Corporate profitability needs differentiated management

An ongoing financial crisis has allowed more and more people to access online shopping, convenient, low-cost advantage so that these shoppers do not need to run shopping malls can choose to buy the goods, Taobao, where the guests, Jingdong has gradually replaced Wal-Mart, Suning, become people's gossip and consumption of the new favorite, The market size of online shopping has been pounding new records.

Is abandoned by the trend, or adapt to the current situation, into E-commerce, began to cause more and more business thinking, the first is the long live online shopping on the list of traditional electrical Appliances Mall, department stores, brand apparel, etc., before the fierce competition from the network spread to the Internet: as early as 09, Home appliance chain giant Su Ning announced the official online easy to buy network, and set the "three years to become the national power grid shopping market boss", "market share reached 20%" of the strong plan; Gome after signing the Shanghai World Expo's home appliances franchise dealers, also plans to officially enter the field of E-commerce Beijing Xidan Shopping mall Igo5 Online mall has already opened, and began to try a variety of promotional means ... Eric Consulting senior analyst Zhang Yanping that in the next few years, the traditional enterprises involved in E-commerce will become a trend, a few years ago to the online shopping malls when the embarrassing situation, the implementation of online and offline two channels of mutual infiltration strategy.

Experts from--v5shop, the most powerful provider of E-commerce platforms in the country, have their own views on this, he believes that the advantages of traditional retailers such as suning is the accumulation of large customer groups, a good reputation, a sound logistics distribution system, a sound after-sales service system, but a " Time bomb "but have to prevent: what does the platform sell? Sell the same things at the same price, consumers do not do, to sell the same things at different prices, channel operators do not do, too many facts prove that this problem can ultimately determine the success or failure of the platform. For example, Xidan Mall Igo5 sales of goods and Xidan shopping malls sales of goods overlap is very high, the current igo5 sales of less than 1% of the physical store retail sales, the situation is embarrassing.

After a comprehensive overview of domestic and foreign successful platform, V5shop marketing experts recommend that enterprises emancipate the mind, differentiated management, such as electrical appliances of traditional enterprises can use their own procurement advantages, to the production of customized products, or with different brands to jointly plan some of the promotional activities on the network only.

The author believes that consumer network shopping map benefits of the concept has been deep, the traditional enterprise if you want to make a difference in the business, it must be dislocation management, so that the line can promote each other, rather than each other, so that the consumer platform and traditional channels to play a 1+1>2 effect, really play the power of E-commerce.

Detailed information: http://www.v5shop.com.cn