Country of origin: electric business brand marketing seven kinds of weapons use secret Gupta

With inflation and investment watching the overall environmental impact, most of the electronic business platform can not withstand the traditional promotion of the day. In 2008 the kind of monthly hundreds of thousands of, millions of ads on the Sheng-like, in the electric business brand has been rare to see. 2009 to present, in addition to all customers, only goods, jingdong, wheat bag, when these giants, the development of electric dealers and small and medium power market promotion costs, are relatively stretched.

Some of the business even got the venture capital, senior management and investors will be cautious of marketing strategies, it is rare to have a big promotion trend. On the one hand because the traditional online advertising prices are almost jumping crazy, propaganda effect is increasingly unsatisfactory; on the other hand, because of the same quality of the site's own goods, the small profit margins, so that the large amount of publicity money is difficult to earn back in the short term, not in line with the fast-growing investors If not promote or conservative promotion, the site's traffic, registration volume, purchase volume and really let the management team feel anxious.

Fortunately, with the network technology and the development of Internet users, brand marketing means also constantly surging innovation, is no longer the era of internet advertising alone. In the article "Seven kinds of weapons of network brand marketing of electric dealer", the author of the country introduced the "small cost of rapid promotion of brand impact, drive to enhance the number of Web site registration and traffic" Seven ways, in this article the author will detail the use of these seven kinds of brand marketing methods and precautions.

The first weapon-------well-known blog elements: precision is effective

Bo in China there are many, a variety of fashion talent, the famous host, well-known film and television, industry giants, and even a spoof of the grassroots blog. And for the electric commodity brand marketing name Bo or column, the first to determine the "blogger" engaged in the industry and to promote the electrical goods card is related. Only in line with the industry, bloggers all kinds of articles attracted by readers, will be with the electrical goods card echoes. For example, in the blog of a CCTV host, the great efforts to publicize the "chemical business business-to-business" site's industry impact, its exposure is high, reading a wide range of people again, and have any significance?

Second, "bloggers" to open the website and the publicity of the electrical goods card is related. Now Happy Net blog spread strength and cover range is no doubt. But its blog reading crowd, undeniable is biased fashion, younger, entertainment. Also in net name Bo propaganda "Chemical class business-to-business", its effect still like "nowhere".

The second kind of weapon peacock feather--Elements of soft text-----------continuous

Many electric Shangdou will on-line information, the revision information, the promotion information and even the financing dynamics, the reorganization becomes the soft text to pass the manuscript. Through various well-known websites to distribute. But some websites want to save money, only choose a few big portal propaganda to wait for other media to reprint.

Here can be responsible for the description, the network media reprint manuscript is definitely not to see the initial press site fame, the key is to see whether the manuscript itself has the news and the dissemination of. And only news sites have the right to news, but also a lot of network media automatically capture the first choice of press releases, and the site's own rankings completely irrelevant. And, the key role of the network soft text, lies in its cover publicity after the Word-of-mouth publicity. The first to maintain continuity in the press, do not form publicity limbo. Second, the number of Web sites to be scientific, to form the overwhelming potential, will have the necessary publicity effect. But the propaganda media is too few, the search engine to the title crawl result, must be disappointing.

When using this propaganda means, the key is in the portal, news, industry, economic class sites are covered, and must form a continuity.

The third kind of weapon Jasper knife--Brand microblogging element: quality is effective

The popularity of micro Bo and group buying is the same, it is incredible. But it absolutely embodies the current Internet information excess embarrassing situation, people like the short original information. In the creation of their own brand micro-blog, is not only a person to maintain and update, it is all right. Weibo marketing is a long time to see the hearts of long-term channels, is not a recruit fresh to eat the magic weapon of the day.

The use of electronic commodity brand marketing, should not blunt publicity and too much paste others articles. If you want to see news, funny, jokes, netizens why to your microblog to see it. Can be described as much as possible with their own platform-related product Authenticity identification information, use tips, celebrity anecdotes, market dynamics, and even occasional products free of charge, promotional activities. Let netizens feel the uniqueness and economic benefits here, will naturally be interested in the brand.

The fourth kind of weapon amorous ring--the network question and answer element: The reality has the effect

The network question and answer is one kind of guide consumption means, is not the brand self acting stage. We must recognize this and keep the principles of truth and justice in order to truly realize the market effect of online question and answer.

Baidu know, Tianya, Sina asked, Yahoo Knowledge Hall is currently more popular four questions and answers platform. You may wish to focus on the "logistics", "authenticity", "price", "policy" and other issues, combined with their own brand to ask questions, so that netizens actively speak. Avoid concealing the bells, boasting arrogant. One but the question and answer as advertising to do, do not have to wait for netizens to ridicule contempt, "question and answer platform," the administrator will directly delete affixed to the number, then become a painting tiger is not an anti-class dog. The problem of planning, or need to use the brain.

The fifth kind of weapon parting hook--Interactive Forum element: Flexible can be effective

In the sending generation and other electric business forum and Mop, Tianya and other public forums, are gathered a large number of active netizens. Forum marketing over the years are business managers hot-won free marketing positions, much love of leaders. But do not know, the reason why these forums netizens gathered, passion overflowing, is because there is a strict and impartial management system and clear effectiveness of the appraisal policy. Any have the water and advertisement suspicion of the paste, light remove the heavy direct IP.

But the investors and executives of many electric dealers have no marketing experience to save money. In the belief that the forum is the world's most cost-effective and most efficient and accurate marketing channels. Even a health boss has ordered employees throughout the company, each day using 30 minutes, to the major forums registered posts to promote the company mall. The result is that the posts did not delete the post quickly, employees complained, the boss angry.

Interactive Forum Marketing Of course has its desirable and beneficial side, but also need professional planning and analysis. Writing a number of brand stories, Web site leadership biographies, shopping experiences from a Netizen's perspective, and industry analysis from a market perspective will arouse the interest of netizens and the Forum will also give support and publicity. The key is the angle and scale, must be flexible and changeable.

Sixth weapon Overlord Gun--Official Blog element: Full effectiveness

The official blog of Electric Commodity brand differs from Weibo, which embodies its authoritative, comprehensive and formal brand image. More become netizens to understand their own brand platform and channels, on the website can not or too late to elaborate content, in the blog can be detailed and complete description. For example, the brand's entrepreneurial process, team stories, cooperative brand stories, market sales and so on, can be outspoken written out. Only in this way, users will generate trust and reliance on your blog, thereby creating brand awareness of the site.

Open the website also have to choose to think twice, do not recommend in too many website open bo. On the one hand, the maintenance of too much trouble, on the other hand, too many official Bo, but to the netizen caused the impression of true and false, and lost the trust points. In addition Sina and NetEase although open Bo hot, but its name Bo also really too much, it is difficult to spread quickly.

Seventh Weapon fist--sns Community features: expansion is effective

SNS the most attractive place lies in its infinite expansion, in the SNS you are likely because an article to find a few decades ago the old schoolmate, even after many years of colleagues. And as a brand marketing position, we must follow the spread of SNS expansion. And in the SNS write the brand article, as far as possible embodies the relaxed, the entertainment style. Must not be too blunt and formulaic, to understand that this is not propaganda positions, but the expansion of infiltration of the site.

To expand the infiltration must achieve the mass reprint of the article, it needs the continuous innovation of the article, as well as maintenance staff to mobilize the enthusiasm of online friends.

According to practical experience, the author of the authors of the country once again recommended that the use of these seven kinds of weapons, as far as possible to choose more than 3 kinds of portfolio marketing. After all, the small cost of marketing, if too thin its effect will be more discount. "Fish and bear cake can not have both", although the truth is simple, but the real application in the market practice, there are too many electrical goods card can not control. The ultimate goal of marketing is to maximize the market goals, there is no one-night outbreak of the shortcut!

Source: http://www.j1f3.com/post/dianshang7.html