Core players don't be proud, mobile games will become the ruler of the world

Introduction: In the game circle, many practitioners and media players are the computer and host games as a core player, the smartphone gamers are considered to belong to casual users.
In the gaming circle, many practitioners and media players regard computer and host gamers as core players, and think of smartphone gamers as casual users. But Teide Kelly, a game columnist, designer and consultant, Tadhg that the aforementioned classifications are obsolete as smartphone games grow rapidly and will overtake mainframe and computer games in terms of revenue size. He believes the mobile platform allows the game to gain the attention of mainstream audiences, but the old subculture makes its domain seem narrower. Recently, TechCrunch published its title entitled "Mobile game has become a new core" article, in the article, Kelly elaborated his own views. The following is the main content of the article compiled.

Foreign media: Core players wash and sleep, mobile games will rule the world
People's understanding of the "game industry" is usually far less than its actual coverage. People tend to view their favorite game platform as the core, to the outside world. And each platform game players gather group, formed their own subculture.

But subculture is not born equal. For example, many game media journalists or YouTube podcasts divide the world of gaming into a "core" of host and computer gaming. Other games, including Facebook, Web pages and mobile games, all belong to casual games. This mode of thinking in the gaming industry has been the media and developers for many years. Visit any of the mainstream gaming sites, and you can see what's in the plate. Take GameSpot, for example, the site divides its blogs into platforms, such as PS4, Wii u, and so on. Most of the time, the game site is backed by the E3 exhibition, which spreads its gospel of play as a big news mouthpiece.

The "core" mode of thinking is accompanied by the tradition of game growth. For a long time, host and computer games are the players ' whole, and they fight each other for the attention of the player. In this case, the game players in succession, and gradually cultivate a rich culture of the subculture. The game media sings: "The electronic game is taking over the world." "Games are bigger than movies; everyone is a player ... Perhaps, but if the game is really capable of dominating the world, the credit can not be enjoyed by the 150 million or so "core" players alone. The media is used to rendering core players the Masters of the game world, but in fact they are not.

GameSpot in a report that Sony PS4 will dominate the times. The game media is so excited, excitedly. Many game reporters are in love with Sony and are waiting for the company to get out of the PS3 of failure and welcome inspiration for her fever fading. They always do this, for the return of the Sony King to Gondor-regardless of the Sony King to go to this day, has been a loss for 7 consecutive years.

I said earlier on Twitter that, given that Apple's iphone sold only 10 million units a weekend, the ipad sold only 120.014 billion units a quarter, and Sony PS4 's 13.5 million sales were really good. But Samsung has also been very noisy, selling smart phones, and even Microsoft's Surface tablet has reached $1 billion trillion--equivalent to about 3 million machines, with sales close to half the Xbox One cumulative sales.

Many of the core game powders will certainly say that there are many users who buy smartphones and tablets, but they may not be gamers; there are tens of millions of smart devices sold every year around the world, and the core of the game culture still belongs to the core players ... With all due respect, the assumption is more and more like a dream.

Market research firm Newzoo's report shows that mobile gaming revenues will overtake host games in 2015 years. Yes, you haven't heard. These free or paid lightweight games, the revenue scale is about to go beyond the big mainframe game. Mobile gaming revenues will continue to grow at an annual rate of 30% to 2017, when hosts and computer games will be swallowed.

The scale of mobile gaming revenues beyond mainframe gaming has been a major news story, but the real shock is that the coverage of mobile games has left the host game far behind. The price of a single host and computer game is usually between 40-60 dollars and the ARPU value is higher than the mobile game, but even so, the overall revenue of the mobile game with a much lower unit price will still be able to overturn the previous two, enough to see the number of mobile gamers. The total number of mobile game players is between 2-5 dollars, which is roughly 20-30 times the number of computer and host gamers in the world.

Can you also say that host and computer games are "core" and that mobile games belong to casual gamers? Do we need to deconstruct this solid language and rearrange the wording? The growth of mobile games has not slowed. It is not a short-lived bubble, and so far has undergone several cycles of excitement, stagnation, and revival, and people are still almost crazy about downloading games-their appetites are permanent. I want to say that mobile game has become today's "core."

The difference between mobile games and host games makes people think of the contrast between TV dramas and movies. But I think this analogy is wrong because of the high coincidence of movie and TV viewers-people choose to watch movies or TV dramas depending on the mood, however, in the game field, people choose Game Mobile or host game, it is necessary to buy the platform as a prerequisite. Mobile gamers are like music lovers, while host gamers like to play high-end music hardware enthusiasts.

As a result, the older generation of "core players" has become a new "expert". The game gets the attention of the mainstream people, but the old subculture makes its field seem more and more narrow. This is what the gaming industry is all about. What the current mobile game developers and distributors need to do is to strengthen the art and creativity of hand-travel development, as I said last week, to inject HBO into the culture of mobile gaming.

The potential shift in mobile gaming has brought many interesting questions to developers. One is whether mobile gaming is quietly attracting new gamers that have no connection to traditional games (as it is), and second, will there be a game media specifically designed for mobile gaming? But the third question is more important: can mobile games become a wall beam, further broadening the scope of the game? Let's say I'm a female developer. , I would be more willing to join a mobile gaming company than an old, conservative-minded game company ... What the "core" players of the steam platform think of mobile games is not important, and what really matters is what the iphone and Android phone users want.