Corporate website No optimization department will quietly die

I went to work today and got a good news one of our websites, the main keyword Baidu rankings up, the first page ranked 2nd, 3 position, but strange is not that we want to rank the home page, is not a column pages, but a child page row up, of course the title inside the page contains the keyword, this, I also predict that. Today before work, has received a lot of orders from the site phone, the effect is not generally obvious.

So the manager asked me why. I did not answer her for the first time: from beginning to end I have always advocated that title as long as it has been done, did not meet special reasons, do not arbitrarily change, from the initial establishment of the station to the present, (not including the revision, because it is necessary) title in someone's statement, changed a few times, I can not count clear, At that time I still adhere to my thoughts, you see recently, it is directly caused no business phone come in, directly is the loss of money. This requirement is the most basic website optimization.

Then the manager didn't know what to think, suddenly took a sentence: after all of our website, about search engine optimization This piece, must have a person to decide, the number of decisions, we can make comments and suggestions, but the final decision can only one person, Xiao Liang, later this piece you decide. I was very comfortable at that time, but think back: this should be the basic corporate site of the problem, do not pay attention to search engine optimization this piece, of course, the relevant technical personnel are not paid attention.

Why? I think it's basically this: a corporate owner of an entity, he saw the internet this piece is getting more and more hot, certainly want to get involved, I think everyone can see, but often such bosses do not http://www.aliyun.com/zixun/aggregation /32430.html "> Network operation Experience, a large part is to do a look first to see how much can be achieved, so there will be a lack of decision-making plans, at the same time because the network has no experience, even if you want to recruit some experienced website operators, there is no examination of the standard, so more or less will make a lot of mistakes, For example, the wrong assessment of the operational officer's strength, unequal distribution of rights, meaningless investment waste, can not allow employees to see the future, can not motivate staff and so on.

To involve the network, mainly rely on technology, art, SEO personnel, promotion of marketing, customer service after sale, are not, must be able to grasp the overall situation of the operating officer, whether in planning planning, or in the site five user experience, or in product design to understand, may not be very proficient, but must understand, You can do it without your own hands, but be sure to do every step of the way. Have seen an article that is to do sales to the operation of the official good, or from the technology of good, this is not in today's topic range, interested can search the Internet.

What I want to say is that an entity business owner wants to do a network, operation of E-commerce stations, the site's optimization personnel are not enough attention, they underestimate or see the site optimization of the series process down to produce much of the role, this should be a big problem in China, but I believe that, as the search engine status in the network's share is growing, The main source of people's intake of information from the search engine, site optimization staff Seor will be more and more attention.

Enterprise website needs to optimize the department, no optimization department of corporate website, will quietly die ... (My humble opinion)

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