Correct use of animation effects can significantly improve the payment experience

Absrtact: Designing a payment form may seem like a simple thing to do, but if you think about it, payment forms are actually a key part of your online purchase, and filling out a payment form means that the consumer recognizes your service. The user experience of this process should be done as much as possible

Designing a payment form may seem like a simple thing to do, but if you think about it, payment forms are actually a key part of your online purchase, and filling out a payment form means that the consumer recognizes your service. The user experience of this process should be as good as possible, and the proper use of animation can significantly enhance the payment experience.

Animation should not be just for the sake of attractiveness, but should help users better understand what is happening and how to use the product efficiently. One of the principles of judging the effect of animation is: If you cancel the animation effect, the payment process should look incomplete, otherwise, your animation effect is superfluous.

This is the consensus of the stripe team on this issue and why we are spending a great deal of effort to improve the payment process. We've been focusing on the use of animations since the first day because we believe this will dramatically increase the user's payment experience. Next, I'll show you how to improve the payment experience by animating the site with a few examples.

Enter content by animating effects

This transformation effect is very practical. When the user chooses "Remember Me" to enter the phone number, the input box will automatically pop up.

Shaking effect

Users are likely to have input errors when filling out a form, and users may feel frustrated if they simply say that the information he has entered is problematic (and may then leave the payment interface). By shaking the effect, it looks like the form is shaking your head, informing the user that the input is wrong and minimizing the user's unhappiness.

Tips to make users feel faster

Time passed very slowly when people were waiting for something. This animation effect can let the user actually receives the text message time not to change the situation, feels quickly many.

Button transform

Depending on the completion information step, the button slips from the "Payment Information" (Payment info) to "pay 25 dollars" (Pay $25.00).

When the user clicks "Pay" (Pay), a tick appears indicating that the payment has been successful. This pair of hooks can make the user feel the purchase process is very simple, full of satisfaction.

Icing on the cake

This animation effect is a bit superfluous, as the above said, remove it does not affect the entire payment process. However, I think it has a certain effect on improving the user experience.

I do not trust style design is 10 years ago the style of the site. This animation effect looks very dazzling, lets the user feel the developer pursues the perfection and pays attention to the detail, cannot help to believe this website more.

The animation effect is far more than just music, photos and weather applications. These examples show the effects of adding some animation effects to the UI design to enhance the user experience. No matter what product you do, add the right animation effect to make the interface more clear, promote the user's browsing into the purchase, change their sense of waiting time, let users enjoy better service.