Corporate website appears multiple with "official website" information will be down right

Absrtact: With the Baidu search engine constantly updated and improved, each time the changes Baidu can give the general webmaster bring unexpected things. 11.22 days I have the honor to participate in Beijing Baidu Salon, in this meeting, Baidu Lee mentioned that the recent website information with the official

With the continuous update of Baidu search engine and improve, each time the changes Baidu can give the general webmaster bring unexpected things. 11.22 days I have the honor to participate in Beijing Baidu Salon, in this meeting, Baidu Lee mentioned that the recent website information with the "official website" will be the word of the right to deal with, and "official website" means that the site is not a real official website, containing false information of the official website, From this point you can see that any kind of web site only has an authoritative and brand official website, and the "official" information will be the site of the right to drop, if a large number will directly affect the entire site.

As you can see from this salon meeting, Baidu began to crack down on the "official" website with false information, which is undoubtedly a kind of blow to the websites of various industries, and it can be seen from some industry websites that many websites have the title and information of a certain official website, I believe the masses of stationmaster should know, For the official word, every industry, enterprise, etc. will only appear once the word of the official website, it is not possible to have two official web sites, if such a phenomenon, A5 marketing proposal to remove the redundant and only to retain the independent official website, Only then can the user search the site to determine which site will be more authoritative. Of course, about this Baidu internal news, will ripple a lot with "official" website information site, the following author simple with the general webmaster Exchange.

One, the Enterprise website appears many with "official website" The information will be lowered the right

First of all, the corporate web site appears multiple with official website information will be down right. In many industry websites, corporate websites are still very much recognized and trusted by Baidu, excellent corporate web site can be enterprise information, products, images, etc. passed to the user's hand, and the company's website relative to other product sites more authoritative, especially in the corporate web site to add the words, more appear to trust enterprises. For corporate web site display website, many corporate sites have a number of corporate sites, and some companies like to set up a number of sites as the official website, resulting in more than one official website.

From the user's point of view, users do not know which enterprise official will be users want to visit, which more trust? So this time Baidu is also mainly on the corporate web site has a number of "official website" information on the right to reduce processing. In order to avoid such a situation, the author suggested that the enterprise will have a representative website to set up an official website, other ancillary products, websites, information sites with the official words suggested to remove, this can also avoid the possibility of the right to fall.

Second, business-to-business business shops with "official" information will be down right

Second, business shops on business-to-business websites with "official" information will be demoted to power. Many business-to-business sites have corporate-store functions, free and paid, and many suppliers like to go to a business-to-business offering with a store, while Business-to-business is itself a product-supply site, on the other hand, because business-to-business shops can be used as an official website for businesses, So business-to-business shops are heavily used. In that case, some suppliers in the use of shops like to set up official websites in shops, such as the official website of a certain food enterprise, the official website of a certain machinery enterprise website, and so on. From a certain point of view, the informal enterprise official website does not belong to the official website, and business-to-business shops with the official website information, Baidu will think that the user is a false official website information. So Baidu is likely to do this to reduce the right to deal with.

Two pictures are from a business-to-business website, one is the enterprise free shops, one is the search engine display content, both are third party official website, and this is just some of them, there are more "official website" information page without screenshots.

Figure 1:

Figure 2:

Third, the information published in the classified Information network "official website" will be down right

Finally, the information published in the classified Information network "official website" will be down right. Classified information network is to do the promotion of the site often used, many enterprises will be enterprise information, products, etc. published in the classified information online, some classified information network is also very good, and ranked the effect is very good. But some companies like in the release of information when added to the official website of the word, content also appeared official website and other information, users search a keyword with the official website of the classification information, users will think? So this also deceives the user. In addition, many classified information network information is occupied by the official website information. The first two days compared to the hair was plucked, the author carefully read in addition to have too much low-quality junk information, the rest is a part of the official website information.

The figure below is a classification information network information, not only these two ha, there are many. The author directly from the classified information site Search official website, found too much such information, but also suggested that the webmaster to correct the information network error information, lest be Baidu processing.

Figure 1:

Written at the end:

The above Huang for Baidu 11.22 days Baidu Lee revealed the information, made some brief views. Finally, I hope that the website with "official website" information can be adjusted as soon as possible, lest be Baidu this time with website information site down the right to deal with.