Cosmetics electric dealers have opened the entity shop, electric business PK increasingly white-hot

It takes only 5 years for cosmetics electric dealers to rise and grow to transition. And the so-called transformation, is to seek more effective mode of operation, the recent, major cosmetics electric dealers have opened the physical shop, the line of the line under the combined competition mode, the electric business PK increasingly white-hot.

In recent years, the development prospects of cosmetics electric dealers are unanimously optimistic. 08 Le Bee NET, only Yi network, such as a large number of cosmetics professional network to buy a platform to appear, set off the first round of the electric business war climax; 10 group buying market high-speed start, many cosmetics vertical electric dealers have launched group buying channels, market transactions scale gradually expanded, 11-12 years, cosmetics online shopping market transactions continue to climb, The formation of the Lok Bee Network and the United States excellent products double the pattern of hegemony; 13, the competition of cosmetics dealers tend to be white-hot, the electric business has turned to the front line, to adopt a combination of lines online to expand the market size.

In order to increase consumer experience in the process of purchasing cosmetics, the major electric companies have accelerated offline layout, Lok Bee Network founder Li in 2013 to send the annual meeting revealed that Le Bee network will be the first in this year's "beautiful Beauty" of the offline experience shop. In the experience shop, the customer will be able to enjoy with the TV show in the same "talent" makeup counseling, on-site makeup and other services. At the same time, Poly-Mei excellent products, yoho! have goods and so on line to make the corresponding layout, and even the electric business giant Cat also began to pay attention to the offline entity stores to promote the overall marketing role.

Professionals think: The cosmetics electricity business turn front, need to proceed cautiously. The electric dealer opens the entity shop many for its product image strategy, certainly has its advantage, but need to pay attention to is: this kind of pattern consumes huge, need strong enterprise strength, as well as the loyal user makes the Sales foundation, only then all aspects are ready, can the line on-line under the model Perfect union, achieves the anticipated effect.