Core: Content control win

Absrtact: Segment The market is a good entrepreneurial opportunity, they do not have competitors, big companies and disdain niche market. As a result, some of the gap between the growth of Internet enterprises quietly moist, the shell net is one of them. Nutshell net very fastidious scientific logic

Segment market is a good entrepreneurial opportunity, they do not have competitors, big companies and disdain niche market. As a result, some of the gap between the growth of Internet enterprises quietly moist, the shell net is one of them.

The shell network is very fastidious about the scientific logic, but its own birth but some "absurd". That day, founder Ji (micro bo) is a bath, suddenly an idea between the light of the Flint wipe, since the "shell net" name was born. "There is no scientific basis. Ji smiled and said.

Entry point: Creating a science and technology community

However, looking for quasi popular science this cut mouth, Ji thought for a long time. "At home, there are many more people in the background than liberal arts, but their voice in the media is not very large and the Internet is not active enough." Ji thought that as long as can take this group of people to grasp out, the nutshell net will have the market.

The content of the shell net mainly comes from two pieces, one is the user generation, one is the independent original, the latter occupies the proportion to be much bigger. Users can browse their favorite content (theme station), participate in the topic of discussion (group), interested in the popular science writer (nutshell), March 14 this year, the Shell network also launched a social question and answer form-nutshell question and answer.

At present, the shell network is still in the direction of exploration: Do not consider profit, but must do a good job in the community. "It is impossible to be a community to put too much effort into profitability," he said. "Nutshell is a share of the site, users are willing to share their content," in the watercress to do literature and art, we let the science and engineering users to release the sound. "Ji said.

In order to create a community atmosphere, the shell wire line under the same time exerting force. Online, the shell network launched a "Wanyou youth" activities, each young person will have 7 minutes to share their interests and hobbies, has successfully held 10. "This is our community atmosphere to create a line of realization." ”

Core: Content control win

The situation has not exceeded the imagination, the shell net user has been growing, now reached hundreds of thousands of of the scale. "The quality of domestic users is relatively low, so to catch high-end users, it will become very small." "Ji is satisfied with this figure, although it is a bit trivial compared to some big internet companies.

After the user developed, Ji did not rush to "heap wall", think how to guard against the opponent's involvement. In other words, he is not afraid of competition and plagiarism. "Traditional companies have turned their energies to the Internet, IT, digital, and science, where few people have intervened. He concluded without hesitation, "it is more difficult to copy." ”

The high threshold of competition in science field is embodied in content control. "It is not easy to have a higher demand for the trader and editor, to have a good discipline, and to be good at digging up the field of writing," he said. Ji that this is the core competitiveness of the shell network.

Relying on content to break through, this is an advantage, but also a disadvantage. The high sensitivity of the content, so that the small niche network features increasingly obvious. "The content is questionable, we will be removed." Many of our favorite content, such as constellations, we can't present. "Content cleanliness" has been affecting the expansion of the shell network.

Niche: advantages are disadvantages

But this "wall" will not be able to ban opponents, may have to discuss the long-term. Today, the Internet oligopoly rampant, Taobao, Baidu, Tencent ... With their palms down, they can beat small companies in a jiffy. "Small teams want to make small things bigger, and fewer opportunities." "Ji is a bit worried, though the shell net has been breaking through in this direction.

He believes that the key to nurturing user stickiness and expanding potential users is some "little things." "Product slowly polished, the details of the optimization, recommend users more like content, more convenient use of methods." Ji said that this is the future of the shell net sticky users of the killer.

Shell network content close to life, the topic is very interesting, but the content of the enrichment has become a big problem. In the theme of the "temperament" as an example, the article for 322, update the speed of a few days, the author browsed all content, only spent about 2 hours. Popular science is not a lofty concept, but the shell is currently involved in, indeed a very small market.

Moreover, there are many ways to meet the needs of knowledge, such as Wikipedia. "Entrepreneurship in the field of science is also to meet knowledge needs." "I black horse joint initiator Rongjin said," In fact, the shell net is the key to this fan son, this is really difficult to imitate. But if you start with the requirements themselves, once the new knowledge-sharing path is explored, the husk network becomes dangerous. ”

Nutshell Net

Date of Establishment:

November 2010

Region:

Beijing

Number of companies:

75 people

Business Status:

The source of revenue for advertising, business brand cooperation.

Introduction：

Nutshell Network is a technology version of Watercress, which provides a large number of close to the life of the pan-tech topic, users can read, share, communicate, ask questions.

Gorgeous behind the low-key technology male: Ji

Chinese name: Shang

Date of birth: 1977

Birthplace: Zhoushan, Zhejiang

University: China Science and technology

College, Fudan University

Specialty: Neuroscience

Occupation: Internet, science and technology spread

Main achievements: The creation of science squirrel will, shell nets

Biology PhD, pioneering CEO, science writer, lived on the island for 19 years, learned 11 years of biology, killed rats, raised monkeys, wrote a column for a while, and so on. All the other things that could not be set in the title of the outside world, sitting in front of us and not unfamiliar with the sense of distance, more like a brother.

Margin can not say

From some sites is not difficult to find the technology man's emotional gossip, not long ago, the marriage of micro-Bo was fired in the uproar, when the reporter mentioned this matter, Ji and show his science and technology literary and artistic smile. When the reporter asked Ji the standard of choosing a mate, the thought of the science and technology men laugh and not language, a simple answer to a few words "believe fate, Fancy fate." From this simple eight words can reveal that he is not a strong emotional person.

A trip is hard to find

When talking about the last time you travel, 13 thought for a few seconds, "2008 to Xinjiang Tourism", nearly five years away from now, and said that travel decompression, Ji a period of time before planning a trip to Taiwan, but also because of the busy work and give up. "51" small long vacation Ji back home vacation, also is to appease impetuous and busy way. When the reporter asked, so busy work will not feel tired and passion decline, he is very indifferent to answer: "Tired is there, but the passion for entrepreneurship has never been less than the first time", perhaps this is now all young entrepreneurs need the most basic entrepreneurial spirit.

The most curtilage team

Mention of the team, Ji is particularly happy, shell nets is a young and stable team, the reporter asked to the Shell family Amateur collective leisure activities, the shell is a different performance, he said that the Shell family and other employees the biggest difference is a word-curtilage, the collective activities are more of the three-game game, I can't believe that the science and technology team work outside the brain.

Journalist Notes

When stepping into the Shell network office base, the receptionist beautiful mm smile and reception more to render my goodwill to the shell, as if the shell net is generally full of novelty, innovation, as if here is another world's exports. In a short time, look around the vitality of the technology base. Here is the dream of science and technology, is a technology enthusiasts to achieve the ideal station, a short more than 40 minutes of conversation, so that I have just stepped into the society to learn a lot of knowledge, but also to many like me with a bit of the heart of a little impetuous young people many worthy of reference. The Master of Science and Technology entrepreneurial Youth, 2008 alone with the courage and dreams came to Beijing, the shell of tomorrow is shining.