Correct cognition: "Content is king, outside chain is Emperor"

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Among many people doing SEO, there are many people know this sentence: "The content of the king, the chain for the emperor." So those who do SEO efforts to write content, efforts to send out the chain, and finally found the problem, the site has been their own to get to the brink of dying. So today we are going to explore the true meaning and the proper approach of this sentence.

First we say "content is king".

The site is like a person, there are bones and meat, the content of the site is like a human body. Sites without content, like islands on the Internet. Since the content is so important, can we try to write the article?

The answer is certainly not OK! What kind of content does a spider like?

Many people know: spiders hate is to see false original content. Spiders don't like that on our site no benefit

Thing to do is useless. That some people said, I do not copy, I am not original? So I wrote a bunch of things I don't want to see. This is the webmaster's most headaches. What does the spider like?

In fact, we change the position of thinking, spiders are for the user Service, users like what spiders like what. Many people surf the internet to see things, is to see their useful things, so the quality of the article is the key. To achieve quality, can not be original, can not copy, webmaster How to live?

Above all said, the spider most cares about is the quality, the small plagiarism still can! What is written on the internet is a bit of knowledge, users need to search for a long time to find comprehensive articles. We can integrate the things on the Internet, and add our own knowledge and insights, so that the article becomes readable. The user likes, does the spider dare not like?

The content has, the website does not make the friend, the development development circle, still how to mix on the Internet? Let's talk about "the chain for the emperor."

Misunderstanding one: Hair outside the chain is each website must do. Many webmasters in order to be able to allow spiders to include more of their own site content, so the chain hair everywhere are, thought that the end of the hair.

Correct approach: If the new station, try not to do too many outside the chain, easy to cause cheating suspicion. When spiders suspect that you are cheating, your site will be on probation for a few more days. The outer chain is also divided into effective outer chain and invalid outer chain. When the chain sent out, whether to be included, there are many webmaster do not care about this thing. If a lot of outside the chain, one is not included, equal to discreetly. So in the hair outside the chain, should promptly check out the chain, there is no included, and then summarized the reasons not included.

Misunderstanding two: Hair outside the chain of the site no matter what kind of site are issued.

The correct way: when the chain, as far as possible with their own site related to the site hair chain. Because of the content relevance, is the spider favorite. Moreover, most of the outer chain will pass the weight. If the high weight of the site hair outside the chain, then the weight of the site will be more weight to your site.

In addition to the above misunderstanding, there are many webmaster questions.

Question one: Friendship link is also a kind of outside the chain, that simple hair outside the chain, and friendship link what is the difference? which is better?

The answer: Friendship links are two-way, passing weights to each other, voting for each other, is equal. Simple hair outside the chain, if in the weight of a relatively high web site hair outside the chain, you can pass the weight of the other site. The other side of the site if not through the domain command to find words do not know you are doing links to him. So the simple hair outside the chain on our website benefits are relatively large.

Question two: One-way link has three ways, which is better?

Answer: Do outside the chain has three kinds: anchor text, can click the website link, cannot click the website link. Anchor text is the best way to do outside chain effect. Because with the anchor text, spiders can know is about to enter the site is a kind of theme of the site, so spiders prefer. But note: You can't use the same anchor text to point to a lot of pages. Anchor text too concentrated, easy to cause cheating. Generally many sites are not allowed to do anchor text, so the best effect is also more difficult to do. followed by clickable links. This clickable link makes it easier for spiders to crawl in, so it works better. But some sites are not allowed to leave such clickable links, so the next is not clickable links.

Question three: Why do I stay on some sites after the connection to their site by K?

Answer: When doing external links, or to stay linked to the site to visit. See if this site has changed hands, what was it before? If the site before this is gambling, yellow, one day this site do not investigate. You do the chain on this website, you will also infringed.

After reading this article, the webmaster have no "content for the king, outside the chain for the Emperor" have a new understanding? Today's external chain of things is not too detailed, another day we will be devoted to discuss the issue of the chain. There are want to know more SEO content webmaster can: said so much, many are stationmaster people personally experienced. Hope that some of the new webmaster see these can learn from the site to do better, and spiders play good relations, better for the general User Service.

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