Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall
Enterprise Construction Station is no longer a hot topic, how to operate the Web site has become the focus of attention in the market, because more and more enterprises began to cut into the internet operation era, want to use the Internet for enterprises to develop more orders and markets, but compared to the establishment of stations, the difficulty of operating the site is higher, as a corporate site, Not only to drainage, but also to have the goal of drainage, drainage, the way to diversify, then how to achieve a wide range of targeted drainage it? The author thinks it can be realized from the following three aspects.
Integration of marketing and SEO optimization
Many times the site's operations are often SEO optimization and marketing fragmented, which will obviously increase the cost of the operation of the site, the correct way should be soft and SEO optimization of the integration, in the operating phase will no longer tell about the site code and architecture optimization skills, for the enterprise station, is generally a professional website construction company to carry out independent template design, in general, have a good structure, so the optimization on this aspect no longer repeat, the focus of research is how to integrate marketing and SEO optimization.
In fact, in the operational phase, SEO optimization in fact and marketing has a close relationship, marketing content are expected to appear in the home page of Baidu, so as to achieve drainage, so marketing and optimization are essentially the same, so the integration between the two becomes relatively simple, such as you do in the site Content original optimization, Then in terms of content should pay attention to the use of marketing vocabulary, so that the search engine content, to allow the flow into the user, while the construction of the outside chain, the same use of marketing-oriented soft outside the chain, the flow of attraction is very strong, but also to promote the site's flow conversion rate.
Second, the Enterprise industry website Marketing
For corporate websites, drainage is the key or targeted drainage, then the enterprise industry nature of the site has become the key to drainage, such as business-to-business Web sites, industry information sites, as well as some of the portals of the industry channel, can be marketed, especially for business-to-business sites, is the key link in this way of marketing, For example, Hui Cong, Alibaba and other sites have provided free and charge of the Enterprise Construction Station template, to this I think can use the free Construction station function on these business-to-business website to own enterprise to press a home, then this home becomes leads the flow to this station base, therefore in the content, as far as possible and this station carries on the synchronization, At the same time on the Business-to-business Web site to increase the content of marketing propaganda, so as to achieve directional drainage.
Iii. Drainage of social platforms
The current social platform includes two aspects, one is the traditional Internet social, the other is the social networking on the mobile internet, in which social networking on the traditional internet can be advertised in beautiful and the electric company such as Mushroom Street, especially those product production enterprises, have their own brand of enterprises, It is easy to attract loyal target users in these target groups, which are clearly targeted at the social networking sites of electric dealers. On the mobile internet, the author believes that both micro-blogging and micro-trust carriers can be operated simultaneously. There is also an easy letter, also can not be belittled, on these social platforms, the key is to use the public account model, and constantly develop fans, and focus on the content of the marketing nature and the beneficial nature of the fans, so as to enhance content in the fan population reprint, So as to enhance the attention of enterprises, and then obtain directional drainage.
Of course, enterprise website Directional drainage method is far more than these three kinds, there are many such as forum post-style marketing and advertising marketing, here is not to repeat, these methods either low skill requirements, or relatively low marketing role, as long as the company's Web site flexible drainage above the way, or easy to achieve success! This article by www.120job.cn China Medical Talent Net first A5, original is not easy to reprint please indicate the link thank you!