Copyright litigation: Video Industry mantis and Oriole Games

This reporter Zhao depressed old wang at first, the old king was not ready to speak. He thought it was Zhang Chaoyang (CEO of Sohu) and Koo (Youku CEO). Later, things more noisy, shanyou (酷6网 Ceo, Wang Micro (Tudou CEO), Shenglong (Thunder CEO) ...　　Many people were involved in it, and old Wang was not spared.　　Old Wang--56 Net CEO Jianjun, subordinates all so call him. "Each family is this mentality, looking at the peer into the defendant, a very happy at first, watching the lively side, looking at himself as a defendant." "The old King said," This thing is very sad.　　"The focus of the battle is video copyright. Lao Wang worries that the party holding the banner of copyright protection, standing on the moral high ground, with irrefutable momentum, to send a home website to court. "Protection can be, but not overly protected." "He is helpless," we oppose the piracy of the right extreme right, but also to guard against copyright over the extreme left to protect. "Now the network monitoring, copyright litigation claims are industry, many law firms do this."　　"Tencent legal director Sixiao said.　　The consequences of copyright lawsuits are that the video sites have to share (to prevent users from uploading content to the lawsuit), embark on the copyright purchase road, have said that China's Hulu (an online film and TV series based on the United States), no longer mention YouTube. "The price of copyright now rises faster than house prices.　　"Popular CEO Lo Jiangchun sigh. "Keep pushing up the cost of copyright purchase so that nobody can make money." The prospects for the video industry are worrying. Zhang, Vice editor-in-chief of Sina Network, said, "It is not conducive to copyright operation to be completely disposed to copyright." But no one heeded their complaints. After a few years of hard work in the forerunners, seeing the early dawn of the video industry, Baidu, Shanda and other "not bad money son" of the private enterprises giant debut.　　The Giants of the competition strategy without him, high banner of copyright, extravagantly competition threshold, the competition to smash the halo. "It's a vicious competition, and individual ' money-poor ' companies want to crowd out rivals by raising prices to monopolize the content market," he said.　　"Excited net CEO Lu Wensheng said. The situation may not be as simple as the private-enterprise giants think.　　In the Internet video position, the "national team" should not be as easy as the graphic era to miss opportunities, "country" to "enter".　　National Network Television (CNTV), Shanghai SMG, Hunan Radio and television ...　　Yangtze, a wave is stronger than a wave.　　A judge has more than 10 lawsuits in his hands. Recently, the old Wang let Le video of the lawsuit made quite uncomfortable. Lao Wang Introduction: At the end of March 2009, netizens to 56 online TV series "Latent", April 1 received music video notice, April 3 deleted, April 16 to the music network bought "latent" copyright.　　To the old king puzzled is, copyright purchase, le video network sue 56 nets, ask it to transfer from netizens to delete this section to make compensation. "They are forcing people to go, and this does not solve the incident?" Old wangting Angry。 "By ' safe haven principle ', you notice, I delete, this matter is over.　　"This is in the law firm," said Sixiao, legal director of Tencent. Sixiao said, "At present in the network piracy monitoring and anti-piracy industry, there have been exclusively this line of law, they to the copyright party to the initiative to call the" risk Agent "mode of the initiative to request for the other party for copyright litigation, if the victory, the two sides on the which of litigation compensation. Li Feng, chairman of the network culture, said in an interview with the media, "our approach is to split the lawsuit with the lawyer." "Instead of raising so many employee lawyers, it is better to bundle up third party lawyers with interest." "In this way, some lawyers no longer charge agency fees, but through forensics and litigation, to help them sell genuine products, and then get a commission, and even pay the company first."　　At present, this full-time IP litigation companies more and more, a group of several people, each year by playing pirated and selling copyrights, income up to 2 million or 3 million yuan. Driven by interests, many full-time companies engaged in copyright litigation began to "do the bureau", "next set", follow the "Fishing law enforcement", employing a dedicated team disguised as "user" first of the film and television content uploaded to the video site, and then the first time will upload the content through screen, save links and other means of evidence, justice,　　Take this as evidence to bring a lawsuit to the court.　　Sixiao said that the "risk agent" model has led to some problems unfavorable to the development of the industry, such as the law firms, such as the general authorization issued by the copyright holders, in their own name rights, and some courts to recognize the qualifications of their plaintiffs, which in part led to the rights of copyright owners out of control "The prosperity of the Internet copyright market and the rise of rights-protecting institutions have led to a straight rise in the entire domestic copyright litigation case, and the courts in Beijing and Shanghai have grown at a rate of more than 200% per cent."　　"Sixiao said. According to the China Economic Times, from January 2009 to October, Beijing Haidian Court accepted the copyright case is 1920 pieces, involving video site cases accounted for more than 700. "Every day, a judge wants to hear more than 10 online film and television content of copyright litigation, every day in the writing of judgments and the production of various legal instruments."　　A judge of the court said. The number of cases has increased further since 2010. "6 judges are simply too busy.　　A judge in Haidian court complained. Poor logic, rich logic, Internet logic "Now TV series has been fried to 10,000 yuan, in our fight against piracy at the beginning of the 1000 yuan or even not money."　　In December 2009, Charles Zhang showed journalists the results of their rights. Charles Zhang's words are not exaggerated. Popular CEO Lo Jiangchun said, "Over the past six months, online video copyright prices such as the property market soared."　　"It is rumored that" new kingdoms "even was fired to a episode of 150,000 yuan, copyright party light from several websites hand can be tens of millions of yuan. Old WangTing understood Charles Zhang.　　Lao Wang was Sohu senior vice President, with Charles Zhang, Koo, Shanyou team. "10 years ago, ChinaThe development of a generation of internet, thanks to the relaxed policy environment and copyright environment, promoted to Sohu, Sina, Baidu as the representative of the private portal site, search engine birth and development. "The old Wang said," as a vested interest, enterprises to the interests of the goal, and constantly strengthen copyright protection, or even excessive protection, it is natural. "What worries Lao Wang is," many video sites are also large-scale mutual lawsuits, the entire industry is completely unhealthy, some sites even began to share, but if not share, it is still the Internet? "The excessive protection of copyright will only eclipse the Internet, the greatest innovation in human history." "said the old king.　　If the video is just a game to buy the copyright, the video site must become a rich man's game, it is only related to the amount of money, but with innovation, technology, sharing the spirit of the Internet has nothing to do. In the history of copyright law in the United States, there is a famous Sony case (in 1983, the United States Universal Film studios and Disney Studios sued Sony, asked the court to prohibit its manufacture and sale of domestic video cameras, Sony won the final victory.) The United States Supreme Court eventually decided that the use of video recorders to record television constitutes a "reasonable use" of copyright works, Sony's video recorders sold by "substantial non-infringement" does not constitute a "help infringement", established and protected the technology. The subsequent historical development proves that although the video recorder allows the copyright party to spread the works to a certain extent "out of control", but the copyright owner can also through the production of sales video products, access to a large number of market revenue and returns.　　The current "conflict" between the Internet and the transmission of traditional works such as records and hospital lines is actually similar to the historical state of the time. Sixiao called for "Copyright law amendment and our judicial and law enforcement should comply with this trend, in the protection of the interests of copyright owners, to the service providers and new technologies must develop space." "No one can win in the fight against new technology," Eric Johnson, the former chairman of the International Federation of Phonographic Industry (IFPI), and senior record-generation executive, said. "He also believes that the network communication technology is the representative of advanced productivity, it can lower costs, higher efficiency to achieve the efficient dissemination of copyright content, so the right person should conform to the trend, in the fight against piracy, the establishment of their own genuine network distribution channels."　　Otherwise, such a lot of user demand is not satisfied, network anti-piracy is difficult to achieve results. "If a whole generation has violated copyright, the only thing we can do is to find a better solution," Eric Johnson said.　　"China Internet Association Network Copyright Alliance Secretary-General Wang Bin, copyright owners and video sites should find a cooperative way of symbiosis."　　Eyeing the national team old wangting not reconciled, do video This trade, just bitter haha to see the dawn, immediately poured to a bunch of "pick Peach": Early 2010, Baidu announced the formal formation of independent network video company, into the Network video field. At the end of 2009, Cool 6 priced 36.98 million dollars with the grand Group of Friends of the century merged, Chen Curve KillInto the video field.　　Before, four major portal sites, Sina, Sohu, Tencent, NetEase, have launched their own video products.　　What worries the industry more is the appearance of the national team: on December 28, 2009, China National Network Television (CNTV), which was organized by CCTV, was formally launched.　　On the same day, quietly testing the online, as well as Zhejiang Radio and television Group's new Blue Net.　　December 18, 2009, Hunan Radio and Television group joined the Internet, a high-profile launch of their own network TV-Mango TV.　　Before and after this, Jiangsu TV's "Jiangsu Network Television" has been tested, Shanghai SMG, Yunnan TV and other institutions have also said that the recent launch of their own network television. Earlier, the Xinhua network Video line opened, a total of 18 TV programs, 24 hours a day to scroll. As the state news agency, Xinhua, in addition to extending its tentacles to traditional TV programs, also began offering programs to computers and mobile screens.　　At present, the Xinhua video channel, the daily direct provision of a large quantity of Xinhua television program on demand. Undoubtedly, this is a bunch of real "not bad money" Lord, not to mention, their policy advantages self-evident: March 25, the State network television (CNTV) confirmed that the State administration of Radio issued the first Internet television license.　　CCTV International general manager Wang Wenbin said this means that national network television has been given a new license for Internet television business. Different from the video website "Network TV" formulation, the Internet television license is to allow content service providers through the public Internet access to the set-top box, and to the television terminal to provide content.　　In addition, another source said, the next license is likely to spend the Shanghai SMG. People in the industry question why the winners were CNTV at the end of 2009.　　Other video sites have been running for so long that they are not honored?　　In addition, before and after the Spring Festival, SARFT issued the first 3G audio-visual license plates, including CCTV, Shanghai SMG, People's Daily, Xinhua news Agency, China International Radio, the Central wide video, video China, Huaxia Video Association of these 8 and radio-related enterprises selected. Previously, Youku, excitement nets, Tudou, etc. have applied to SARFT for 3G video content license. But unfortunately, the first list, the private video site all out. For the private video site, to apply for 3G audio-visual content, license plate nature is very critical.　　These video pioneers, while depressed, comforted themselves-"should be given the cards sooner or later".　　Copyright lawsuit is frequent, operating cost is steep, periphery competes unfavorable, where will the video website go? Many people in the industry worry that, in the face of the "national team" with licence resources and policy resources, the current competition pattern of the network video industry mainly dominated by private websites will be changed by a strong impact. Network video industry will be staged "the country into the people back" scene? Will a monopoly like CCTV in the television industry repeat itself in the Internet industry?