Corporate website Case editing manual

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Write at the beginning:

The case is to refer to a typical event example, the enterprise website of the customer case its importance no less than the product, a lot of good sites will be the case of this piece done very incisive, so that visitors quickly generate trust for the site to transform a deal paved road.

At present, 80% or more of the corporate Web site presented by the case is a picture, who can read? Can not understand how to achieve the effect of fuelling?

Some of the following editing steps and skills to share, will be from some of the enterprise station examples, case page SEO reference on an enterprise website in the site of the article Editor manual can be, there are a variety of writing requirements.

To edit an enterprise site case

Material finishing: The occurrence time, the character location, the process, the contrast effect, the customer appraisal and so on.

Take the map name: organize the pictures, define their names.

Edit publish: The website backstage can publish directly, the operation is very simple.

SEO information needs to enter the title, description (intercept the first paragraph can be), keywords

Edit a customer case for an enterprise site quickly, and the steps are simple, so do not introduce them in detail. Can practice some of their own, no matter who can start in 3 minutes, learning to organize the case content is more important.

Tips for editing corporate website cases

Photo: Cover, Case introduction map need to be different, to its most representative one.

An enterprise station case list and detailed content page (Figure 1)

Content: getting from field personnel

1. It is too difficult to read and write, if no field personnel provide records, we need to communicate with them to obtain the content of the case. Can meet the customer will be able to meet the search engine, the case content is true to achieve graphics and text structure, there is a picture of the word, spider reluctant.

2, did not participate in and did not get the site content records how to edit content? It is not necessary to make a fool of yourself, but it is more difficult and other factors are taboo. It's the next worst for editorial content, but it's better than a picture.

Naming: Customer name, completion project, location and other combination methods

Enterprise Station case Details page (Figure 2)

1 Customer + Project: Ordinary

2 Project + location: do seo Best

3 Location + Customer: Simple

4 location + customer + Project: Best Marketing Effect

The worst name for the picture default names, this is very rare, others can not understand themselves can not understand, I do not know what the purpose and effect of the case.

Requirements for editing corporate website cases

1, browsing Vision: neat and easy to understand, editing can not graphics and text too messy, the general case text 300 words can be equipped with 1~5 map.

2, Access speed: 1-4 seconds can all load all the content, case diagram is generally camera shooting, this picture is 1m2m more than five or six m, please do not damage the picture in the case of compression into the size of 500K can be, over the General Assembly can not load or visit too slow. The main impact on the speed of the image is the picture, what other JS script does not explain.

3, Content summary: Not too messy, long, professional terminology too much, advertising content is too obvious, in addition to maintain their own professional position, more need to maintain the case content authenticity, so as to be more convincing.

4, the value manifests: The Enterprise website case content is records has used the enterprise service, buys the enterprise product or has other cooperation the typical crowd and the two sides completes the project and so on the content and displays in the Enterprise website. This will allow new consumers to generate trust and empathy, "immediately into his use is so good I want to buy" psychology. Also have to inadvertently reflect the strength of the enterprise.

Content do not know if you see whether you understand, the content is not good to write, and the station article has too much reference, nothing more than a picture and produce different effects. The release step will be more simple backstage glance, you can try. (Company internal discourse)

First A5, content source: Ye Weiqing if need to reprint and spread please contact email yeweiqingdeboke@163.com