Correct SEO Perspective

Summary: Baidu webmaster lee to webmaster SEO questions have also been answered many times, in general, Baidu Webmaster Team released the answer is very convincing, because they are the authority is the leader, the most important representative of Baidu, so the webmaster is more willing to accept the Baidu Lee team back

Baidu webmaster Lee to webmaster seo question also answered many times, in general, Baidu Webmaster Team released the answer is very convincing, because they are the authority is leading, the most important representative of Baidu, so the webmaster is more willing to accept the Baidu Lee team answer, and in the actual optimization process, Many novice will ask this question everywhere, sometimes even get the wrong answer, this is likely to affect the novice after the optimization, so the novice in contact with the SEO does not need to start everywhere to ask, first of all can see these Baidu Lee's answer, will benefit infinite, correct SEO point of view.

Due to its length, it is divided into 2 sections.

Last revealed the SEO hot issues, there are always you do not know (on), next we take a look at the second half.

13. Baidu's true outside the chain is what command, can not query?

Official reply: Baidu does not currently query outside the chain query command, but in the webmaster platform to support the chain of inquiry.

Add a point: Since Baidu does not currently query outside the chain query command, that is the popular domain command query on the line, although not accurate, but only need to know a contrast value on the line, the number of the chain itself does not need to be very accurate to know. We just need to judge the condition of the website according to the fluctuation of this data.

14. How does Baidu deal with original content?

Official reply: The starting point of search engine sequencing is the user's search experience. Although, many times respect the original and user experience is consistent, but after all, there are some cases, reprinted experience will be better than the original, then the original ranking may not be higher than the reprint. In addition, as early as six months ago, we have set up a quality topic team, specifically from the content perspective to consider whether the user has to help whether experience good. As long as the stationmaster can provide the quality content, obtains than the library, knows and so on better result is not the question, the premise is compared with it better quality, the user experience is more good.

Personal supplement: Baidu's current recognition of the original is not very perfect, but even if Baidu can be very good to identify original content, is not to say that the original should always be ranked first, as Lee said the original ranking may not be higher than the reprint, because if the other side from the site authority, site level, loading speed and so are better than yours, On the basis of your original to add more added value, experience than your good on a hundredfold, should not be in front of you?

15. About the use of multiple domain names to achieve a parallel download of resources have no impact on the site?

Description: Many Web sites to improve the speed of Web Access, the site to static resource files using a separate domain without cookies. Although improve the performance of the site, but also on the site page generated a large number of resources that do not belong to the site's domain name call links. For example: ABC.com Web site will be abcimg.com domain name for its image resource calls to use the domain name, then on the abc.com page called the picture of the HTML code how to judge it? Will it be judged as an outbound link to the page? If this type of link on the page takes up more, Will the site's SEO effect?

Official answer: This is a very legitimate practice, from the web search point of view, there is no direct impact, and the resources to invoke this site is the same.

16. How does Baidu spider crawl to take the path that does not exist?

Baiduspider only crawls URLs that can be found on the Internet, and if baiduspider a large number of URLs that do not exist on your site, there may be two reasons:

(1) There are some pages in your site that point to other pages with incorrect URL format.

(2) There are other websites on the internet that point to pages that do not exist in your site.

In addition, Baiduspider crawl to nonexistent Web pages, the server should return 404 errors.

Personal supplement: Many times the webmaster in the statistics background will find that they have not seen the link, generally the main reason is that the program generated errors, as well as in the chain or outside the chain when the loss write error.

JS Code window will affect the natural ranking?

Official response: Any gain or decrease in user experience will actually affect the user's "vote" behavior. And these voting behavior, will affect the search engine to this website evaluation algorithm. Therefore, it is not important to play the window, the key is how the window will affect the user.

18. Baidu proposed URL static?

Official reply: The static and dynamic state of the URL, there is no discriminatory policy. The reason why we have advocated static, is because many dynamic URLs, with many parameters, and essentially the same content. This to Spider and stationmaster all bring unnecessary trouble. We've spent a lot of energy on this. Therefore, the general principle is that the static and dynamic of the URL does not matter, just as far as possible to avoid duplication. But dynamic URL also don't dynamic too abnormal, get dozens of parameters, it will frighten spiders.

Personal supplement: pseudo-static advantages are user-friendly memory, when the dynamic path has not been crawled, pseudo static path can make up for this problem, and dynamic URL is not bad, but Baidu for Baidu URL crawl is not very perfect, take Google, dynamic URL parameter transmission, Google can be more specific to know what the page is most relevant, such as parameter transfer, Product Id=shoes, Google knew that this page is shoes, if another parameter passed Color=white. So Google knows it all, it's a page about white shoes.

19. Does Baidu track JavaScript links?

Official response: JavaScript parsing is what many search engines are doing. After all, there are so many applications JavaScript sites, actually did not realize that their approach to the search engine collection and indexing trouble. On the one hand JavaScript to search engine barriers, on the other hand search engine is trying to break this point. Therefore, if you do not expect to be included in search engines, the most direct means, or write a document.

20. Why do I have some websites that do not set links, even the pages that need access, will be included in Baidu?

Baidu Spider to the Web page crawl, is through the webpage and the link between the webpage realizes. The type of link between Web pages, in addition to the site's internal page links, there are links between different sites. Therefore, some Web pages can not be accessed even through the internal links of your site, but if someone else's site has links to these pages, then these pages will be included in the search engines.

Baidu Spider access rights, and ordinary users are the same. As a result, ordinary users do not have access to content, and Spider does not have access. It appears that some access restrictions content is included in Baidu, for two reasons:

1, the content in the spider access is not restricted by permissions, but after crawling, the content of the permissions have changed;

2, the content has permission restrictions, but due to web site security vulnerabilities, resulting in the user can access through certain special paths. Once such a path is posted on the Internet, spider will follow this path to grab the restricted content. If you do not want these private content to be included in Baidu, on the one hand can be restricted through the robots agreement.

21. How long does the title affect the weight of the site?

Official reply: As a page of the export links more, each link to get the weight of the smaller, the title on the more keywords, a single keyword to get the weight will be lower, this is very intuitive logic. But if you want to pursue the weight of a keyword, and strongly compress the length of the title, then really meet the search requirements of the page, it is difficult to hit. So the general suggestion is to realistically reflect the theme of the page in the title. If you want to do evergreen tree, do not care about the moment of the SEO effect, the site's loyal users to do the popular.

Personal supplement: Baidu search results title display up to 30 Chinese characters, Google is 32 Chinese characters, so in order to avoid the site title end is very cut, the site title tag is best not more than 30 Chinese characters, but in order to improve the user experience and highlight the target keyword, the recommended length preferably in 20-25 or so, Because the title is too long, independent words will inevitably be more, not conducive to highlighting the target keyword, reducing the title and the relevance of the site content.

22. Baidu Spiders IP, whether there is the right to drop the spider IP, the assessment of spider IP, high weight spider IP so say?

Description: For example 123.125.71.* said this is the right to drop spiders; 220.181.108.* This is a high weight spider.

Official reply: No

Personal supplement: Can be used as a reference

23. What are the high quality of the articles?

Official reply: Baidu Search Research and Development Department's statement, from four aspects said:

1. Audience

The size of the audience group, which represents the size of the user's retrieval requirements. The size of the audience is mainly based on the audience and the content of the information source.

2. Scarcity

Scarcity is primarily a description of the uniqueness of the page in the Internet. When it comes to scarcity, which is often thought of as repetition, is scarcity equal to no repetition, how should we interpret this concept? One example can be seen:

Someone published an original blog about a news event and was then reprinted by Sina to the news channel. This is a repetition of what is described. But this repetition is only a repetition of the main content, on the one hand, it brings the access speed, stability, and other aspects of the gain, and then the search users may also use "news events + Sina" to retrieve this news. This can be called site gain. So even if the subject content does not change any, Sina this reprint is also valuable, its scarcity degree is also high.

So for the main content of repeated pages, we should evaluate whether there is site gain and content gain, only for a large number of completely no gain repeat page, we should think its scarcity degree is low. That's why your original is ranked better than you in others.

3. Quality

The quality of a page is a manifestation of its satisfaction with demand. To judge the quality of the page, should be from the most basic needs in turn progressive.

First of all, can not be dead chain, the site must have a certain degree of stability, access speed to be satisfactory.

Second, the main content is complete, layout and font is easy to read, all kinds of advertising will be too much.

Finally, whether the information is rich and the secondary requirements extended are met.

4. Timeliness

"Timeliness" is the page value of a property, it is generally reflected in two aspects: first, the page describes the thing itself has a strong public topic, easy to spread. This is actually a manifestation of the audience. Second, the page description of the thing only at the first time there is a higher heat, with the passage of time the heat significantly decreased. This is a kind of "news" sex. For pages with both of these attributes, we think the page is time-sensitive if the search engine spider finds that the page is in the "burst" or "burst" period of the thing.

24. The search results page has many thumbnails, whether or not to add a picture on the page can be displayed?

The intuitive image of the picture is significantly better than the text, users can read the map in the shortest possible time to determine the theme of the page, and then quickly enter the content Details page. I hope the webmaster do not want to do graphics and text to do map, must be based on their own content and the user's reading and use of the scene, in the appropriate circumstances to optimize.

1, the current webmaster only need to put the picture in the main content of the page, Baidu will be the corresponding image recognition and scene recognition, follow-up will provide agreement specifications;

2, picture size as close as possible to 121:75;

3, the picture must be closely related to the content of the page, if there is cheating or poor quality pictures, there will be a corresponding processing mechanism: A, shielding the map, B, reduce the site URL sorting, C, the serious person will be affected by the whole station

Personal supplement: Spiders crawling over crawl, does not represent will be included, spiders crawling to your site is very normal, because spiders also have tasks, need to constantly find new things to fill the network, but not necessarily included in your. It's like you go shopping, you go to see it, you talk about the price, but you don't necessarily buy it.

OK, all SEO hot issues on the announcement, personal supplement is purely wood-wood seo my views. Or the words I hope will have a certain effect on you, also hope to help novice correct SEO attitude and cognition, in doing SEO optimization process have problems need to dig for knowledge, but must pay attention to the way, in obtaining the answer at the same time can not just blindly accept, in the know the answer we must first to judge its correctness, Second, to practice, the answer is only the answer, through this answer summed up their own experience and a set of technology is the ultimate goal.

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