Cost 50,000 yuan to build network marketing activities to organize experience sharing

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Many webmasters want to do some activities for their website, but in view of what has not been done before and the internet is not good to find relevant articles for reference, and then just the head office to set me up to the new 44net department, let me give this site to do a prophase marketing activities, here I will this small activity full combat experience and share , but also hope that the people who really do large activities will be good experience to share with you. If I have a problem with this article and then want to study with me to improve, you can contact me Sina Weibo "@ University only entrepreneurial fan."

One: Pre-activity planning

There are many people think that the most important thing to do is the planning of the whole activities, so the whole activity spent a considerable part of the time on this. I would like to deny this, saying that "The plan always keeps pace with the change." "You can see that I gave us the planning of the whole activity, quite simple, so I suggest that if you want to do activities, do not waste too much time in the event planning, in the back I will tell you the most need to care about what place."

The whole event planning: (Note: The following is my entire planning of the original, really very simple, avoid advertising suspicion, do not put the Web site first)

1. Activity Venue: Www.**.net (Make a Simple activity page)

2. Activity time: August 18 to September 9 (total 22nd)

3. Activities: 50000 yuan (half cast to hard advertising, such as many webmaster platforms, half of the purchase of prizes)

4. Activity participation object: Stationmaster crowd

5. Activity main content: Through the activity propaganda www.**.net This website, then lets the stationmaster participate in the lottery activity

6. Other outreach methods used in the activities

Ii. anticipated activities at various stages

Some webmaster do activities may ignore this step, think this is too unreliable, feel unnecessary. But I personally do the planning activities will be very serious to do this step, because it can be used as an assessment criteria to roughly measure whether the activity is successful, but also as a goal to motivate themselves to find ways to complete.

Here are my ideas for each stage of our event:

1. The first week is about 500IP per day by putting in some hard advertising, attracting around 20 people a year. (Our company has been in the major AdSense platform advertising, these days the effect of monitoring the prediction is very accurate, the following is the site traffic data map, we can see whether it is very accurate, so later I can write a special article analysis under the Webmaster platform)

2. The second week, through the use of soft text and various forums to promote the daily 1000ip~2000ip, attracted about 70 people to participate in the activities each day.

3. The third week through the AdSense platform activities Advertising platform (the average price is 4000 yuan a week or so) to do the final propaganda sprint, traffic at this time around the 2000IP~4000IP, attracting 100 people to participate in the activities.

4. The last September 9 Web site visited about 5000ip~10000ip, a total of 2000 people involved in our lottery.

Third: Activity effect monitoring and implementation

Everyone knows that the most important thing to do is to implement, but many people forget to implement the comprehensive monitoring effect to carry out, in the implementation phase of the activity must pay attention to the monitoring data, rely on monitoring data ready to adjust. I am doing this activity every day to organize a data report, see all the data is not according to their previous expected to proceed, if not, I will go to find the reason, see is the implementation of their own strength is not enough, or method out of the question. In the final analysis of the implementation must refer to the monitoring data, otherwise it is likely to do not work hard.

Wrote that this also roughly introduces the main points of doing activities, summed up is

A simple prophase planning program, and then to their own activities to do all the stages of the goal, pay attention to collecting relevant data, through these data to continuously adjust the implementation plan.

(article space is limited, many relevant data and various stages of implementation methods can not be released, I will take this activity as a topic to write, a total of more than 10 articles may be.) For this interested friend can support this article, give me the details of the data and the motivation to operate the method. )