Corporate Internet business model: Traditional Bird's Nest shop through the internet to establish a chain

Recently, I have just helped a company to do its http://www.aliyun.com/zixun/aggregation/9899.html "> Internet business model Project case." The company is mainly engaged in his bird's Nest retail, the company has been mainly through his two shops to earn his profits. There are also some wholesale to do small-scale. But it's not easy for companies to expand. Because in addition to the funds, but also to consider the operating capital and the overall situation, potential competitors and so on factors.

In understanding the enterprise itself SWOT advantage analysis, found that the enterprise has a very good, robust sourcing and accumulated some of the customer's resources. The main consumer is the high-end customers. To understand these, we use the blue ocean thinking, according to the enterprise resources and so on various aspects to design an Internet business model (offline and online). We simply talk about how the enterprise is through the Internet to create a franchise shop scheme.

1. We have changed the whole business of the enterprise, the original profit point is only from the retail products. We sell Bird's nest in a batch style. At the same time, for better Bird's Nest to make a grade distribution. Set up a membership system, customers as long as a one-time purchase of related cards, you can enjoy a lot of discount, at the same time, you can regularly participate in the tasting conference. (This is for existing guests). And on the Internet, set up a member zone, you can let these members to book, or arrange his friends and relatives relatives to use (even if the outside child can also buy cards for parents, let parents to spend)-cash flow automation.

2. With a number of guests with the same VIP, such as banks, we held a tasting, integrated more different customers, while promoting our membership card. At the same time, VIP members can also be placed in our bird's Nest VIP health Center, wait until the club, you can eat related business. can be established via internet and telephone-customer service automation. Anyway, all management is through the Internet. This allows managers to analyze members ' habits and so on. Established management automation.

3. On the internet, people who want to order Bird's nest in many different places begin to work online, not only in one place. Since some people are interested in finding a VIP health centre in the area, through the existing guests (from the district), these resources can be used to open the Centre or to allow interested individuals to replicate the centre and services. (The Internet has become a money-making tool).

4. Through the introduction of the customer online, more people can join. At the same time, the system is not timed to all customers to send related services and health awareness. Keep building relationships with customers-marketing automation.

Results: Within 6 months, the company soon had its own stores and franchises in two different places. And because of this internet business model, the enterprise starts from the tradition, starts toward the systematic management, moves toward the free enterprise the road.

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