"Copyright wars" started again

Absrtact: After 2011 years of the barbaric growth of the copyright, by 2012, after the interest in buying plays, this year's video site again launched a copyright war. But the difference is that several major video sites in the experience of high hit the pursuit of all-inclusive, began to go out of the road of differentiation

After 2011 years of the barbaric growth of copyright, by 2012 to "buy a play" interest reduction, this year's video site again launched a "copyright war." But the difference is that several major video sites in the experience of high hit the pursuit of all-inclusive, began to go out of the differentiated routes, in the introduction of copyright has been a very different trend, began their respective "zoned site."

"Copyright wars" started again

Over the past three years, the video site in the copyright investment is "hot and cold alternating" three years. 2011, video sites are from the "bloody" of the copyright war out of the world, this year, the major video sites in order to pursue the scale of competition for vicious sites, crazy snapped up the copyright price all the way up, the average price of a TV series around 70.8 million yuan, At most, one episode can sell out more than 1 million yuan. Video site to buy a large amount of copyright to make the copyright and channel business to make pots full, and the other side of the scale, video site is a huge loss: Youku 2011 loss of 172 million yuan, potato loss of 511 million yuan, Archie Arts loss of 500 million yuan, Cool 6, once known as the copyright owner, is completely out of the long video market.

After the combination of cool potatoes in the 2012, the copyright market has been cold, video sites in favor of homemade drama, self-made variety show to seek alternative avenues. Film and television drama copyright prices have declined, the series of copyright collection prices down to 300,000 yuan.

But from the second half of last year to this year, "buy play" was again hot, Sohu video last year in the content of the purchase of about 60 million U.S. dollars, this year plans to raise to 700.08 billion U.S. dollars. Youku Potatoes also announced an exclusive copyright deal with Hong Kong TVB yesterday. In addition, Le Video network and Archie Art also said this year will increase the popular copyright repertoire procurement input. "Buy a Play" again by the video site speculation hot.

Video site "zoned site"

The copyright market is once again rife, but it has been markedly different from the way it was grown two years ago, and this time, major video sites are developing a habit of watching different groups of users, hoping to put a different label on themselves.

Sohu Video on this label is "American drama", from mid-January this year to the beginning of March exclusive introduction of the "Card House", "Homeland Security", "Vampire Diary", "Life Big Bang" and other American dramas. "In the future, we will increase the investment in the introduction of copyright in the United States," Zhang said at Sohu's quarterly earnings analysis. ”

Archie Art continues to force in the field of animation, the beginning of the year just won the Austrian animation complete set of works of the network copyright. Anime channel, also in the Archie art inside known as the "core channel."

Youku potatoes, which began in April with the exclusive New Media Copyright partnership with TVB, also meant that Youku was trying to isolate the play as a breakthrough and rival area.

American drama, anime and Hong Kong drama, targeted at a completely different user groups. At this point, several major video sites in the film and television dramas on the style and audience division has initially appeared. Zhu Xianyang, vice president of Youku, said, "This is a sign that the industry tends to be rational and mature, and that the industry will not blindly pursue all-inclusive, and that it is no longer the absolute investment of its own purchase as a manifestation of strength." "There are people in the industry that according to the current pattern of development, a single big," Life-and-death "situation should not appear, the video network is to seize the time to draw a clear site.