Corporate website Operation January Experience

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

I am engaged in the stainless steel industry enterprises work, the post from the company network management, General Commissioner, production clerks, film-coated apprentice to the film commissioner, after more than two years. Horse New Year is coming, the boss said to me: "Learn almost, and then help me do network promotion bar!"

Baidu in the vast search, I began to be overwhelmed, but the boss saw the opportunity. After that, through a variety of network promotion training classes, finally to the network to promote the job has a new understanding. The next one months, to find a production company in accordance with marketing ideas to recreate the company's Web site, in April mid-April, so far more than a month, the following to talk about the one months of experience.

The operation of the website is divided into three steps. The first step is to promote, the introduction of traffic; the second step is customer service Delete the effective customer information; The third step is to deal with the possible two transactions. According to this thinking, decided to step by step, first solve the flow problem. So I found network management and the front desk clerk set up the Internet Department, I was responsible for the extension of drainage, the front desk clerk and customer communication Delete information, and finally delete the effective information to the company sales staff to deal with the least people to play the highest efficiency.

In mid-April, the promotion began, we divided the promotion into two pieces. Paid promotion and free promotion.

Although the website operation promotion is not a crash work, but since the department began to operate, the rapid effect is still needed, so chose to do Baidu paid promotion. Financial monitoring of the daily promotion cost limit of 100 yuan, how to operate it.

At the beginning, according to the training is to learn the keyword generation form, with more than 3,000 keywords, in accordance with the rules of 15 words/units added to the background, a few days down, no effect, consumption of about 30 yuan/day. Enquiries found that these fees are deducted in a few more generic keywords, and the time is basically in the evening to the wee hours, and in the daytime working hours can hardly show. Then we adjust the promotion, the day working hours and other time of the promotion of separate, set a different price, a few days after the stability of quality, some keywords have been able to display in the working hours, but the inquiry is still almost no. At the end of April, after the deletion of the selected 10 most representative keywords, add it to the key words, refresh every half hour to see the ranking and adjust the price to make it into the top three, because the average click price of these 10 keywords has been more than 10 yuan, when I think is not to be removed when I received a customer inquiry, Gave me the confidence to operate this way. Then by cutting some of the key words without clicking, the total number of keywords in the control of 300, the key words 15. Now 100 yuan/day cost can bring me about 300 of the display, 15 or so clicks, and then joined the Network Alliance promotion, 20 yuan a day about the promotion fee, can bring me 2000+ display volume, 10 clicks; now every day 20~30 a pay-side clicks, The resulting customer information is about 5, and the pay-side effect has been shown.

And then there's the Free promotion section. Mainly do three aspects of work.

On the one hand, mainly to increase the Web site required keywords soft text. For the effect of the pay end of a few key words, to maintain the number of 3 a day, the market information of stainless steel, the use of products, enterprise technology and other related information. One of the more important points is the title, keywords and content. The title of the word control within 15, the shorter the more attractive title to allow customers to enter, the number of keywords in general in the 3~4, too much of the article is not good to write, the total number of keywords kept in the article 5% or so words. With the increase in the amount of Baidu included, the role played in the promotion of more and more. On the other hand, the site has a high-quality information is not enough, but also to have high-quality outside the chain, so found a few information publishing platform website, Industry forum, not regularly published relevant information and bring the site link. Early Detour, the information published in the stainless steel industry is not related to the Platform forum, the effect of almost no. Then find the industry in the higher weight of Baidu platform and forum, now every day can see from the Information release platform Click Customers, the effect is good. Finally, Baidu is the product optimization, because we are mainly to promote Baidu at this stage, the Baidu Department of related products is worth spending time to do, in Baidu FAQ and Baidu Bar and other platforms, we do not regularly release some customers often ask questions to promote the brand, this promotion now although not see the effect, But I think in the near future will see the value of the work now.

As a network to promote small white I experienced from the beginning of the confusion, to the start of the detour, to now have some clues. Since May, has sold 5 customers, the amount of transactions over 1 million, and several customers are negotiating, our work has been recognized by the company. Just start a website road is always difficult, but go out on the right, I believe, efforts will eventually reflect the value!

(Zhejiang Bohai Metal Products Technology Co., Ltd.: http://www.bhjs88.com/starting A5, reprint please keep the link!)