Corporate knowledge of online marketing has changed

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Remember the 2003 just stepped into the internet, I was an ordinary technical staff, more straightforward to say that the programmer, can also be appropriate to do the art, then the enterprise to find our goal is to build a corporate website, there is no so-called network marketing, blink of an eye, the past eight years, It can be said to witness the whole process of network Marketing from simple Enterprise website to rage. According to my experience in hundreds of enterprises to talk about the enterprise network Marketing the current basic mode:

One, the website more and more the pursuit of simplicity

From 2003 to the present, what impresses me most is this, start customers can only say stay in the surface Kung Fu, as long as the site to make good-looking, or not hurt, basically is satisfied with the site, the picture of more he will not take into account the speed of the problem, said a little bit, even if you give him a picture, plus a few links, As long as it conforms to his aesthetic point of view, it is a good station (to be honest, one of my colleagues really did such a thing, haha).

As customers become more aware of the Internet, speed and simplicity are increasingly becoming a focus of their concern, in 2010, nearly half of the customers have a common demand, is "concise", with their words "can not let the viewer halo here."

Ii. increasing demand for emphasis

Each thing has the key, the Enterprise website's focal point is nothing but three aspects, the product, the brand, the contact method. And the other part of the basic is around these three aspects of service, as long as the enterprise is through the network to promote their products or brands, seize this point is correct. Because the enterprise builds the website starting point is the marketing, and the marketing focus is precisely these three points. Some business owners who have some knowledge of the internet will even tell you directly, "The habit of Chinese netizens is to look to the left, you put my products and contact way to the left."

Iii. changes in Payment methods

The company's pursuit of network output effect is not now formed, from the beginning of the site has the idea, but because of technology and the development of the Internet to limit the extent. But there is a thing can more directly reflect the effect of the enterprise more value, that is, the changes in the way of advance, in the past, with the enterprise talk about cooperation, business staff will swear to tell the enterprise, "will certainly have effect, the size of the effect depends on the investment and time." "And now the enterprise is not the enterprise of that year, they have a qualitative leap in the understanding of the Internet, if you still tell him so, he will tell you, I first give you 10% or 20% of the deposit, and so really see the effect, not to mention the balance, even if I and you can be divided into. It is not difficult to see customers more and more practical, but also shows that the investment of the Internet enterprises in the overall investment in the enterprise accounted for a small share.

Iv. Enterprises require the specialization of the internal network personnel

The last thing China lacks is people, millions of people must have a large number of talents exist, even if you are not a talent, as long as the entry into the enterprise, enterprises will find ways to make you become a talent, because only talent can create more value for the enterprise, which is the network marketing courses and training institutions in the prevalence of the reasons. Whatever the outcome of their training, companies will still invest a certain amount of money to recharge their talents, and they need a more specialized in-house network.

The number of Chinese companies is staggering, this has spawned a large number of companies to provide network services, as a member of tens of thousands of Chinese network services companies, experienced is the internet has developed, with a word to summarize the attitude of the network marketing, is "they will be more professional than yesterday."

Original: www.zbwebs.cn A5 starter.