Correctly facing the problem of reducing the right to understand website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Everyone's website is more or less likely to experience the right to decline. I have the same experience. The following is the face to deal with the right to reduce the 8 major problems.

First, the fine code

Many sites are beautiful and gorgeous for their own pages, in order to achieve some complex functions and use a lot of cumbersome procedures to control, and in the deployment of these programs, do not pay attention to the neat nature of these procedures, often without the principle of random insertion, which will cause the search engine aversion, no ideas. So in order to search engines can be better included in your site, please give up those fancy or some not practical features it.

II. restructuring

The structure of the site means the overall framework of the site. Some netizens in order to realize some online function, a page appeared six IFrame. Although Google has avoided the problem, Baidu still does not like the existence of an IFRAME page.

For the internal link of the site, we must be in clear understanding, keep the link unobstructed, as far as possible do not appear dead chain bad chain situation. Periodically use Googlewebmastertools or Xenu to check your site.

Third, heavy quality

Site should have a certain quality, if a site can not provide users with valuable information and content, will be greatly compromised by search engines, search engines are also very focused on site content, page quality, internal links, external link quality and the quality of the site's final page.

Content quality, for website optimization, the site's high-quality content in the optimization occupies a large proportion! Since the content is very important, how should we create quality content? Search engine read the article can only be separated from the content of the Web page, set up the index, and then through the word segmentation and other technology to compile the contents of the machine. Users use engines to search for relevant keywords, and search engines provide content. According to its weight, uniqueness of the page site or related pages in advance or back, to show the user. So for quality content, try to use original content. Everyone's way of writing is different, the expression of the word form, but also certainly different, so as far as possible to ensure that the content of the original uniqueness.

Baidu Bar, know, entry, can be said to be Baidu's several major products most meaningful, these products create a lot of the only independent content, and many of the content is in accordance with the Chinese search habits developed. Can also say that these several products for the major search engines have provided a better content.

Page quality, refers to the final end of the page quality, many sites have their own news page, this page can be said to be a terminal page, but the webmaster will forget to add such pages of keywords and some of the most basic meta tags, should pay attention to, but do not abuse.

Search engine progress is reflected in constantly providing users with higher quality content, and will pay more attention to the timeliness of the site, the search engine will be the latest news related content to search engine search results before, especially news search. This piece is good to bring some traffic to your site, some customers. How to optimize the effectiveness of the site? How to make the search engine more quickly included in my News terminal page?

The first thing to ensure that the site in the search engine weight, your site and search engine must have a good "cooperation" relationship. Let spider in time to pay attention to their own website, and even resident spider, this you have succeeded! Mainly through high-quality external resources to hold your site. The site page itself should pay attention to the code simple, add should be marked, keep good links. It is also important that the name or directory of the news page. Page file name to try to use names such as news071109.html or 071109.HTML, because these files with time representation is an important condition for search engines to judge news. For the topic of search engines are also very like, because he has the uniqueness and timeliness, for the catalogue of topics, search engines are also more like. For content, the use of H1 place must be used, and the key words are bold and so on.

Four, light optimization

Lightweight optimization, you do the site, do not optimize for optimization, this effect may backfire. Also do not accumulate keywords, in order to expand their outside the chain and crazy to add links. Natural to optimize the best.

Five, practice the internal strength

Practice the internal strength, the website beautiful is not the goal, the goal is the website Access user transforms, lets the website high efficiency by the search engine approbate. And to do this, the structure of the site is very important. Simply put, the site structure is to let users see what he wants to see, so that he can always find the information and products, and at any time to find your contact details. Search engine, so that search engine can smoothly through the pages of the link to crawl to each page of the site, specific aspects such as the establishment of effective link navigation, so that each page has a navigation function, can facilitate the engine, but also user-friendly. Create a site map that will be important content or catalogue in the map. Use HTML pages as much as possible.

Vi. practicing Wei Gong

Practice Wei Gong, external links should pay attention to quality. If your site is a new site, as long as you find some reasonable structure, there is no deception, there is no excessive optimization of the site to exchange links on the line. Because these sites are a certain potential site, it is possible in the future will become a high weight of the site.

If your site already has a number of search engine weight, then you choose the external link should pay attention to, you must not be down the right site for link exchange and links. There is also a point, is not stingy with your links, appropriate to some of the low weight, high-quality sites to link.

Pay attention everywhere, and when you see that you can publish your own site links, be sure to publish. But do not in those posts full of links to the message, forums and other places published. Add a lot of catalogs, such as good 123,265 and so make good use of foreign DMOZ recommended.

How to face down the right

Facing down the right to calm analysis, the main problem is in the website itself. So to start from the site, if the site has been down the right how do we do? The general right to drop is divided into four kinds: 1, site part of the content is reduced, 2, the home page is blocked, 3, the site's external links are reduced 4, site all pages deleted.

Site included content reduction, in the face of this problem, our site producers should consider the network internal link whether there is fault, is not the site of too many dead chain.

The homepage of the website is blocked, this kind of problem mainly appears in Baidu. This problem is relatively simple to solve, directly to the server's main header index modified to other pages. or modify the file name of the first page. But the prerequisite for doing this is that the page is not overly optimized.

External links to reduce the site, mainly because your site's external quality of the connection is not high, the search engine to adjust the time will be your external "junk" link deleted. Therefore, we must pay attention to high-quality external resources.

Site All pages deleted, this problem is more serious, the general emergence of this problem means that your site must be a big problem. It is possible to be overly optimized, possibly a website structure, etc. The problem is that you have to restore the site to the original, remove the redundant links to modify the site frame structure. Waiting for search engines to be indexed, generally this cycle will be very long. If this site domain name is not very important, you can consider replacing the domain name, resubmit search engine