Counting the four "most" in the electric business war

"Double 11" war of the smoke gradually dispersed, various data are also released. Through the analysis of various data, this newspaper counted out the electric business war in the four "most".

Best value for all day cat merchandise

Compared with November 10, the day of the cat in the "double 11" the overall price of the day down 48%, compared to the counter price down 59%. Not only that, the same products, the cat 72% of the goods are the cheapest, 8% of the goods and other sites, only 20% of the price of goods than other electronic business sites.

The cat's cheap strategy swept through the sky. Alibaba Group said that the 11th day, the day cat and Taobao through Alipay completed the total sales of 19.1 billion yuan, is 3 times times more than last year, one of the days of the cat 13.2 billion, Taobao 5.9 billion yuan. Cat and Taobao attracted 213 million of independent users, the first minute attracted 10 million independent users to join the snapping.

Jingdong Mall Sales Highest

Data show that the "Double 11" day, Jingdong Mall, Amazon China, when, suning Tesco, shop 1th, Xun, Bowser and new eggs, the eight business online sales of more than 2.2 million items. According to the monitoring, the "Double 11" day, the eight business to promote product coverage (including the use of coupons, etc.) more than 80%.

Jingdong Mall in the eight business of the total number of businesses ranked first, contributing 52% of the online sales ratio. The second is Amazon China, with a sales ratio of 21%.

Jingdong Mall's promotional projects cover almost all categories, including computer digital, daily necessities, household appliances, books, audio-visual, mobile phones and so on. Jingdong Mall's strategy is, at different points in time to promote different products. In specific promotions, Jingdong Mall is mainly used to send coupons and low discounts in the form of a combination of large concessions.

Dangdang Price is the most ruthless

"Double 11" the same day, Dangdang, Jingdong Mall, Amazon China, Bowser network and Suning easy to buy in a considerable part of the goods used "history of the lowest price" strategy. Data show that the site 47.1%-68.1% to the lowest prices in history. Among them, Dangdang in the proportion of the price of goods, the average decline and to the lowest price of history, the proportion of goods are the highest. Industry insiders believe that this and dangdang to the shop and "double 11" synchronous promotion strategy is unrelated.

Dangdang announced the "Double 11" record, the whole day sales of more than 100 million yuan, Dangdang by virtue of the month's clothing store 50 percent promotional efforts, clothing sales compared to the store before the close 8 times times growth. Before "Double 11", CEO Guoqing announced through microblog, "double 11" period, book and clothing 50 percent caps.

Clothing goods Sell most

In the "Double 11" online promotion of the main categories of goods, clothing shoes and hats in the number of goods ranked first, followed by mobile phone digital products. Home decoration and Computer office goods of similar number, ranked third. Data show that the online purchase of female users still accounted for the absolute main, especially in the "double 11" shopping carnival, to the day of the cat as the representative of the comprehensive business to the consumer clothing shoes and hats home for the promotional focus, Jingdong, Xun, suning and other easy to buy and so on 3 C digital products for