Correcting the three misunderstandings of search engine ranking

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; In the early days of Internet development, the classification directory of Web sites represented by Yahoo is very popular. Site Classification directory by the manual maintenance, selected excellent web site on the Internet, and briefly described, categorized into different directories. User query, through a layer of clicks to find the site they want to find. It is also known as a search engine, but it is not a search engine in the strictest sense.

In the Search engine classification section We mentioned the full text search engine from the site to extract information to build a Web database concept. The search engine's automatic information collection function is divided into two kinds. One is a regular search, that is, every once in a while (such as Google is usually 28 days), search engine actively sent "spider" Program, a certain IP address range of Internet stations to retrieve, once found a new site, it will automatically extract the site's information and Web site to join their own database.

The other is to submit web search, that is, the site owner actively to the search engine to submit the Web site, it in a certain period of time (2 days to several months) directed to your site sent "spider" Program, scan your site and the relevant information into the database, in case the user inquiries. As a result of the search engine indexing rules have changed a lot in recent years, unsolicited Web site does not guarantee your website access to the search engine database, so the best way is to get some external links, so that search engines have more opportunities to find you and automatically your site included.

When a user searches for information with a keyword, search engine will be in the database search, if found with the user requirements of the content of the site, then use a special algorithm-usually according to the page of the keyword matching degree, the position/frequency, link quality, etc.-to calculate the relevance of each page and ranking level, The links are then returned to the user in order, depending on the degree of relevance.

Recently, found that a lot of friends consulted on the concept of search engine rankings do not understand. Search engine rankings for network marketing planning, is a more important method. Because these days, search engines have a high status on the Web. Are mainly the friends of the search engine rankings to understand the misunderstanding of three categories.

One: Accurate search results are not equal to the natural rankings. A lot of friends said, search engine rankings, I entered my professional words, showing the results, I was the first, has been very good ah. Here's a reminder that the word you typed is your own word. Very rare. Even unique, of course, show that you are the first one, for example, you enter "www.sxsseo.cn". Needless to say, in which search engines show up is the first, or even only one. But that does not mean natural rankings.

Because you are precisely searching, the display is, of course, the exact result. Who will search the search engine on the word, I am afraid that only own it. This is not to attract traffic. The right thing to do is to enter a word that you want to compete on your site and the words of the public. So don't be complacent because the exact search results are the first. This is a big misunderstanding.

Second: Bidding ranking is not equal to the natural ranking. Many people know Baidu, with Baidu, but do not understand Baidu. The perception of rankings rests on a non-commercial perception. In fact, careful people can see Baidu's search results, the first few, some of the two words "promotion", and some did not. Here's the problem. Promotion of the ranking is basically always in front of no promotion. This is what I want to say "bidding rankings." The bidding rankings cost money. It costs money to get ahead of the line.

When someone clicks, he needs to give Baidu money. and nature rankings are not promoted. Others point more, you do not need to give Baidu a penny. So it's obvious that bidding rankings will naturally be in front of the natural rankings. But if he doesn't spend any day, you'll definitely surpass him in the rankings. So remember, bidding rankings and natural rankings can not be the same. There is no good which is bad, see which is suitable for you.