Corporate site: Long tail keyword is more important than the primary keyword

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Chatting with a friend, he said in Baidu bid, the result is not good, the money to Baidu earned. He asked me if I had any suggestions for him. I said, give up your current main keyword, do long tail keyword.

Why do long tail keywords? There are several reasons: first, the long tail of the key words to burn money less June See, some popular keywords in Baidu bidding in the Dragon array. Although only hundreds of of the search volume, but the bidding of 10 8 sites are doing. The first of course can get a good flow, but also is distressed to burn money-because everyone wants to be first, so the unit price is bound to be lifted old high. And in the back of the site, traffic will be much less, but also affect the company's performance. Second, the long tail of the keyword to more accurate flow of "tea to join the Forum" (http://www.naicha5.com) this station for example. You can think about the relevant keywords: milk tea to join how much money? What are the milk tea to join the brand? Search these words is not more the milk tea training institutions need it? And if only do "milk tea to join" This main keyword, then there may be a lot of competitors search this word, And your opponents will not be able to bring you the benefit of this way, and perhaps there are disadvantages ... Third, the long tail keyword traffic is more easily available. First of all, because the competition is not big, you can not have to bid, a simple few steps can make the site's traffic increased a lot. Second, if you do not know also do not want to do, then to the professional SEO to do, the competition of the long tail keyword than the popular main keyword can spend less site optimization costs. Four, the long tail key word flow is bigger! Maybe you'll refute it right away: What? How does the long tail keyword flow compare to the hot keyword? Admittedly, a hot keyword search volume may be thousands of tens of thousands of, while a long tail keyword may be only dozens of. But have you ever thought that the hot keyword is only a few, and the long tail is thousands!

If you do thousands of long tail keyword, even rely on these long tail to only one IP per day, there are thousands of IP it! And this is difficult to achieve? It's very simple. And you do hot keyword, may row first also not necessarily have so many IP, and the quality is not so high! Right button today recommended a book for business owners on the Internet is very useful: "Long tail theory." Although this article says is the enterprise website, for the personal website, the non-profit website, equally applies! I opened a new blog: http://www.youjians.com/hope that everyone to go to the brick-^