Core value orientation to maintain website optimization success or failure

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Now everyone is talking about the core competitiveness, as a professional engaged in Web site building production and website optimization, we are not also need to reflect on their own and the core competitiveness where? Some senior peers, perhaps think that the core of the construction of Web site, no external content and flow. And where does the flow come from? Now 80% or more of the Web site traffic is from the search engine, the topic of natural excessive to the site optimization. The author thinks that the core competitiveness of website optimization, is not the implementation method, because the method can be mastered slowly, nor resources, because the resources can also be imitated. Where is the core of website optimization? is the website construction and optimize the value orientation of personnel.

The wise man has long said, "One is right, his world is right", no matter what method, using which resources to optimize the site, are in the core values of the implementation of the orchards. The author of the company is also a Web site construction enterprises, we found a very interesting phenomenon, through the key words "Shanghai website Construction" To retrieve information, the natural ranking of the previous few sites seem to merry-go the month change. Perhaps Baidu every month will be an algorithm adjustment for the sake of it, but also has a two sites is kuiranbudong, very fixed to the top. In fact, as long as a little hard analysis of these rankings are not very stable site, you will find that these sites are ranked instability, because they have no exception to the use of cheating methods. This violates the search engine's fair and impartial value, but also sacrificed some of the high quality of the site ranked before the interests of the search engine will be right also reasonable and predictable.

If you say that through some of the dark cheating methods, can be a short period of time to enhance the weight of the site, then the hasty passing away is also bound to rush. Because it violates some of the bottom line of things, such as search engine user demand, and site optimizer should have the most basic quality of the bottom line. The author has previously issued the "Sunshine site optimization Effect more lasting", that some of the site optimization methods, must be consistent with the search engine users, in order to continuously enhance the user experience, and constantly enrich the content of the site for the purpose. Can even think that uphold these core values, no matter how the search engine to change the algorithm, website construction and website optimization will be no way.

Value Orientation One: Content wins, quality is king

Content is a site of the flesh and blood of the soul, no content can not become a website, bony thin rugged can not become a good site. Search engine has more than once hinted or explicitly told us that only original content, unique content is the search engine favorite. Some website builders know this principle, and steadily enrich the content of the site, the intention to write some very quality articles sent on the website. But let us see more is that many people also take advantage of this loophole, such as false original is an example. There are many, although the content is unique, but the quality is very poor, indiscriminate patchwork of text, not to the user's favorite, and will not get the search engine identification. Content is always the search engine to determine the quality of a site, very important reference, if you want to get more stable search rankings in the future, from now on the high quality of the site to focus on the continuous enrichment of content.

Value Orientation Two: everything from the user point of view

If you can really attach great importance to content and quality, naturally there will be no user and search engine angle to distinguish, the most important thing is that many people do not. Then we take the search engine also as a common website user is good, is in the website construction production already satisfies the search Engine specification Foundation, the implementation website content rich and the link construction process, the moment thinks the user. For example, when we write original articles, whether we can stand in the user's perspective, if the user saw this article how to think? A statement illogical confusion of the article, users will not like to search the Soviet engine and how would like it? Link building is the same as the personification of the imagination of ordinary users if you see these link building, Do you think you're cheating? If the feeling is not, then continue to implement until the moment of success. If you feel that you are having problems, it is wise to stop or correct your actions immediately.

Value Orientation Three: The longer walk in the sun

The author has always believed that, regardless of website construction or website optimization, must have the sunshine mentality. Sunshine mentality includes both optimism, unswerving into the heart, including crystal clear and contented with the ordinary heart. As a website building and site optimization personnel, should always remind themselves, especially in the rush, ask yourself this optimization method can be made public? Can I see the sun in this way? Only by adhering to the sunshine mentality, can we eliminate cheating from the root. No cheating site, clean site as long as the guarantee of high-quality content is constantly rich, the weight will certainly slowly rise. And this weight to the practical, more stable and more lasting.

Value Orientation Four: The Power of faith is infinite

Successful implementation of website construction and site optimization friends know that, because the search engine algorithm is constantly adjusting, and other peers are also thinking of ways to improve the weight of the rankings. A little hot keyword, it will take three or four months or longer to achieve the desired effect. And even go up, the first ranking will not be very stable, there is a process of fluctuation. As a website construction and optimization personnel, insist on using the correct method of repeatedly efforts, still effect is not obvious, you can still believe that you are right no doubt? Is this the time to be cheated by the idea of doing evil? The power of faith is infinite! Stick to the right way and do the right thing as long as you stick to it and persevere And will certainly win in the future laughing in the future.

Regardless of website construction or website optimization, the value orientation absolutely sustains the success and failure. The site is to content for the king, and need to really have the quality of original content, will be the site construction and optimize the implementation of the work placed in the sun, fully consider the customer feel, and perseverance, the weight of the site will be gradually increased. As a search engine supported by more than hundreds of people and even more technical teams, the core idea is to build on the user experience, so that users can quickly find the information he needs, is the search engine's customer value appeal. Correspondingly, as long as we can through the site to customers, continue to provide their needs, richer and more quality information content, search engines There is no reason not to line up the site to the front. This article by the professional website construction Company, Shanghai Pilotage Technology (www.joyweb.net.cn) organize original, more wonderful content we will continue to launch.