Correct view of site bidding rankings

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I believe that a lot of friends who often pay attention to hot news, should have seen in CCTV news about Baidu auction rankings exposure news, reported such as a person in Baidu search B keyword after the fraud c amount of money. For the site's bidding rankings, especially for some small enterprises, the cost is too large, even they will say that the auction ads are profiteering projects, but still have a lot of enterprises or has been in the bid ranking this road constantly forward, the reason is that the ranking is the most direct and most effective network promotion.

Next, I'll talk about several important aspects of bidding rankings:

1. First, you need to find the right project or product to do the bidding rankings.

The site's bid ranking, simply said is to find the products to sell, using the difference between the site rankings, to pay to auction the alliance to purchase traffic, and then through these flows to find sales opportunities to achieve the goal of selling products. In the purchase of a joint bid, because the higher cost of advertising, this requires that we must find the right products and projects to balance the cost of advertising, or even if you deal with more orders, but the cost is too high, the result is also beyond income.

To find the right project or product, there are many channels, some products from Alibaba, Taobao Cat to find, but also from the television shopping, friends, and other channels to find out, the most important prerequisite is to analyze the product market, the choice of market needs, high customer price products (like a friend on the network to sell set-top boxes, At least the customer unit price of this product is hundreds of yuan, so even if the order is small, the turnover of each order is high, the profit is not too low, and selling products.

2. Do the detailed page of the product.

Users search through the search engine, find your Product detail page, then this is the user to understand your product first entrance, must be in this page how small kungfu, or jump out rate too high, your bid advertising fee will be white. Like the Treasure Details page of Taobao, you can look at a lot of hot goods, especially the monthly sales of 1.001 billion pieces of merchandise, its Baby detail page contains enough information about the goods, it will be easy to see the user addicted to visit, then can do this, its marketing has succeeded in the first step. Remember the company's boss once said such a sentence: The essence of advertising is to make users addicted. Detailed pages of the product usually include: product details (preferably supplemented with colorful graphics and text), product price details (detailed to a variety of product packages and charges items), detailed logistics and distribution information (support of the courier and delivery cycle, etc.).

3. Do the bidding customer service of the website product.

When the user through the search to enter the detailed page of the product, if the purchase intention, will find ways to find someone to consult the relevant information, nature will be found in the bidding page of the customer service consulting. This requires the site's customer service personnel to have a full understanding of product information, otherwise, if the customer service is not familiar with the product, customer consultation after a little knowledge or a random answer to customer questions, through the introduction of the bidding customer flow will be wasted, simply said is wasting money.

Therefore, the site bidding customer service This link is also a very important and indispensable link. Customer service to do a good job, product sales will naturally have a promotional role. However, there are also some people do not pay attention to customer service work, still profitable, if your product reputation is good enough, quality enough excellent, otherwise people will not easily believe you.

There are some people to do the site bidding for some time, but still did not start to profit, there are many reasons, but one thing may be the mentality of the problem. We must realize that, in fact, everyone is a rookie, will experience a process from scratch, but this process some people are relatively fast some slow, but the individual feel conditional friends can invest more, but pay attention to the right amount, money is not used to splurge. In short, it is only right to do a good job in all aspects of the bidding rankings, to find their own inadequacies to correct the place to be able to leave the profit of the road closer and nearer.

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