Count those group-buying sites that still survive in the lurch

The United States Regiment of rural siege city strategy and business automation settlement, with the halo of glutinous rice without thought, was the death of the litters group to try to develop the mall model, the CEO after the handle began to lonely. Domestic group buying website has been in the hype, belittle and sigh sound of survival, this article does not talk about those lost group purchase site, only talk about those who survive at this stage, but also have the hope of the company. These companies in the past three years to bring us a lot of surprises and imagination, the following statement: First, the United States Regiment

American Regiment, this website is the founder of the aura of the entrepreneur model, Wang is the label of this website, the network of net, the rice is the history of the American Regiment. The most wonderful thing about the group is that it has not done any traditional media advertising (except to push), and its own traffic is the entire group buying industry other competitors envy envy hate.

The U.S. Regiment can become the current industry hegemony, thanks to their three years in the group buying industry to do three things:   The first advocate "at any time" function: This function was launched, in the industry generated a stir, then other group purchase sites are most of the use of consumer precipitation funds as a profit, The longer the precipitation time, the more favorable to the company turnover, the details you can ask the CFO around (CFO) to understand. But this move for consumers is applauded, the site's own flow and user viscosity absolutely have a great upgrade, this "to practice the magic, brandished from the palace," the boldness of the courage to try only Wang such a miracle.   The first use of "Merchant automated Settlement" system: Wang know that the site is the characteristics of the platform, is the bridge between consumers and businesses, if the 1th is for the benefit of consumers, improve the site's own traffic and user viscosity, and the use of automated billing system for merchants is not only convenient settlement, The biggest benefit is to save the financial manpower costs, which should be considered as a refinement of the operation of the category.   "Rural Siege of the city" strategy: This should be regarded as the core of the overall expansion strategy of the United States, those so-called large Web sites in the north of the broad line of the city of Death knock, desperately, the United States Group is the opposite, the profound use of "deception", "besieging" and "diversion" and other serial, vigorously develop 2, 3, 4-line cities, but also quickly become the local hegemony, such as Handan City. If we look closely at the U.S. team's sales performance report, then more than 70% of his sales are from these "rural" cities, and the first-tier cities ranked after other sites, such as: Shanghai reviews, Beijing's glutinous rice. This "diversion" harassment tactics play incisively and vividly.   The above three points are only the process of the American Regiment, and the real core is from Alibaba's investment, we all know, Alibaba is a sales-oriented Internet company, so the vice president of Alibaba became the United States Regiment COO (COO), doomed the United States will become the industry's overlord, Because the second o of O2O is offline (the first o is online), it is based on the value of a large offline team, and management optimization, refinement of the operation of the huge offline sales team is Alibaba's strengths and core.   Summary: Low-key American Regiment, clear strategy, fine operation.   Call it a wonderful thing to survive in a single, vertical mode, and get such a good record, it is really wonderful, look forward to the real profits of the United States (not gross profit, but net profit).   II, glutinous rice   glutinous rice net, is the top of the rage, high-quality father "Renren" was born. Its report is the most effective, authentic, who let others are listed companies.   "glutinous rice net" is with "SNS social +O2O pattern" The beautiful myth appears in the public, gives the capital, the consumer + since the media person bringsA beautiful vision. But the ideal is very good, the reality is very bone feeling, it each public financial statement (loss) will become the wind vane of group buying industry.

Glutinous rice called a wonderful flower can be explained by four points: imitation of ox x: No matter the website style, the website function, the backstage function and so on basically are imitate or to say is plagiarism; process chaos: From the glutinous rice network employees know that the company's sales process is absolutely wonderful, whenever you want to go online tomorrow, the basic can on, no scheduling, no menu, There is no audit at the same time.   The degree of confusion for the company as a whole is not fine operation, the high cost of human resources. "Royal Park" is the core: as in the Royal Park has done a group buying salesman is a popular word: left-handed everyone, right hand points, all over the whole is RMB. As long as the quality of business cooperation, the above set of hard to promote all to serve, the extent of cattle x unprecedented.   It is estimated that everyone's Chen a boat only to see the Royal Park Sales report, because the market share of other cities, sales is absolutely a mess, basically belong to the level of second-rate sites. The successor of the angle: Last year to the beginning of this year, handle, 58 of many of the original areas of the upper floors have been dug to glutinous rice, it seems Shenboyan finally see the weakness of other cities, even if it is to dig horns to glutinous rice, can play a number of role? It depends on how the CEO lays out and treats these two or three-line cities.   How to change the two or three-line city merchants and consumers to treat the United States, this is the key to the breakthrough glutinous rice this year.   The above mentioned is still the process of three years of glutinous rice, called the wonderful work is also summed up in one sentence: Chen patience, sticky rice network of the future. Third, Litters Regiment litters Group He is always on the cusp of the site, the reason most from the boss Xu Maodong, this rely on "junk SMS" started High-tech talent, absolutely to the litters Regiment's corporate culture has a big impact.

Litters called the wonderful flowers can also be used three points to explain: The Legend of Death: 2011 began the frantic layoffs began, litters Regiment was dead news, but his vitality is absolutely tenacious, many people are discussing who is the next "Regiment Treasure", who is the next "24 coupons", but after so long time it is still alive,   I can only say: Litters Regiment is a small strong vitality. The ability of litters executives is to be studied: A friend interview litters Group Sales Management senior manager of the post: With the Sales Management department director of the second interview, the Dear Leader said a word: excle and PPT use of proficiency than the formulation of tactics, play, city management and other abilities, why? Because our boss likes to watch gorgeous reports. At that time friend very simple word: xx total, Hello! Report to find an assistant or excellent fresh students can be competent, but the tactics, play, urban management is the core. The last friend is a real thing.   So based on this point can be seen: Lao Xu really should consider the ability of middle leadership. Litters Mall business model: I believe that the old Xu has to buy the model of the profitability of a single suspicion, so in 2012 began to vigorously promote litters mall, this idea I think is right, must be used to change the flow, this is the first task, life Service category shopping mall after the ultimate mode of group buying site, There is no doubt about that.   I believe that with Xu Maodong character, the litters regiment can go farther, as long as it is in the mall to do the article, using group buying mode for flow pull, mall model for profit increment, litters Regiment This industry can live better.   Or summed up a sentence summed up: your wonderful work is not in innovation, is to admit failure.   Four, high friends (and F Group after the merger period) high friends, this name in China is definitely a wonderful work, here do not talk with the F group mergers and acquisitions, only talk about mergers and acquisitions.   Group F, high-peer in the industry's ranking is basically three-line players, has been overlooked by the first-line players, their merger, in my view is negative positive results finally in the 2013 years after the merger into the industry ranked top ten, this is in the "Regiment Treasure" and "24 coupons" glorious sacrifice after the period. Two of wonderful sites in the Penguin pull the strings finally formed a weak and weak union trend, but also launched a "micro-group purchase" This chicken products, in the hype, "micro-group" sales have been very small, basic even 5% of the sales share has not reached, I can imagine: this is to tell a beautiful story of micro-letter.

The following overview of 4 points can reflect the wonderful new friends, because he did not die, but he was closest to death: the chaos of   management: Since the Group F and the High Friends merged, the management confusion began to spread rapidly, the two sides of the executive choke each other, eventually leading to the ability of all the people are killed, All that remains are their so-called confidants or "capable" people.   No core tactics, KPIs are changing at any time: after a long period of observation, the wonderful work of new high friends is that there is no core tactics, middle-level staff do not know the target, direction, there is no regional combat plan, there is no industrial nature of the strategic plan.   Job Responsibilities cannot be clarified: For example: In the senior sales team, the sales management team does not have any real power, but is responsible for the supervision of the marketing team, and "real power" (refers to the tactical development, play the core, etc.) by the so-called Sales Operations department to plan. Sales operations of the staff are basically working for one or two years of the child, there is no sales experience and formulate strategies, so that they go to customize the KPI, tactics, whether it is ridiculous?! But that's what Gao Peng did. Including the current editorial staff responsible for sales operations.   Technology of the mishap: the new high technology itself is a mishap, the technology of silly X so that the offline sales staff helpless, store inventory set is a very common technology, but this technology to solve the 8-month long, leading to chain stores online occupy the page position as many as 10.   above is just a few examples to express the wonderful work of new friends, it can live to the present, not only a wonderful flower, there are a lot of luck ingredients in it. Or a sentence summary: The evil penguins, stupid high friends, death may be the best outcome.   V, handle net   past brilliant, now a little tangled handle nets have a lot of wonderful stories.   The first "rushing out" website: Handle nets in 2010 is indeed the most powerful group purchase site, the consumer group purchase knowledge has also played an important role in   (1) ge (ge ye) sky-high endorsement, its advertising language is also catchy: buy, on the handle; and in CCTV play, At that time, boldness can be said to shock the industry.   (2) Extension Station scale: The speed and quantity of the handle is definitely the fastest and widest in the whole industry.   (3) The largest number of people: for example: Handle network in Shijiazhuang, more than 30 BD, if you have been to Shijiazhuang, you should know that Shijiazhuang city is very small, 100 money a taxi can be around Shijiazhuang two ring. So much expansion BD is the biggest feature of the handle net in the local.   (4) No profit index, only sales index, can be identified for market share, at any cost.   Management Confusion   (1) Handle network management can be described in a mess, byIn the cause of large-scale extension, the pull-pull network in the expansion of BD team management can not be effectively controlled, do not mention the operation. To tell you a real joke: in November 2010 a friend for family reasons from the pull-back, in the home half a year, the handle nets to pay friends for half a year salary and various benefits. I have heard after all feel this wonderful thing I did not encounter it?!   (2) Handle NET in 2012 (tangled year), internal executives fighting is very fierce, handle network part of the top is Baidu department, some senior is former CEO Wu Department, their battle has not stopped, many things are irreconcilable (because of the management reasons), leading to the start-up team to leave.   Former CEO Wu Idea   Former CEO Wu last run, it is helpless, in fact, Wu belong to the founders in the more sad reminders of the people, he is too eager to founder of his business listed, from the focus of the network to handle the network, listing may be his ultimate goal of entrepreneurship.   In the handle net, all the strategy for the purpose of listing for rapid expansion, large-scale investment, and vigorously seize the market share, but did not expect the bad fortune, not only the winter of the capital market, but also the internal management and investors are increasingly divided, and finally can only be a miserable departure for this entrepreneurial outcome.   Management ideas   Handle network has been on the cusp of the group buying site, its boldness led to many media people began to make a point, in fact, the idea of the management is very clear: mergers and acquisitions, and listing, the listing is difficult, but mergers and acquisitions can be achieved in the short term. Now the management more urgent want to change the situation of the handle network, after all, the early investment is too large, pull the net from the beginning of the faucet, to the present tepid.   Finally summed up one sentence: The beginning of madness, now quiet, Wu desire, the tragic end, the fate of the handle, squealing tiger decision.   would have wanted to talk about the thousand, tick and full web, but these three sites have been in a particularly awkward state, and their stories are not so much wonderful.   In fact, whether it is the handle net, or the United States, or high friends, they have to change the existing Internet model to make their due contributions. The cruelty of the market also tells us that it is too dangerous for these entrepreneurs to follow suit.