Count the most stupid but the most effective way to operate the electric business website

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

This recommendation of the website operation strategy, is very stupid, but the cost is very low, but very effective, can be described as a bad test;

N0.1 Lottery

Lottery is the current group purchase site and the new launch of the most common shopping mall promotion methods, often visible, registered members can draw; this kind of activity, in fact, awards are not unimportant; Importantly, registered members must use their own real some email, after registration need to activate, This way to their email contact to the mall operators, and then he will be able to send e-mail every day to recommend his home Mall of various promotional activities;

In fact, the prize has wood, ghosts know, even if you have to get it, most of these activities for show only, the purpose is to attract the registration and collection of email for future mass use;

N0.2 Auction (seconds Kill)

Second kill auction is the most popular online shopping activities, but in fact, understand the point of programming principles of people know that if the program to do some hands and feet, you can control the second kill results;

Business Operation seconds kill, generally divided into two kinds:

A real second kill activity, seconds to kill the commodity is generally cost price, in the seller will not suffer under the premise (deduction costs, a few dollars to earn a few cents), in order to walk volume, this taobao most often organized;

The second is false second kill, the so-called second kill, the real customer is not a second kill, time, business seconds to kill system display can be set up in advance to replace the list of the vest can be, but whether the real second kill or false second Kill, will be a large number of attract customers eyeball, the main purpose is to shoot the name for publicity just;

N0.3 big sale, discount, big fight

Case: Dangdang and Jingdong Mall of the book War;

The last time Dangdang and Jingdong Mall of the book War, but in the end who is the winner who is the loser, really important?

If you take a closer look at the discount books in the next two stores, it is not difficult to find, Dangdang discount books, Jingdong Mall will not discount, Jingdong Mall discount books, when there must be no discount, two stores are playing "wrong", take out a book to do discount publicity, in fact, most books are money; The real line of people know that the procurement of books are weighed on the Jin, on the ton of procurement, and then on the sale, how could it be a loss?

Fake promotional real yell;

But Dangdang and Jingdong Mall quarrel, Price of the hype, but let two companies and the boss earned the fame and flow, quarrel bring the income than promotional activities bring more traffic, really doubt, two boss in advance to negotiate a good unspoken rules;

N0.4 full-mail and promotions

A big promotional campaign to play the full envelope of the slogan, but seriously to see, the price is in hundred yuan, more than hundred, I was silly, is not full * * * FREE shipping?

What is the slogan is not important, women are shopping paranoia, the important thing is to let prodigal beauty, have a reason to spend money, you told her, let her because of "cheap" "Discount" "promotional" "package" these reasons, the money spent;

N0.5 Discount

A lot of promotional activities with a few discount promotions, such as 30 percent, 50 percent, 70 percent and so on, but if the careful study, the focus of the problem in the "up" above;

Taobao supermarket opening activities, the breeze paper 30 percent promotions, I am very happy, bought 3000 yuan of paper, Think Big earn, go back to the supermarket a look, silly, and supermarket prices are almost;

Call to Taobao supermarket asked, customer mm very polite to say, we XX paper 30, the current price of 9 yuan, is indeed 30 percent ah, activity said to be 30 percent, but this paper is 30 percent, the other discount slightly less;

The people in the line know, leather goods, clothing, cosmetics wholesale prices, channel prices, are about 40% of the retail price, or even 20%; Businesses also rarely sell at the retail price of the logo; marked thousands of yuan, actually sell hundreds of yuan; but if the discount price is according to the nameplate price discount, dozen does not have any relation, originally the discount shop is selling the discount price to be few folds does not matter, the matter is, on average calculates several folds, and more importantly, How does this discount work?

N0.6 return

Big Mall activities, buy 100 back 100, buy 500 back to 1000.

In fact, the return is to the mall's membership account, and most of the cash coupons can not be used up once, have to use a few times to use, back now not only will not let businesses suffer, but let customers can come a few more

N0.7 promotional Coupons

A few days ago out of a call "the most Amoy Nets" new website, monopoly promotional coupons; in fact, the role of promotional coupons, with the return is almost, are merchants pull customers a way;

Summary：

Either way, there's always someone to believe, even knowing that it's not really going to save money, but certainly will go to buy, because a lot of people especially women, really is too need a reason to spend money; no matter what kind of promotion method, is in the use of people's psychology, and customers play psychological warfare, once the customer's psychological defense is broken, This is a truly successful marketing campaign, whether it is a real promotion or a fake promotion;

Sometimes rejection, and the heart of people greedy for petty, curiosity, the psychology of luck; Author: Achufi Feigou.com founder