Corporate website revision and search engine optimization

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SEO Business development frequently encountered in one of the Customer questions series

Keywords: corporate website Web site revision website to promote search engine optimization seo North Interactive Company team in the development of SEO business, often and customers communicate a lot of problems, but obviously, SEO professional terminology is too blunt and written, many business owners can not understand this abstract thinking, So we slowly sorted out the popular sentence to solve the SEO:

1: Why do we do seo?
The question is simple, I've heard a more appropriate statement some time ago, Changzhou's aunt dumplings, in the country there are many chain stores, if has been cooked in the pot, do not take out to customers to taste, will never know the delicious dumplings, the same, we do the site, do not do search engine marketing, Users have no way to find our site through a variety of keywords, it will naturally not search our services and products, so that we will lose a lot of business opportunities, but also greatly reduce our investment in the site project returns;
of course, there is an objective situation, it must be put forward, is if the enterprise itself has no site, he in the major platform, blog post on the article can also bring business opportunities for his business, if this platform or blog SEO done well;

2: Why should our site be rebuilt?
Now Enterprise 70% has its own site, we advise customers to comb the site, after our long-term communication and communication with customers, basically, the enterprise site has the following problems:
1: Link errors, some sites of course not many, there are links on the wrong, but the link can not show , if the online order is linked to us, and so on, the most common is that the English station clearly put a An Yuan open after, or is no problem, or is the Sino-British mix, a mess;

2: Information is too old, no maintenance, seven or eight years ago to do the station, has not changed, the lack of synchronization, true
, to increase the cost of purchasing customers, at the same time to the corporate image discount; We do not blindly emphasize the renewal of the enterprise site, only if your site content to maintain a constant flow of updates, to bring users a fresh feeling of attention to every detail of the supplier, will win the attention of customers and respect, If you continue to present the latest and best to your customers, customers will naturally have a good score on your liking;

3: Content is too the same, the product is either the light has pictures, or the light has text, preferably the two unified,
there is a point is that some enterprises do not have their own product picture , and copied it from a similar website, results of their own web site product library finally became a hodgepodge, customers look, will be lost a lot, the best way is a unified product background, unified description of the form, uniform font size and style, neat, elegant, can be in your site incisively and vividly show;

4: Finally, I think the heaviestThe point is to detect and track the effect of maintenance, from the site is included in the search for
, we are very easy to do, to the site to install a statistical device can be, some sites also have counters, but not much meaning, because the counter can be the base cheat, but also can constantly refresh the way to get repeated statistics, The most effective is to install a similar to the CNZZ station statistics code, so on the region, time, keywords, return, source, etc. at a glance, we have the company's customer site installed this statistic, is to facilitate our later detection and constantly adjust the