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With the independent blog by more and more people are familiar with, whether it is the enterprise or individual in the construction of the site are looking at the independent blog program, like the PHP program for the representative of WordPress and ASP program for the representative of Z-blog, Pj-blog, etc., have become the current popular blog program, Moreover, it has been proved by more practice that they have the advantage and unique charm in search engine optimization, program extensibility and adaptation.
As individuals, independent blog can not only become an individual to express themselves, play a personal hobby or expertise of a platform, but also can be used as a carrier, to achieve the purpose of making a stand for profit, and for corporate companies, independent blogs undoubtedly in other web programs to provide them with more choices, and the choice behind the marketing advantage is quite attractive, more and more individuals or enterprises have shifted the marketing part of the focus to the independent blog, so that it plays its unique advantages, give full play to its advantages in marketing.
If you want to choose to use the independent blogging program as a marketing tool and carrier, then there is a sufficient understanding of its inherent marketing advantages is successful marketing, the premise of good results. According to our practice and exploration, we can come up with the following five major marketing advantages of independent blogs:
A simple, free brand image to shape the platform.
Compared to other web site procedures more complex column modules, etc., independent blog has a concise, fresh, generous, easy to modify the characteristics of the enterprise or individuals to make full changes to it, so as to create their own characteristics, a clear logo brand image, so that users, visitors can learn from the blog to better corporate brand or personal characteristics, To convey the unique brand image information to the user, enhance the brand's diffusion and influence, enhance the cognition degree. Therefore, the independent blog style, template making personal or corporate brand style is to create a brand image of the convenient way.
Second, more efficient, single-minded, concise marketing information delivery.
Independent blog interface, style in general are relatively concise, clear design, in the content is also different from other CMS programs have a lot of features, so this is for enterprises or individuals to deliver marketing information, convey content with the traditional CMS program completely different way. Enterprises or individuals can use the characteristics of the blog, the relevant marketing information (article content, etc.) more efficient, dedicated to the user, so that users can clearly and intuitively see you want to pass information, play a better marketing effect.
Third, more convenient and excellent related content push design.
For independent blog programs, rich and powerful easy to modify, scalability is its most favorite advantage. Enterprises or individuals can combine the characteristics of different blog programs, convenient and simple to its sidebar or content page under the location of the design, the use of code calls, such as practical and simple functional modules to the relevant article content information to the user, so that users in the end of a marketing content can quickly see more relevant content, So as to achieve better information push effect, so that the influence of marketing can be expanded to receive better marketing conversion rate.
Four, more convenient, common, easy to accept the promotion of the object.
If you want to promote the corporate or personal website, especially as an enterprise type of site, in some forums of the platform for the promotion is often treated as advertising, the end is often removed from the effect of promotion, and independent blog has to make up for the advantages of this defect. Because in the promotion we can blog type of site as a personal creative platform or expression, in the relevant forums to the promotion of personal blog, so as to reduce the chance of deletion, improve the survival of marketing information, so that marketing effective.
Five, more diverse, broad, more choice of marketing market.
The rise of independent blog not only for enterprises or individuals to provide an excellent marketing platform and tools, while accompanied by the increase of independent blog to provide enterprises with a broader marketing market, so for independent blog marketing methods are more and more research and discussion. With its own independent blog, through a friendly visit to other people's blogs, while leaving greetings, exchanges and their own blog address, but also in the constant increase in marketing objects, the previous marketing market further expansion, so as to obtain more potential users and a higher rate of future conversion.
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