Corporate planning microblogging activities need to pay attention to which

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The company opened the official microblog, marketing is a very important way to promote marketing, of course, if just blindly carry out advertising, then the effect of Enterprise Micro Bo will certainly not how good, even before the attention of the fans may not be able to resist the worry of the cancellation of the attention of an ad flying Weibo account. So what we need is not just to create novelty and intimacy from the content, occasionally can also plan some micro-blogging activities, which will attract more attention, and will allow more people to participate in and forward, for example, a brand mobile phone for the launch of new products for the promotion of micro-blog to obtain the lottery eligibility activities, The author found that a lot of friends are forwarding, of course, I also forwarded a bit, of course, can win the best, did not win the author also found a problem, that is the forwarding of this activity is very large. Can gather a lot of attention and popularity in a short time, but also can enhance the interaction between the enterprise and the fans.

Of course, it's not that you can achieve success by holding a Twitter campaign, this is also the need for some skills, especially to pay attention to some of the planning points, and we also need to continue to learn from other people's activities planning, the author compared some of the enterprise's micro-blogging activities, including doing Taobao clothing and cosmetics (This category is the most, Everywhere), digital products, furniture supplies ... From the middle also summed up some things, this article I and you analyze, enterprises in the planning of micro-blogging activities need to pay attention to what problems?

1th: The rules of activity are clear

The emergence of micro-blogging can also be said to be a good experience in the internet era of fast food culture, the rapid dissemination of information and rapid reading is one of the important reasons that we like Weibo, so the company should pay attention to the micro-blog activities planning, the activities should be simple, the rules must be very clear, not lengthy to elaborate, Who has the time to read slowly, just a concise description of the activities of the rules can be, and participate in activities to be simple, or your rules of activity to set the requirements are too high, it is estimated that a lot of people directly gave up. In addition, we can map the activities of micro-blog, there is a picture of the truth, there are pictures more attractive, can let fans focus on the above, better understand the rules and content of activities.

2nd: Activities should be properly rewarded

Enterprises in the micro-blog planning an activity, want to have a large number of fans to participate, then of course, need to have a reward, this and the previous forum activities and anything is the same, need to have material incentives to arouse the enthusiasm of fans. The rules of activity are straightforward, plus there are rewards to send out, then participate in and forward micro-blogging activities will be more, now many of the activities of corporate awards are movie tickets or travel rewards, of course, there are Apple mobile phone, we can observe, all this kind of reward very good microblogging activities, forwarding volume is particularly high.

3rd: To have a better way to spread

In general, unless it is a big corporate microblogging, we rarely pay attention to a corporate microblog, for Lenovo or Microsoft, you will not be concerned about this? Of course not, so the company's microblog is often not very popular (unless you are concerned about an industry), if the activity is only relying on the company's official microblog to publish, The intensity of the transmission is certainly not enough, and the effect will not be too good, so the release of micro-blog activities, you can consider the company's employees to help forward, you can also spend money to invite stars or Big V to forward, the author has found a happy stronghold of the host forwarding a cosmetic activities, the effect is very good, The celebrity is not a white word!

4th: Require participants to forward two times

I've been talking to the media lately, and Weibo is an important part of the media, everyone can become a media person, the rules of the activity can require participants to forward the activity of micro-blog, which will form a viral transmission, and the speed of this transmission will be very fast, generally common activities, Luckily, you have to have two or three friends, so if you see this activity, the more people will be forwarding, the greater the volume.

Enterprise Planning micro-blog activities, the main thing is to make a simple rules of activity, but also to have appropriate incentives, so that the effect will be better!

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