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to build the enterprise website, then need to promote. If not promoted, just like in the inaccessible place to open a store like, it is easy to become an island of information, a long time not many people visit, also lost the significance of the building station. You don't see the company often complained: "We spent money to do corporate web site, there is no use, nor to our sales play any role in promoting." The reason, is not very good to promote their own website. The website of the whole world is big and small to have hundreds of millions of, how does others know to your website where, what also do? VIP people know your site, it is necessary to improve your site visibility, improve the know-how is that we should combine their own reality, to spend a great effort to promote the site.
enterprises commonly used in the promotion of the main expression in:
1, in some of their own advertising, business cards on the Web site
2, advertising or text links in the industry's influential industry websites
3, in some commonly used Web site navigation stations and search engines to promote
Only by adopting the above method,
can stand out in many similar websites and not drown in the information of the ocean.
below I will combine my construction "universal navigation Network" of the actual situation, talk about their views! From buying "www.wndhw.com" domain name start, I always dream of this one night let the people all know!! But when I really began to build the site, just know, "Universal navigation Network" is not the construction of the imagination, the purchase of a domain name and space, the site to do a good job there on the line! The beginning of the station, only their own landing, has never been interested, of course, accidentally accidentally broke in. At that time I was very distressed, from Baidu, Google and other search engines input: Site: Wndhw.com, the results of nothing to search, but only self cheer, from the Internet search to find the reason, to the industry to consult, just know that they did not submit to the search engine, so hastily submitted, from ignorance to familiar, finally go to maturity!
You can think of this, companies pay a lot of money for people to design and create a website, is to let customers around the world to see you. If you do not carry out effective promotion, your potential customers can not be in the information of the sea constantly to find you, the final outcome is not to find you. Most business potential customers find you through popular search engines unless he knows your site's address. Your website cannot be used merely as a means of image display. Use it to bring you orders and make your business thrive. Perhaps you have already thought about this question, where to break, how to start is your current problem!!
first, to fully understand the importance of the search engine to promote?
from me to build "universal navigation Network" hands-on practice and with experienced webmaster communication in the General film view, can come to the conclusion that: "website promotion is the only way for the Internet enterprises to succeed, through the search engine on the success of the company's website to promote the display, enterprises have more opportunities to be seen by the vast number of potential users, To bring you unlimited business opportunities. The internet is known as the fourth largest media, the strong trend of development is unstoppable, replace the traditional media is only a matter of time sooner or later, give full play to the powerful role of the Internet, to gain greater benefits is the original intention of our website construction. The world's numerous web sites, the total number of millions of memory, the vast network of the sea, how to "break the siege" is placed in front of the company's first big problem. For corporate Web sites, the success of network marketing is a crucial factor, no longer just to build a good E-commerce site, the most important thing is to make your potential customers more convenient and quick to find you. To achieve this goal, we must use the professional website promotion means, for example: in hao123, universal navigation network, 265 and so have a certain impact on the Web site to do the connection or advertising, can also be influential in the same industry site advertising and links, in Baidu, Google and other popular search engines to do promotion, improve your site traffic, So that your corporate web site to attract more potential customers, so as to maximize the benefits of enterprise.
A recent survey by
, the world's largest network survey company Cyber Atlas, shows that 75% of the site's traffic is based on Web site navigation and search engine recommendations.
Strategies, another US authoritative consultancy, found an effective way to find new sites, showing that search engines and influential web sites accounted for 85%; free surfing accounted for 6; Word-of-mouth propaganda accounted for 2% of 4%;banner ads, newspapers and television accounted for 1%. Search engine as the preferred medium of website promotion, has the function that can not be neglected.
Second, fully understand the importance of search engine ranking position?
We all have this experience, when you need to query the search engine for the information you expect, the return of the results are N, but you look at the top of the first 10 or 30, you inadvertently ignored the 31st to n information, there is no lack of valuable content.
think, in turn, if your page is ranked in the 31st to n strips of the retrieved results (most likely), this is not a good omen for your site, and the lower ranking is not just a drop in the number of visits to your corporate site, but more serious: the search results that precede your web search rankings, Could be your competitor. Since your ranking falls on your competitor, the potential customer prime Minister is visiting your competitor and will not be able to visit your site if you are satisfied with your competitor's site.
the results of statistical data show that:
stockpiles netizens clicked on the first page of the search results, the top 10.
percent's netizens clicked on the second page of the search results, 第11-20条.
Sputter's netizens clicked on other pages.
third, the impact of search engine ranking factors
in search engine rankings mainly from two major factors:
first factor, search engine promotion
is when you pay a certain fee to a search engine, set a keyword, and when people search this keyword, put your site first. For example: When you search a Web page, it says "promotion."
The second factor the number of clicks and the rate of occurrence of keywords to determine the ranking. For example: in Baidu Search to your corporate Web page is written below is "snapshot." The most effective way to improve a keyword is: 1, in the more influential sites, such as hao123, universal Navigation network, 265 and so do the connection and advertising;
2, in the industry more influential web site to do the connection and advertising. The greater the impact of advertising and links, the greater the cost!
according to the website promotion senior personnel's unanimous opinion: in the search engine most promotes the enterprise, the choice keyword must be the hot key word to be effective, if is a very unpopular keyword, nobody searches that cannot produce the flow. That is to promote the significance, so do the engine to promote the enterprise understand this. And in the more influential Web site navigation station and the impact of the industry's major web site to do the connection and advertising requirements of this is not very high, it is also the place to create popular keywords!! Savvy entrepreneurs, in the promotion of their own website, always both, so that your "business through the world, finance and trade up to the Sanjiang"!!
