Corporate website optimization, please stay away from the "informal" CMS

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Enterprise website needs to be optimized, has become the consensus of many business owners, because the site optimization on the one hand is the search engine optimization, on the other hand is also the optimization of site users. For search engine optimization, the most direct effect is reflected in the keyword ranking, with a good ranking, then will bring sufficient traffic to the site, will bring automatic door-to-door orders. So the search engine has actually become the enterprise's "military battleground".

However, in my many years of site optimization process, encountered many corporate websites are made with CMS. CMS is the acronym for Content Management system, which means "contents management systems". Before the popularity of the CMS, the other is the "self-service station" or "build the station template." However, very many of the CMS is very irregular, exposing many of the same ills, so that we are engaged in Web site optimization staff feel at a loss.

It boils down to the following points:

(i) Non-static handling of news or information pages

As we all know, Dynamic Web page is not conducive to search engine spiders page crawl. Search engines are actually improving themselves and trying to adapt to Web pages. ASP or PHP Web page like news.asp?id=xxx form or no problem. But if the page with too many parameters, the estimate is not. Like I have a production shelves of enterprise customers, with the CMS name here I do not call out, lest others have opinions on me, inside the many shelves of articles dynamic page such as http://www.zgoy.com/Bs_NewsInfo.asp? action=pr&id=64&cl=8563, such a page will not be included in the search engine.
Speaking of static web pages, now many sites have put the front desk all static, this is a good phenomenon, and even if the background program or database problems, the front can still browse. Because it has done a real separation between the foreground and the background.
If you do a CMS, the front desk or dynamic processing, is very failure.

(ii) Unsupported label optimization

Label optimization refers to the optimization of title, Keywords and description. In a sense, label optimization is still useful for page optimization. Search engines in the results of the search keyword, the title, the description of the part of the keyword will be marked with red. However, some CMS does not support the optimization of the label, and because the code "closed" sex, to add these tags, the whole station needs to make big changes in the case, there is no direct other to do a site faster.

(iii) JS "Crazy" call

In order to make the site convenient and unified, for the public parts of the site, such as navigation, copyright information, many programmers use the JS call or include method. The Include method is fine, after all, it also outputs the included files in HTML. Then the JS call is different. In the page code or in the <script src= "" ></script> display. When the site navigation is also used in JS call, the search engine is "very dangerous." Because the tab part is not displayed on the page, the keyword ranking has a serious impact. I had the honor to see a CMS, a single page JS call, unexpectedly up to 10, so I have to very "admire" the CMS developer. Although he is easy, but the people who suffer is the CMS user.

(iv) Non-standardized web code

Open a lot of CMS page code, people feel very surprised, CMS is to facilitate site users to efficiently manage the site. Many CMS not only inconvenient user management website, this also forget, and the page code is very non-standard, I doubt these CMS how to develop out. You see, the first section of the page code is JS call, Title, Keywords, description behind a long CSS style, followed by a long form of verification, and then reached the real page content code. This lets the website optimizes the personnel how to adapt from, lets the search engine also how to adapt from?

(v) Site Map of the simple misunderstanding

The site map has been a lot of people on the tip of the tongue, but do you know to prepare two map of the site? Many CMS can generate HTML format site map features, but not the ability to generate XML-formatted sitemap. In fact, the HTML format is for Web surfers to see. But XML is to search engine crawl. In the future, search engines will pay more and more attention to the "conversation" with the site map. So don't forget to prepare the two-site map.

Here only listed the common drawbacks of CMS, the current CMS industry development situation, many are not the site optimization personnel to participate. So enterprise Web site, in the choice of CMS, we must seriously make a decision. Otherwise improper choice, not only spent money, the site after the completion of the site to optimize the implementation of the project also have to worry about. After all, website optimization is a very important work. But the CMS standardization and integration of Web site optimization thought is a prerequisite, otherwise, website construction and site optimization disjointed or "obstruction" of the reaction, is not willing to see things.

Brief introduction: Network Marketing experts, engaged in search engine marketing, email licensing marketing, database marketing, E-commerce, network advertising and other fields of research, welcomed the exchange. Contact: 241258977 msn:tgzg@hotmail.com Tel: 0592-3831198 Xiamen Dragon squealing Network Technology Co., Ltd.