Costco sold nearly 3 tons of Cochran nuts in three days.

Summary: American retail giant Costco (Good city) in the Chinese market wandering outside the 15, and finally via the Cat international into the Chinese market, ushered in a good first show performance close to the industry said that from October 12 to 14th, three days to sell nearly 3 tons Cochran nuts, nearly

U.S. retail giant Costco (Good city) in the Chinese market outside the door wandering 15, and finally via Cat international into the Chinese market, ushered in a good first show performance-close to the industry said that from October 12 to 14th, three days to sell nearly 3 tons of Cochran nuts, Nearly 1.5 tons of cranberry stem, while the order volume continues to soar. Not only that, the strong supply chain support, tens of thousands of orders are directly issued in Hangzhou, 15th has been the first batch of consumers have received their own orders.

Coscto on Alibaba's China retail platform on a day of red, which reflects the globalization of the era of E-commerce competition Revolution: The large integration of the supply chain, will thoroughly blur the boundaries between the traditional and the electric business. Global integration, the globalization of consumers, will bring about the globalization of retailers.

In a sense, Costco is the "internet thinking" to do one of the earliest practitioners of retailing: the magic weapon of this world-class giant is, the strict membership system, only makes 4,000 fine SKU, the global collection picks the product, the strict control quality, enjoys the most preferential price. And its Kirkland brand, is world-renowned brand, in the consumer has a superior reputation.

The ultimate single product, the membership is fans, Word-of-mouth marketing, a deep supply chain--COSTCO business model and the natural coupling of the internet, so that the company founded in 1983 to catch up in the United States, and continue to seek new opportunities in the field of electrical business.

And at the other end of the world, from data to supply chains to operations, Alibaba for Costco bring full protection: Cat International has gone through the "Bonded Flash purchase" mode, and China all six cross-boundary pilot zones have cooperation, and in the domestic set up a customs clearance, information scheduling, warehousing, the last kilometer distribution of the social platform.

In addition, Ali also provides complete data tools, help to fine Costco find the Chinese favorite "burst money", a person said, Costco Day Cat flagship store selection, carefully analyzed the consumer behavior data on the Aliping stage, found three of a fully competitive single product: nuts, fish oil and dried fruit, Focus on the promotion, only to have the effect of today.

Ali attract Costco Another point is the platform spirit, in the day Cat International, Costco still have their own brand, channel control, and full and consumer interaction, which let wandering in China outside the door for many years Costco determined to pioneer the choice of E-commerce, become the first choice to enter China.