Corporate website High-profile revision of the entire process: 30 days low-key waiting to restore ranking

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Today, through a real case to explain: "Corporate Web site revision led to the right, by K, hair extraction of the whole process and the Web site revision is down right or K solution"

Website Domain name: www.***.com

Site Initial optimization time: 2012.07.02

Site optimization Process: Time range (2012.07.02~2012.08.01) in this time period of the site to fill the original content, step-by-step method to gradually increase the original volume. Website optimization After one months of data as follows: Time range (2012.08.02~2012.10.29)

(Hefei website Construction--Baidu homepage third place)

(Anhui website Construction--Baidu first page eighth)

Website Optimization ranking stable situation: Because the site's core keyword ranking has reached the standard, but from the data to see the site viscosity is not good enough, bounce rate in 80%~95%. In order to improve the site viscosity and user experience, decided to optimize the site page structure-the Site page revision upgrade.

(The following figure data can explain the website viscosity is not enough!)

Website revision time: 2012.10.21~2012.10.27 (one week's revision time)

Website Revision content:

1. Change the website space/server: Improve the stability and security of the website.

In this site before the revision, because the server is very unstable, often appear on the Web site is too slow or the site is not open phenomenon. The problem that cannot be opened to the website is explained as follows:

①. Web server maintenance (contact IDC for details)

②. Telecom change DNS (18 large, telecom to strengthen site security will change DNS, this is not related to the server, according to the different regions of the telecommunications network, but for the majority of foreign servers for the site, temporarily resolved is: Wait for the 18 big past)

③. Server attacked (ask IDC)

④. Website is attacked (thoroughly check website source code, detect server vulnerabilities)

After analyzing the causes of the problem, the way to deal with this phenomenon is: replace the Web server

2. Change the site link level: Increase the site link level, expand the link tree structure, increase the amount of collection.

Site before the revision of the content page and List page is more independent, there is no "previous", "Next", "Prev", "Next" link to connect. Solution to this problem: figure below

(add previous, Next link on content page)

(Add previous page, next page link on List page)

3. Website code optimization (simplified code): To improve the friendliness of search engines, so that search engine more smoothly crawl site content, improve crawl frequency, while the programmer can improve the efficiency of the Code.

Web page revision process, the programmer has repeatedly proposed the site code is very messy and lengthy, the original 200 lines of code can be written down the page code has used more than 500 lines of code, most of the program code can be deleted or replaced. Optimize the code, not only can improve the search engine spiders crawl speed, but also for programmers to improve efficiency. The solution to this problem is to minimize the amount of code, but not to use too many calling programs.

4. Site page beauty and practical changes: in order to facilitate the browser, to maximize user browsing time, increase the site PV, improve user experience, the ultimate goal is to improve conversion rate.

Site overall revision completed, collective upload: After a week of Web site revision, the local test program no problem, began to upload to space.

Site after the revision of the upload time: 2012.10.26 (Tuesday morning) website Official revision upgrade

Site revision after the penalty time: 2012.10.30 (early Saturday) website officially be k/down right

Summary of the punishing reasons:

1. It is obvious that the first reason for the K is the website content too much, causing the search engine suspicion.

2. The home page appears black chain (2), detect the rest of the site with the server found, with the IP most sites are hung black chain, analysis came to the conclusion: the Web server was attacked, the site was malicious hanging horse black chain, is the site is one of the reasons K.

The above is the website from the optimization to the revision to the whole process of being punished. The whole record of the site optimization time 1 months, the site stable time two months, the site revision week. The website is punished for almost 30 days. Today (2012.11.26) site data has changed, the site weight and PR restored, ranking has not yet recovered. In this 30 days, I have done a number of specific work, with you in detail, I hope to help you.

1. The website continues to update the original content every day (10 articles per day), outside the chain to do relatively few;

2. Make 404 pages for the website;

3. Permanently directs the domain name with 3W without 3W;

4. Add Sitemap:http://www.***.com/sitemap.xml File

5. Update the site map once a week and submit it.

6. Always monitor the website friend chain data and the website system data, prevent again be attacked the server or be hanged horse.

The above is my work in this 30 days, although these jobs did not restore the rankings, but the PR and weight has been restored, said the work did not in vain.

Bask in the updated data today

I hope I do this site to restore the right after the weight of the case can give you some on demand. Thank www.bqrjz.com Webmaster Feeds! Have the opportunity to communicate with each other. My name is 7 ghosts (q:1063363639).