Corporate website Construction Plan book

Source: Internet
Author: User
Keywords Planning book website construction plan

Website Construction program is an enterprise site before the success of a very important relationship. Before building a website, we should make clear what is the purpose of building the host website? Carefully determine the function of the site, determine the corporate website template, the cost of the construction of the site, and carry out the necessary marketing analysis. Only detailed and accurate planning, you can avoid in the construction of the site in the process of all kinds of problems should not appear, so that the site can be successfully built.

If you are a website construction project manager, you should anticipate the major problems in project implementation at the beginning of the project and propose the implementation plan.

Website Construction planning refers to the analysis of the market before the site construction, to determine the purpose and function of the site, and according to the needs of the site construction technology, content, cost, testing, maintenance and so on to make plans. Website planning plays a role in the planning and guidance of website construction, and plays a role in positioning the content and maintenance of the website.

The website construction Plan book should cover all aspects of the website planning as far as possible, the writing of the website plan book should be scientific, earnest, seeking truth from facts.

The website construction proposal contains the following contents:

First, the construction website construction before "> Market Analysis

1, the relevant industry market is how, what the characteristics of the market, whether the Internet to carry out the company's business.
2, the main market competitor analysis, competitors online situation and its website planning, functional role.
3, the company's own conditions analysis, the company profile, market advantages, you can use the site to enhance what competitiveness, build the capacity of the website (cost, technology, manpower, etc.).

Second, the purpose of enterprise construction website and function positioning

1, why to set up a website, is to establish corporate image, promotional products, E-commerce, or the establishment of industry-like website? Is the basic needs of the enterprise or the extension of market development?
2, the integration of corporate resources, to determine the function of the site. Determine the functional type of the site according to the company's needs and plans:
Enterprise-type Web sites, application-oriented websites, commercial web sites (industry-oriented websites), E-commerce sites, corporate sites are divided into corporate image, product promotion, online marketing, customer service, E-commerce type.
3, according to the site function, determine the purpose of the site should be achieved.
4, the Enterprise Intranet (Intranet) construction situation and website scalability.

Third, the Website technology solution (consult with the specialized company)

According to the functions of the site to determine the site technology solutions.
1, the use of Self-built server, or leased virtual host.
2, select the operating system, with Window2000/nt or UNIX, Linux. Analyze input cost, function, development, stability and security.
3, the use of Enterprise Construction Station template Self-Service construction station, set up the station package or personalized development.
4, the site security measures, anti-black, anti-virus program (if the use of virtual host, then the company to do for, for example: Nick).
5, choose what kind of dynamic program and the corresponding database. such as program ASP, JSP, PHP, database SQL, ACCESS, Oracle and so on.

Iv. website content and implementation method (consult with professional firms)

1, according to the purpose of the site to determine the structure of the site navigation.
General Enterprise-type website should include: Company profile, Enterprise dynamics, product introduction, customer service, contact information, online message and other basic content. More such as: FAQ, marketing Network, recruitment, online forum, English version and so on.
2, according to the purpose and content of the site to determine the site integration function.
such as Flash guide page, membership system, online shopping system, online payment, questionnaire survey system, online payment, information search query system, flow statistics system.
3, determine the structure of the site's navigation in each channel of the sub-column.
such as company profile can include: President speech, development process, corporate culture, core advantages, production base, science and technology research and development, partners, major customers, customer evaluation, etc. customer service can include: Service hotline, service purposes, service items.
4, to determine the way the content of the site.
Whether the product center uses the dynamic program database or the static page, whether the marketing network uses the list method or the map display

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