Copyright dispute smoke has not dispersed, around the video industry network search and flow of battle again launched

Tudou, Sohu Video, music, such as the Web site announced the joint adoption of technical measures, for Youku's search of the library to screen, prohibit search and capture the video content.

In this respect, some people in the industry pointed out that prior to the competition in the video industry is the focus of copyright procurement, from the content of the difference to achieve brand value and flow of the promotion; However, the phenomenon of such copyright disputes and Alliance resistance shows that industry competition will continue to upgrade; At present, three video sites together for Youku is also understandable, Tudou on the one hand after the successful listing with the music network, set up a joint venture company for copyright procurement, forming an ally of interest, and Sohu Video and Youku in the copyright issue, has been a confrontation, contradictions.

Collective encirclement and suppression

Relevant data shows that the search is the Youku April 2010 online Independent Video Search, to provide cool site video and the whole network of video search function.

Youku CEO Koo (Weibo) earlier in the "Daily economic news" reporter interview, said, because in the video search by some unfair treatment, Youku is the reason to force the video content vertical search, and from the search flow does not have a great relationship.

Now, however, the search has been blocked and resisted by peers at the same time overnight.

Du, vice president of Tudou, told the Daily economic news reporter that before the video content open to Youku to crawl and search, is based on Youku respect the industry rules, and jointly promote the development of the video industry benign and open conditions, but, Youku wantonly piracy, its search is flooded with a large number of youku piracy and copyright infringement of the content, Become the industry rule of the destruction, openly to the opposite of the industry, and despise the law and responsibility.

Du that Youku through its search library video search for unfair user recommendations, manipulating search results, the exclusive content and users to import their own platform, and subjectively belittle other platform access speed, illegal profit, to other sites caused a huge loss, while seriously damaging the interests of users and experience.

Sohu Video Strategic Cooperation department senior director Yu also at the same time to stand out "blame" Youku, in view of "Youku Search the quality of Sohu video content is not fair", so decided to adopt technical means to prohibit Youku search and crawl content.

Le video network related to the person who revealed that the search for music video TV drama Network speed, scoring, and so there is an objective phenomenon, the results in the ranking is not just. Based on this, the video network through technical means, do not allow the search of the library to seize the content of the video.

For the collective condemnation of rivals, Youku said in a statement replying to the daily economic news that the authorities had declared that shielding the search was a disregard for the needs of users, placing the heart of narrow competition first, and feeling about rational behavior. The practices of the parties concerned will not harm the search of the library, but will let themselves out of the "equality, freedom and openness," the spirit of the Internet, and user needs and user experience, the end will be discarded by users.

Youku said that the introduction of the library has indeed been the user's hot, just six months more time, search has jumped to the user most often used the second largest video search engine.

The Battle of the interests

In fact, this "war" stems from the 2U between potatoes and Youku (nonblank, potatoes; U, Youku) war. December 15, 2011, Taiwan Zhongtian Television blamed Youku theft "Kangxi came", the mainland's relevant rights and interests owner Tudou Network and then jointly convened a conference to Youku claim 150 million yuan.

Since then because of a variety of piracy lawsuits and constantly warming up, the three video sites combined with the cool of the whole platform to search the shield, but also let 2U war again upgrade.

Analysys International analyst Zhang Yi pointed out that Youku has more than 200 million UV, and will continue to promote the search of the library, some of the video site shielding although to a certain extent will affect the user experience of the search, but the current industry exclusive content is still in the minority, the impact is limited.

However, there is also a view that the video industry is also afraid of the second "Baidu" was born, when the search to form a certain size of the user, become the user to watch the entrance to the video, it may pose a threat to other video sites.

Bo, an IT critic, told the Daily economic news reporter that many video sites dare to kill search, or is it for all the video bring the actual traffic is very small, "the three video site shielding search more significant significance is to Youku show a gesture, vent to its dissatisfaction, The main thing is that Youku damages the interests of the three parties in copyright. ”

There are also concerns in the industry, video site procurement of exclusive rights to the copyright content of the scattered, search the library or will use this exhibition. But now the search for a fledgling group of peer groups blocked, but also overshadowed its prospects.

For the three major video sites collectively shielding Youku behavior, yesterday, Strange Arts network PR people said that the odd art network will not join the Shield search the team.