Copyright Demonstration: Chengdu's efforts

The core value of creative industry lies in creativity and innovation, which is a kind of intellectual achievement based on the creator's personal creativity, and copyright is the monopoly power that the main body enjoys in accordance with relevant laws and regulations.　　The transformation of copyright is the fundamental of the value of copyright.　　In the process of the transformation from copyright to industry, the dual-track protection of administration and Judicature and the overall construction of service system are very important.　　November 2009, the depths of winter.　　Chen Shuying Dream did not think, his hard work for 2 years, still in the bud has not yet printed a book-"Niuniu Amoy", incredibly won the Chengdu Copyright Bureau issued the "2009 First Chengdu Publishing Copyright Award". "The prize, came too unexpectedly, woke up, I still think all this is not true!"　　"For Chen Shuying, the affirmation from the Copyright Bureau Department is particularly valuable at this time. In Shenzhen finished is 8 years, back to Chengdu, "the heart is only a thought, must make original works, create their own brand."　　"Despite a wealth of outsourcing experience, and prepared to do it, Chen Jing still underestimated the difficulty of creating a brand." 2007, the company officially run. Chen Shuying began looking around for projects; In 2008, an accidental opportunity, the middle-aged man came into contact with a cute little girl's diary, she used this as a blueprint for the creation of animation. "Constantly modify, and constantly argumentation, and then spent about a year," the first episode of the "Girl Amoy" into a prototype. The next story, we can imagine. To convert a copyright to a product, you must first look for a publisher.　　And a book that has absolutely no popularity is not easy for any publisher to "marry". From Chengdu to Guangzhou, Shenzhen, Chen Shuying with "Niu Tao", north to south. "Often is not heard. Depressed。 Doubt。 Up。 Any mentality.　　But the burden of pressure, the creator to carry. "This is the award of the Copyright Bureau, that is, at this time, give us ' send ' over!"　　"Until the" Girl Amoy "Success" landed "Xinhua attributes, and in just a few months, a leap aboard Xinhua attributes bestseller list, often talk about that affirmation, Chen Shuying are irrepressible gratitude, true feelings reveal ...　　In fact, for every entrepreneur, Chen Shuying's story is like a photo, concentrating all the original company's growth path.　　Behind every creative work, no one is built with painstaking efforts, if the relevant departments can provide excellent copyright services, and the timely granting of copyright protection, it will be able to promote the creator to shorten the unnecessary flow, reduce the excessive intermediate link, as far as possible into the copyright conversion process, to promote the transformation and use of intellectual achievements, hatching into a "　　And Chengdu, the creation of a national copyright demonstration City, the essence of this. Copyright protection Administrative and judicial two-track parallel creation and copyright inseparable. The degree to which a city protects the copyright is directly related to the city's ability to innovate independently.　　In Chengdu, it has always attached importance to the coordination and complementarity of copyright administrative protection and judicial protection. Between the invisible and the visible,Seemingly intangible copyright, physical protection is strong and powerful. April 2010. A "sword action" crackdown on piracy in the city sounded the "assembly number", as one of the important measures to strengthen the supervision of copyright and purify the market environment of copyright industry, "sword action" is usually composed of "joint law Enforcement Team" by various departments such as press and publication, copyright, Industry and commerce, culture and public security, The implementation of the various types of piracy violations of precision. "Once the piracy is discovered, it is sealed immediately. "Sword Action" the next day, the seizure of 7480 pirated discs! "However, in Chengdu, if the" sword action "and with the similar meaning of the" Network Specific governance action "," the special rectification Action of teaching and auxiliary of pirated textbooks and the special management action of software illegal pre-installed are all the copyright administrative protection measures to strengthen copyright supervision, then the copyright judicial protection system of the same peer　　Since the founding of Chengdu, it has entered a continuous deepening, optimization, strengthening channels. Since 2008, Wuhou District, high-tech zone and Jinjiang District Court have been approved by the Supreme People's Court to become a grassroots court with jurisdiction over intellectual property disputes including copyright disputes.　　This has perfected the intellectual property jurisdiction of Chengdu and strengthened the judicial protection of copyright. 2009, the Chengdu Intermediate People's Court began to explore the establishment of intellectual property rights in civil, administrative and criminal cases unified by the intellectual property Courts of the "three-trial integration" system and mechanism, in order to ensure the quality and efficiency of the case, increase the punishment of IPR infringement.　　At the same time, also for the community published a number of model-oriented intellectual property cases, "Infringement of Red Dragonfly Group Limited trademark rights case", unauthorized use of the "Dead Sea" font size unfair competition case, "the infringement of the wheat novel" plot "copyright case" and other well-known cases were included. Some say that the most competitive projects require a high level of investment environment to attract. And a high level of investment environment is a sign of a city of intellectual property rights to protect the level of justice. If the copyright protection is insufficient, the substantial investment made by the original staff in the process of creation-research, design, production and other activities will be difficult to recover.　　In the long run, it will seriously hinder the sustainable development of the creative industries and products of a city.　　Therefore, the fair and transparent investment environment of the rule of law is the key to the city Sarch. Phoenix can attract?　　In addition to the "hard" environment, the "soft" environment is equally important. In order to wear a tangible "protective suit" for the intangible copyright, to the creative people to eat a "reassuring", the same year, the Chengdu Intermediate People's Court issued the "on the further increase of copyright protection, and actively participate in the construction of copyright model city of the views", from the establishment of legal guidance mechanism for copyright, fast-trial fast knot trial and implementation mechanism,　　Copyright judicial protection propaganda mechanism and linkage mechanism and so on, further standardize the judicial protection of copyright, extend its service function. 2010, a local company without the authorization of Microsoft (China) Limited, unauthorized installation, use of Microsoft's copyright of a large number of micRosoft Office (Microsoft Office) series software.　　In the lawsuit, the two parties formed the defendant's proper compensation in order to strengthen the infringer to respect the copyright consciousness, and use the opportunity of lawsuit to complete the defendant enterprise software to perfect the solution, finally reached the settlement agreement. "The defendant not only agreed to destroy the unauthorized copies of its holdings within 30th, the use of any Microsoft software copy, but also respect the copyright of Microsoft, the infringement software for the use of compensation for 100,000 yuan, and voluntarily choose Microsoft's Open License to purchase the total price of 100,000 yuan of commercial software.　　"Fair, open, transparent copyright protection environment, so that Microsoft (China) limited to the original choice of their own confidence, and to Chengdu," added a lot! However, in the creation of the Chengdu Copyright Demonstration City, there are still more "figures" for the protector.　　To further strengthen the connection between the administration and the criminal, timely and accurate combat infringement of copyright crimes, the Municipal Public Security Bureau and the city Procuratorate issued the "on the establishment of the copyright protection of the Administrative Law enforcement and criminal justice of the mechanism of the provisions"; Chengdu Customs has also perfected the customs copyright protection mechanism, has increased the import and export link infringement piracy behavior's attack strength. At the same time, in order to give full play to the role of the social supervision of copyright protection, to mobilize public power to persuade the suppression of piracy violations, the city also established a copyright protection coordinator mechanism.　　employs more than 60 copyright protection coordinators in the Central District to assist the copyright administration in the supervision and control of the sale of infringing pirated products to key markets, communities and streets.　　In the network of the system, the change is obvious.　　interlocking copyright protection system, purify the city's copyright market environment and social environment at the same time, quietly enhance the reputation and core competitiveness.　　When the intangible copyright exposure to the physical protection, the copyright began to play its natural charm, in the beautiful abundance, brewing new vitality ... Copyright Service "2 months of time in exchange for more than 3 years of waiting!"　　"Whether the service is done well is the key to the transformation of copyright into products or industries." To create a national copyright demonstration city, Chengdu single-handedly grasp the copyright protection, the right to seize the copyright service.　　On the one hand, the industrial policy environment is constantly optimized, on the other hand, the establishment of the copyright service "green channel", the formation of radiation southwest Chengdu Copyright Trading Center, and the copyright workstation and trade associations, such as contacts, design efficient copyright service system.　　Like Chen as quiet as the Chengdu Copyright Service is grateful, there is another person. Sitting in the copyright trading center, talking with the collaborators. As the chairman of the three-flavor Fire Digital Technology Co., Ltd., Xu Yi never thought that he could find "daughter-in-law" in Chengdu Copyright Trading Center. "Like a rocket, I spent 2 months in exchange for 3 years of waiting!" "Xu Yi, the" daughter-in-law "is a screenplay written by a university professor. "I want to adapt the script for the animated film, first of all, in the Copyright trading Center, to" changeRight to edit the transaction.　　Xu Yi said with a smile, copyright trading Center is like "matchmaker", and the Copyright bureau's government background, trustworthy. into Xu Yi said "matchmaker", exposure to the Red Star Road, 35th cultural and Creative Industrial Park, copyright trading Center, a huge screen, lively abnormal.　　Black on the red word on the display, carefully labeled the copyright transfer of the name and listing price. "The Great Vibration" art works transfer, listing price, 56,000 yuan; "Lotus Pond Fragrance Map" Art works transfer, listing price, 180,000 yuan ... "standing in front of the screen, Xu Yi said," I was on this screen, saw my ' daughter-in-law '!　　"The tone of the light, conveying the youth at this time relaxed mentality." In Xu Yi's view, the service function of the trading platform for all creative people, all the benefits. "The front end of entrepreneurship is the need for the government to provide a platform such as copyright trading Center, to provide co-ordination services!" If, there is no copyright trading Center This platform, our company invites people to create works, the creation period Yinianbanzai, in case of writing out things do not accord with the mind, not only waste time, but also waste of manpower and resources! This is the first risk! If the works of creation are still possible, who will evaluate the project fairly and impartially? There is a second risk!　　"Xu Yi's concerns were solved by the Chengdu Copyright Trading Center. In this southwest only comprehensive copyright transaction service organization, through the network and the place transaction two big systems, not only may transmit the copyright resource supply and demand information in time, provides the work copyright registration, the transaction, the display, the protection as well as the copyright information Inquiry and so on service, but also can in various forms with the copyright actively participate in the copyright investment business operation, for all kinds of works of the rights of people and users to build communication and trade cooperation of social services platform. City Copyright Bureau concerned Person said: "It is built, in fact, the integration of surrounding copyright resources, promote all types of resources cross-industry, cross-regional flow, promote the development of copyright-related industries in southwest China, have a positive significance." However, in Chengdu, the creation of a national copyright demonstration city of the service system of the log, if the Copyright trading Center as if a "cultural supermarket" to provide goods, so that both sides of the supply and demand for each other, then, the Chinese Copyright Agency Center Chengdu Workstation led by the copyright registration "green channel", in the focus of the press and publication Department,　　The National Copyright Bureau to Chengdu's new round of expectation, but also formed the Chengdu own copyright service system, and added a particularly heavy "weights", it is gratifying. September 2010, early autumn. Tianfu Software Park on the first floor of the conference room A3, a copyright training will be carried out ... At this time, as the city's copyright bureau and High-tech Zone jointly created the first Enterprise park in the western Region Copyright workstation-TIANFU Software Park Copyright workstation has been 3 years old. It not only extends the copyright work directly to the High-tech Enterprise in the park, provides the copyright consultation, the Declaration, the management, the complaint and so on for the park Enterprise, but also provides the copyright registration, the copyright protection, the policy support, the copyright commercial, the copyright propaganda trainingand related intellectual property services, "One-stop" service.　　The workstation looks small but intimate and convenient. February 2009, the Chinese Copyright Agency Center also "phase" here. As China's Copyright Agency center located outside Beijing's first off-site workstation, "Chengdu Workstation" directly for the Chengdu Enterprise Copyright Service opened "green channel."　　It can not only guide enterprises and accept commissioned computer software and art, writing, film and other works copyright registration, but also to assist enterprises to improve their internal copyright protection mechanism, the recipient of the right to entrust non-litigation copyright dispute mediation, to help coordinate the administrative or judicial procedures for infringement complaints.　　The layout of the copyright service has not been halted. In order to expand the more in-depth copyright service system, in addition to Tianfu Software Park, 35th Hongxing Road, cultural and Creative Park, Wenjiang Cultural and creative Industry Park, Chenghua District College students pioneering park, Wuhou Science and Technology Park, Pi County Industrial port and other 21 industrial development clusters have also set up workstations or contact points, "accredited copyright Commissioner, To provide personalized service for the park enterprises.　　"In addition, the city also relies on industry associations, in the software industry associations, designers federations, Service Outsourcing Association, Animation Association, arts and Crafts Association, the Protection Center has also set up a copyright studio or contact point, in order to promote the entire industry's copyright services." It is noteworthy that, in order to improve intellectual property rights protection assistance "channel", Our city also opened "12330" intellectual Property rights assistance hotline. Copyright, patent, industry and Commerce departments have also jointly set up a layered and responsible "12330" information service platform and Coordination Service mechanism.　　According to statistics, since 2009 has received various kinds of advisory complaints telephone 283 times.　　Some people say that a city, only when copyright protection and copyright services are truly integrated into it, the city's copyright industry will continue to form a clustering effect, take root. From copyright protection to copyright services, Chengdu has taken every step, is to protect the "Innovation City" development environment.　　and transform it into a city's driving force for sustainable development, growing.　　Kang Qingwen/Graph review to enhance urban innovation if copyright protection is a sign of the progress of urban civilization, copyright service is a "catalyst" to convert copyright into an industry.　　A city that dares to innovate must first protect innovation and protect the achievements of copyright, so as to arouse the creative enthusiasm of creators. In this context, we are pleased to see, whether it is the integrity of the copyright protection system, or the upgrading of the copyright service system, as well as the construction of copyright trading platform. Chengdu, the "City of Vitality", puts the copyright strategy in an important position as a "convoy" to implement the National Intellectual Property strategy, enhance innovation and integrate competitiveness.