portal era, the Copy to China model, which imitates foreign internet products, has become a successful shortcut. From Baidu, Tencent, Alibaba, and later to Renren, Zhanji, Kaixin, 58 City, Youku Tudou , Of course, fiery imitation in recent years are Instagram, Tumblr, Color and Pintrest so on and so forth. The "Copy to China" model has been time-tested in this magical land of China. In some cases, this is already the most effective weapon for entrepreneurs to attract investors. However, because of technology, habits, culture, institutional policies and other reasons, not all copied patterns can be rooted in the soil of China's Internet, including Google, ebay crashed in China, of course Including a large number of fallen imitators. Entrepreneurship is therefore a difficult task, and the idea that many product teams and investors want to take risks with the proven success of product models is also very easy to understand. However, in the reference product model, you should not blindly copy those successful products, but to consider whether these product models can be copied. In this issue of new applications, we try to introduce some new foreign Internet models that may not be suitable for China. On this basis, we will make an exclusive comment on the reasons why these models are difficult to duplicate in China.

Online music trading platform:

Hypocritical market is difficult to prosper

Music is an eternal topic, but since the advent of the Internet and the rise of digital music, the industry has seemed a bit more complicated. As more and more convenient and powerful smart terminals appear, the ever-expanding category of music is increasingly becoming the most essential part of our lives. At the same time that the terminal technology and the free Internet model have jointly overturned the traditional record industry, how to provide better original music services to users while ensuring the copyright of musicians has always been the focus of the users. iTunes offers a success within Apple's closed system, but the larger market remains to be explored.

Kim Dotcom, a hacker origin, is a legend on the American Internet. He has invaded NASA, the Pentagon and Citibank, was arrested for establishing Megaupload, the world's largest resource sharing service, and later founded his own security company as a billionaire with hacking technology. But this time Dotcom started to be more serious with music, with Megabox, its devastating online music service, scheduled to go live by the end of this year. This is a service that allows musicians to sell their work directly to their audience. Dotcom claims the service will allow musicians to get 90% of sales and will gradually disrupt the now outdated business model - Megabox solutions, where users download music for free and Megabox pays artists.

Spotify, the future of record labels, and Pandora of Future Radio are among the best online music service platforms in the United States, but showcase rather than trade. Music Dealers Facing Professional Musicians Finished Recently Approximately $ 2.18 Million in Financing It has provided commercial solutions for independent musicians and other music copyright holders to make their music appear on the radio and television media . Another virtual studio (www.MusicDealers.com), through which users can communicate with the world's best music composer.

Domestically, there are already some small music trading platforms such as Nutcracker Music Online and Yishou Online, which have basically survived.

Is there any prospect of similar online music trading platform in China? First of all, we have to see how many people have the demand to buy personalized music. In fact, with the deepening of Web2.0, more and more niche music began to appear in people's vision, Douban musicians, Song Taste and other sites of high popularity, but compared with Baidu MP3, is still far from being a Magnitude. In other words, the development of independent music in China is indeed rapid, but the gap with the mainstream pop music but on the contrary expanded. Digital music distribution of copyright means are endless, and some have come out of the way. In addition, the status quo and even the future of copyright in areas such as music books in China are also really troublesome topics.

Personal Private Cloud Services:

Too fragmented, intense external competition

The current cloud service is divided into public and private modes, the former after years of development, already has a lot of mature products, such as Amazon S3, Apple iCloud, Google series cloud applications. Although the public cloud has various advantages such as large server capacity, high speed and stable performance, users still face the embarrassment of secret data processing in the course of using the public cloud. In particular, the incidents of various large-scale network information leakage make it even more difficult for people Concerned about cloud data security services, the outbreak in 2011, including Sony, Citibank and other foreign companies and domestic CSDN (microblogging), End of the World, Sina and many other Internet companies have a massive disclosure of data.

From the above leaked protagonist point of view, basically covers the sensitive industries of the leading enterprises, if like Sony, Citi and even the military's network there is no way to ensure the absolute safety of information when the public cloud services for ordinary users of information security Assurance will also be a big question, for this reason, private cloud can partially solve the data security risks in the use of cloud services.

Abroad, personal private cloud services for small business and home users as well as individual users have emerged. Software giants such as Citrix and Red Hat, as well as a series of small start-up companies, are beginning to offer services such as MyCloud for AKiTiO and OwnCloud for open source.

Domestically, Bubo cloud servers (PopoBox), mini-yin-yun cloud, cloud-yun and other products appear gradually, with the intention of carving a cloud computing era.

Most of these services are known for their lower price, stability and scalability, combined with private authorizations and cloud controls to provide personal cloud services such as multi-terminal synchronization, sharing and storage. For example, Bubble Cloud is a personal and home-based private cloud service solution that provides cloud storage, sharing and access services for home-based users. Only authorized users and friends can access it, eliminating the need to show off Technical skills and lead to hacker attacks. At the same time the data are stored in their own hard drive, the user, at any time have the power to deal with these data.

But can personal private cloud services flourish? Will users pay for a new concept under the increasingly prosperous and free network disk (cloud storage) market in China and various data file synchronization applications? On the whole This is still an immature, too fragmented market. We believe once the cloud storage products from big companies such as Tencent and Kingsoft provide similar services, the market will quickly be occupied or even disappear.

Pet social:

The domestic market is far from mature

Internet industry has been growing more and more industries have been the trend of verticalization or into the era of verticalization, the most obvious than the field of e-commerce, from the past Taobao grocery store to the current classification of vertical e-commerce, such as Clothing, food, shoes, children's clothing, etc., from the big to the market segments, but also in the social area, large and comprehensive SNS will never be able to meet everyone's needs, so the social circle based on SNS concept is subdivided again, New forms of social way also appears, the demand for vertical SNS becomes more apparent. From Facebook's social network to Linkin's business social, this is a kind of vertical social.

In the United States, businesses such as pet spa, pet travel, pet GPS tracking and even pet grooming are booming. Petsmobility in Arizona even invented a bone-shaped mobile phone that hides it behind a pet's neck. The owner Talk to their "little ones" at any time, even if they are not at home. In this market context, the rapid rise of pet social networking sites, ZooToo, MatchPuppy, DogVacay and other sites are very good momentum of development, and completed a large amount of financing.

In China, the development of pet websites and forums has been in the ascendant. With the outbreak of socialization, the interest of pet-themed social networks has started to take shape. Its positioning is a vertical social networking site around groups of pet owners, animal lovers and others. Fighting network and other traditional pet portal and forum mode compared to the product form a certain difference. Many pet sites focus on or on the e-commerce, or focus on expanding the store, and puff network only focus on the community, to provide users with a fun, easy-to-use platform - in order to achieve good display, flutter flutter The network even uses a waterfall flow-like display like Pintrest and will be launching a new round of million-dollar financing in the near future.

However, I am cautious about the development of this Internet gimmick and the new era of pet social networking. The domestic pet market has just started, has not reached the maturity and scale of the United States and other Western countries, and only relatively limited in a few big cities prosperous. Finding a personalized way of development is not easy. Moreover, domestic pet websites are generally smaller in scale, mostly belonging to amateur interests, and have not formed a standardized and systematic industry and lack necessary strategic planning. If you can not take the opportunity to truly find out the interest and hobbies of pet owners and form a unique model, domestic pet community site is difficult to develop, is far from the profit.

Social Travel Website:

Travel no problem, social difficulty

Travel social networking sites are a breakdown of social networking sites. Tourism social networking sites also have the characteristics of tourism travel and tourism community exchanges, both based on the different places of tourism activities, but also based on the interpersonal relationships of polymerization, it is easy to reach the destination and departure of cultural exchange.

The field has been subdivided into very mature, interactive with experts, with friends, customization and more to meet different needs.

Trippy belongs to the first category. Its purpose is to bring travelers and travel professionals together, including travel reporters, promoters, agents, product suppliers and other local travel experts who were once described by The New York Post as "Facebook for Travelers ". Gogobot and Trippy are very similar, it allows you to use your friends to your travel plan ideas. People might have consulted their friends privately, but Gogobot completely integrated social networking and travel. Another of the more famous travel social networking sites Tripl is to customize the route to link the travelers, locals and users in the social networking site and use the social graph, the user's interest and location, to establish the most integrated Sex travel platform. Tripl takes a storytelling approach to presenting your trip to friends in the surrounding area and keeps track of where you are traveling, organizing your travel plans and developing personalized icons.

In fact, social travel for domestic tourism enthusiasts is still relatively new, there are already have to travel network, grunting fish, all of the windmill network (already offline) and so on. As an online travel model that broke out two years ago, social travel seems to be in line with the needs of the modern people, but it is still difficult to launch a mass outbreak in China. At present the mainstream tourist forums, such as poor travel network, ant cell travel strategy, traveled to Europe, backpacker inn or travel to people as the center, long form Raiders as a carrier in the form of operation, their socialization is mainly reflected in the use of microblogging . Trippy, Gogobot and other sites will be real friends into the travel plan, emphasizing the equal sharing of friends.

Moreover, the mode of operation of travel websites is compatible with the travel culture of a society and the concept of travel. Travel, especially outbound travel in Europe and the United States is already very mature, highly popularized, and whether it is economic, visa, holiday or mentality are very mature, the process easier, their travel is often very casual, that left. However, in China, except for a very few senior donkeys, more travelers still regard travel as a plan that requires careful planning and preparation. After all, trouble spots, transportation, accommodation and visas can not be ignored. In addition, just from the perspective of sharing records, in Sina meager, QQ space, Renren and other large social networks, how many people will choose a small platform to share their travel information and pictures, etc., is also a must have considered problem.

Taxi application:

"Grounding gas" is also difficult to amplifier

Taxi taxi applications are not uncommon recently, "no matter where you are, just tap the small button on the smart phone, everyone can hit the car in less than a minute," This vision is that some people are optimistic about the taxi Reasons to apply great prospects.

This is a proven market in the international market. Internet trend 2012 by Mary Meeker, the internet queen, also mentions changes in the way the taxi is used: "It used to be that waiting for a taxi by waiting in line and now using Uber and more Make a taxi request with your mobile phone and a car will be open to you. "Indeed, the combination of LBS geo-location services and car service is designed to help users solve difficult taxi problems and save a lot of unnecessary travel time , Not only for people who often use the car is a convenient service for users who have what is urgent is also very practical.

At present, some of the forefront of foreign applications have received huge financing. Two months ago, GetTaxi announced a new round of financing up to 20 million U.S. dollars, which will be used to speed up the internationalization of New York City. Previously, Hailo, a mobile application, also got 17 million U.S. dollars in round A financing, A private car to take service providers, Uber is also trying to expand its international market.

The domestic side, "taxi secret", "easy to hit the car," "hi Columbia taxi" and other applications are already on the line, and has a certain amount of downloads, but from the actual use and effectiveness of view, such applications according to foreign counterparts Still far apart, for the time being can not see the obvious upward trend.

From life, facing the myriad of people living in metropolitan areas just need, is such a very "grounded" application, why not suitable for the Chinese market?

On the one hand, although the domestic taxi market development is almost mature, but some deformity. In many cities, due to the monopoly of several taxi companies, drivers are given relatively fixed wages with limited motivation. At least the "rejection" of various reasons in Beijing is endless. On the other hand, the inherent channels and methods of domestic taxi business have formed scale and habit. It is very difficult for taxi drivers to complete their business with smart phone applications on a large scale. And you want to simply copy UBer and other private car owners in cooperation taxi service, the policy is absolutely minefield.